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Case Study of the Week

Case Study of the Week: A Tale of Two Offers

May 13, 2024

Step into the role of a career counselor. A client has received two job offers and needs help determining the best option.

Case Study of the Week

Case Study of the Week: Adding Snacks to the Menu

May 6, 2024

Step into the role of the product manager for Delish, a quick serve restaurant chain. The vice president wants you to weigh the pros and cons of adding a new menu category and make a final recommendation.

Compete

DECA Announces Competitive Event Topics and Updates for 2024-2025

May 3, 2024

Get a head start on the 2024-2025 competition season with DECA's updates, topics and resources for next year's competitive events program.

Partners

DECA and Piper Sandler Complete 47th Semi-Annual Survey

May 1, 2024

DECA and Piper Sandler completed the 47th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 6,020 teens across the U.S. with an average age of 16.1 years.

DECA News

Army ROTC Awards Over $2,000,000 in Scholarships to DECA Members

Apr 30, 2024

12 DECA members are the recipients of over $2,000,000 in total scholarships from the Army ROTC.

DECA News

DECA Honors Advisors for 40+ Years of Service

Apr 30, 2024

The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding and continued service to the organization and its mission. Thank you to these long-time advisors who have reached new milestones of service to DECA's members.

DECA News

Introducing the 2024-2025 DECA Executive Officer Team

Apr 30, 2024

Congratulations to the newly-elected 2024-2025 DECA Executive Officer Team! The team is excited to represent DECA members around the globe as they begin work on their goals and objectives for the year ahead.

DECA News

2023-2024 IMPACT Program Winners Announced

Apr 30, 2024

The 2023-2024 IMPACT Program awards were presented during the Chartered Association Officer Luncheon at the International Career Development Conference in Anaheim.

Conferences

Congratulations to the 2024 DECA ICDC Competitive Event Champions

Apr 30, 2024

Congratulations to the 2024 DECA International Career Development Conference competitive event champions!

DECA News

DECA Honors 2023-2024 Top Leaders, Advisors, Chapters and Associations

Apr 29, 2024

DECA is proud to announce the chapters, associations and individuals who have earned high honors for serving an exceptional number of members, advisors, alumni and business partners.

Conferences

Congratulations to the 2024 DECA ICDC Competitive Event Finalists

Apr 29, 2024

Congratulations to the competitive event finalists from DECA's 2024 International Career Development Conference in Anaheim, CA!

Case Study of the Week

Case Study of the Week: You Must be a Member to Shop Here!

Apr 29, 2024

Step into the role of an employee at Pat’s Club, a warehouse club that sells a wide variety of merchandise in large quantities. You must explain to a customer why they cannot shop at the store without purchasing a membership.

Chapter Strategy

Top Tips for Socially-distant Membership Recruitment

Sep 8, 2020

Building your chapter’s membership is one of the most important ways to set it up for success in the new school year. But what are the best ways to recruit within the “new normal” of more virtual interactions and less in-person activities? Learn how to recruit new members the socially-distant way with these top tips.

Chapter Strategy

The Power of the Diamond

Sep 8, 2020

Throughout your DECA career, you’ll wear the blazer, throw up a DECA diamond symbol and add lots of blue to your wardrobe. You will also undoubtedly hear DECA’s core values and mission statement more times than you can count. But have you ever stopped to think about what they really mean?

Chapter Strategy

Cultivate Your Chapter’s Culture

Sep 8, 2020

2020 is a year that has changed all of our lives. If your DECA chapter has experienced a decline in recent months, struggling to cope with virtual meetings and maintain engagement, your chapter culture may need a boost.

Chapter Strategy

Discover Your DECA Leadership Style

Sep 8, 2020

There are hundreds of assessments to help you pinpoint your leadership traits, but the only one you need to take your leadership to the next level is the DECA Leadership Style Quiz.

Leadership

Influence with Informal Leadership

Sep 8, 2020

While you may not have an official leadership title, you still have the ability to help take your chapter to the #NextLevel with your informal leadership influence. Read on to learn more about informal leadership and how you can use it to make this year a success for you and your chapter.

DECA News

DECA Members Raise $7,000 Through the MDA Muscle Corp Program

Sep 1, 2020

DECA members raised over $7,000 for the Muscular Dystrophy Association (MDA) this summer through the pilot MDA Muscle Corp Program. Twenty-one DECA members successfully completed the program and earned 40 hours of community service.

Spotlights

Mountain View High School Virtual Recruitment

Sep 1, 2020

Like for many chapters, this year’s DECA kickoff meeting was unique for Mountain View High School in Georgia. Even though the meeting was held through Zoom, the chapter still found a way to make it one of their best meetings yet.

Chapter Strategy

10 Ideas for Collegiate DECA Freshman Recruitment

Sep 1, 2020

Collegiate DECA offers incredible opportunities for members, and every year dedicated officers aim to increase membership. However, it can be a struggle to think of new, creative ways to recruit new students. To help, explore these ten great ways to increase membership.

Chapter Strategy

How to Raise Your Membership to the #NextLevel

Aug 18, 2020

As we enter a new year, it's time to get excited about membership recruitment! We know this year is going to look different, so here are some tips for taking your recruitment efforts to the #NextLevel!

Chapter Strategy

Watch Now: The 2020-2021 Collegiate DECA #NextLevel Membership Video

Aug 11, 2020

This is not just another year. This is the year we push our limits and set our sights higher than ever before. No matter what your dreams and goals for the future, propel yourself to the #NextLevel with Collegiate DECA.

Career Insights

Establishing Your Target Market

Aug 11, 2020

The target market of your business is your ideal customer based on the product or services you are offering. Depending on the business, there may be more than one target market but it is important to establish your primary target market. In a School-based Enterprise, it might have teachers, parents, and students as your target market.

Career Insights

5 Tips to Take Your LinkedIn to the Next Level

Aug 5, 2020

Are you new to the LinkedIn life, or maybe you're a highly experienced user? Either way, you can never know too many tips and tricks to guide you along the way. Read on for five tips that will help you make the most out of your experience and take your LinkedIn profile to the #NextLevel.

Most Recent Articles

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Compete

2022-2023 District-Level Competitive Event Instructional Areas Announced

Sep 15, 2022

Get ready for competition season! Each year DECA provides the primary instructional area(s) assessed in each of the district-level scenarios to help advisors and members prepare for district competitions more effectively.

Chapter Strategy

One DECA: September 2022

Sep 13, 2022

Check out what you missed on the September 2022 #OneDECA Call, hosted by DECA's Executive Officer Team.

Case Study of the Week

Case Study of the Week: Strategies to Better Market Services to the Male Customer Base

Sep 12, 2022

Step into the role of a successful entrepreneur that introduced the product Boldly to the market. Boldly is a boxed hair dye kit that is sold online direct-to-consumers.

Conferences

Leadership Conferences: Are They Worth The Hype?

Sep 7, 2022

Picture this: You’re traveling with your friends to a big city to learn from the best of the best while exploring your surroundings and yourself. Sounds too good to be true, but DECA makes it happen!

Chapter Strategy

Get the Edge with Membership: 5 Ways to Recruit Members for Your DECA Chapter

Sep 5, 2022

As the new school year begins, so does a new year for DECA, which means countless opportunities to recruit new members! Recruitment can be challenging, but it doesn’t have to be impossible! Here are a few ideas to Get the Edge with your membership.

Case Study of the Week

Case Study of the Week: Best Brand for Mixed-use Space

Sep 5, 2022

Step into the role of director of brand management guest relations for Weller International, a hospitality company that manages and franchises several brands of hotel properties. The senior vice president has asked you to determine which brands should be used in a new mixed-use project space.

Spotlights

An Innovative Way to Increase Member Engagement

Sep 2, 2022

Is your DECA chapter looking for a new and creative way to recruit members and increase member engagement? Learn how Cypress Bay DECA, the largest chapter in the world, uses "DECA Day" to retain current members and attract new ones!

Chapter Strategy

Selling Collegiate DECA: Tabling Talking Points

Aug 30, 2022

Are you ready to recruit new Collegiate DECA members at your next tabling event? Follow this guide to craft responses to commonly-asked questions.

Chapter Strategy

Collegiate DECA Tabling Tips for Your Campus Activities Fair

Aug 30, 2022

Tabling at events is a great way to recruit new members and share the amazing things that your Collegiate DECA chapter does with your campus community. Use these tips to boost your recruitment efforts to raise awareness of your chapter with prospective members.

Compete

You Do You: Choose Your Competitive Event

Aug 30, 2022

Do you aspire to attain some #DECAGlass in DECA’s Competitive Events Program this year? Set yourself up for success in DECA’s competitive events by using this two-fold method.

Compete

An Introduction to DECA Role-plays

Aug 30, 2022

If you are competing in an event with a role-play (Principles, Individual Series or Team Decision Making events), here are a few tips to help you get the edge this school year!

Chapter Strategy

Top 5 Reasons to Join DECA

Aug 29, 2022

Looking for a reason to join DECA? Here are five of our favorite reasons you join your school's chapter.