Videos
Filter by division:
Congratulations to the 2023 Knowledge Matters Digital Presentation Skills Challenge Winners
DECA and Knowledge Matters are excited to announce the winners of the 2023 Digital Presentation Skills Challenge.
Advice from DECA Competitive Event Judges
This April, DECA members participating in the competitive events program will appear before a volunteer judge to present on current business trends in various events and formats. In this article, hear from two of our dedicated volunteer judges as they provide insight on their experience serving the past 20+ years.
Super Bowl Commercials: Spiraling Towards the End Zone or Spiraling Out of Control
Costing an astounding $7 million for 30 seconds, Super Bowl commercials either fascinate or flop in front of over 113 million viewers. These commercials are the epitome of strategic marketing.
Case Study of the Week: Methods to Market an Inconvenient Location
Step into the role of the marketing director for Ricardo’s, a mid-priced restaurant with 10 locations. The owner of Ricardo’s has asked you to develop a marketing plan that will build a new location’s local clientele, given its unique location.
Taking Stock with Teens | Fall 2022 Insights
Edward Yruma, Managing Director and Senior Researcher, and Abbie Zvejnieks, Research Analyst, with Piper Sandler highlight insights from the most recent Gen Z research study.
One DECA: February 2023
Check out what you missed on the February 2023 #OneDECA Call, hosted by DECA's Executive Officer Team.
Case Study of the Week: Rich Content for Weekly Emails
Step into the role of director of marketing for Our Town Grocery, a grocery store chain with 350 locations. The senior vice president has asked you to determine content for weekly emails and how to obtain more customers’ email addresses.
Congratulations to DECA's 2023 Certified School-based Enterprises
Congratulations to the DECA School-based Enterprises (SBEs) that earned a 2022-2023 Chapter Certification!
Spread the Love with DECA Valentines
To let your #DECAbestie or #DECAcrush know how much they mean to you, DECA has created valentines for you to share with your friends on February 14.
Case Study of the Week: The Importance of Emotional Intelligence in Lending
Step into the role of a loan officer at Coopers Savings & Loan. You must explain to another loan officer the importance of emotional intelligence when helping customers apply for a loan.
DECA Announces the 2022-2023 Virtual Business Challenge Round 2 ICDC Qualifiers
DECA congratulates finalist teams in the second round of the 2022-2023 Virtual Business Challenge (VBC) advancing to final competition during DECA's International Career Development Conference.
The Magic of Next: 5-Word Motivation from Iconic Super Bowl Slogan
In the sports and entertainment world, it does not get any bigger than winning the Super Bowl in front of thousands in person and by millions around the world via television and radio.
Preparing for Your Future Career Starts Today
During the Ultimate DECA Power Trip, the Executive Officer Team attended the first ever DECA Workforce Development Summit. Members of DECA’s National Advisory Board gathered to discuss the future of employment and industry across the business world.
Case Study of the Week: Turning a Hobby into a Business
Step into the role of a small business consultant. You will meet with an entrepreneur to discuss the initial steps that must be completed or researched before the entrepreneur markets the new business.
Why Cross-cultural Fluency Is Among Today’s Most Sought-after Workplace Skills
As Head of Career Services at the international hospitality school Les Roches, Stephanie Ruiz has conversations every day with potential employers for students. She explains why these employers now place cross-cultural fluency among their most in-demand skills.
Congratulations to the Collegiate DECA 2022-2023 Stock Market Game Session 1 Top Competitors
DECA congratulates the top-ranking individuals and teams who participated in the first session of the Collegiate DECA Stock Market Game.
DECA Fundraising: Thinking Outside of the Box
Interested in learning how your chapter can increase its fundraising events? Read about Cypress Bay DECA's largest fundraiser of the year—snack boxes—and the impact it has on the student body.
Case Study of the Week: Making a Splash with New Management
Step into the role of the marketing director for Bridge Town Pools. The new owner has asked you to communicate a change in ownership and commitment to service to former customers.
Case Study of the Week: Does a Retailer Live Up to Its Promise?
Step into the role of the director of brand management and company spokesperson for Pet Stop. The senior vice president has asked for you to analyze negative company press and determine if company policies need to be addressed or changed.
The Gray Zone: Resources to Foster Ethical Decision-Making Skills
Welcome to The Gray Zone—that hazy, murky space between black and white, right and wrong. MBA Research offers multiple opportunities to help your students understand that the business world includes many shades of gray. Enhance your instruction using our classic case studies, interactive video series, or both!
Start Now: 3 Tips to Build Your Chapter for Next Year
Class registration for the 2023-2024 school year will be here in a few short months! If your chapter is co-curricular, where you register for a class while being a DECA member, it is important to spread the word early to potential members coming to your school next year. Here are a few tips to help your chapter succeed in gaining new members.
Case Study of the Week: Customer Reviews for Custom Pottery
Step into the role of the owner of Custom Pottery, a small business located in a city with 300,000 people. An entrepreneurial consultant has recommended that you begin allowing and encouraging customer reviews.
Turn Your Business Idea Into a Reality
So, you’ve got an idea for a business. What next? Whether you want to start a technology company or a restaurant, there are 5 practical steps you can take to bring your idea to life and figure out the next steps.
Building Deep Customer Empathy to Solve Any Problem
Deep Customer Empathy creates shared understanding, insights and motivation to improve the lives of our customers. How do we gain this empathy? By observing people, their behaviors, patterns and environment first-hand, with a keen eye to their pain points and barriers to achieving their goal.
Most Recent Articles
View All Articles
DECA Celebrates the 2022-2023 Top 10 Chapters in the World
DECA is excited to congratulate the top 10 membership chapters in the world for the 2022-2023 academic year! Thank you to all chapters who worked to get the edge in membership recruitment.
DECA Recognizes Lisa Delampan with Honorary Life Membership
Lisa Delampan has dedicated the last 30 years to serving DECA members and advisors in New England as the Chartered Association Advisor for New Hampshire DECA and Maine DECA.
Watch the DECA ICDC 2023 Grand Opening Session 2023
Watch the 2023 DECA International Career Development Conference Grand Opening Session on Saturday, April 22, at 8:30 p.m. ET, live from Orlando.
Meet the 2023-2024 Collegiate DECA Executive Officer Team
Congratulations to the newly-elected 2023-2024 Collegiate DECA Executive Officer Team! The team is excited to represent Collegiate DECA members around the globe as they begin work on their goals and objectives for the year ahead.
Congratulations to the 2023 Collegiate DECA ICDC Competitive Event Champions
Congratulations to the 2023 Collegiate DECA International Career Development Conference competitive event champions! The top performers were announced during the Grand Awards Session in Orlando, FL.
Collegiate DECA Celebrates the Top 10 Chapters at ICDC
Collegiate DECA is excited to announce the top 10 membership chapters for the 2022-2023 academic year that received recognition during Collegiate DECA's International Career Development Conference in Orlando, FL.
Collegiate DECA Stock Market Game 2023 Session Two Top Competitors
DECA congratulates the following top-ranking individuals and teams who participated in the second session of the Collegiate DECA Stock Market Game.
Case Study of the Week: Can Partnering Benefit Both Corporate Brands?
Step into the role of the vice president of merchandising and the director of channel management for Bright Star Foods, the nation’s largest supermarket chain. You will be meeting with the merchandising director for Care Plus Drug Stores to discuss a new partnership endeavor and explain the benefits.
Hospitality Is for Everyone
Are you ready to launch your hospitality career? From entry-level positions to advancement opportunities, the American Hotel and Lodging Foundation’s workforce development programs, scholarship initiatives and educational resources elevate and empower the next generation of hospitality leaders.
Budgeting: Setting Yourself Up for Financial Success
For youth and young adults who are just starting to embark on a lifetime of important financial decisions, one of the most foundational financial concepts to learn about is budgeting. Find out how you can create your personal budget and build a financial plan for success.
Case Study of the Week: Creating a Bereavement Policy
Step into the role of director of human resources at Association of Vision Health, a nonprofit organization that educates and works for policies regarding eye sight and vision issues. The organization employs thirty full-time employees and five part-time employees at its headquarters office.
Success Books That Change You
Summer break is a great time for self-reflection and working to become a better leader as you continue your leadership journey! Here are a few book suggestions about changing your perspective.
