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Case Study of the Week: Winning With An Unintentional Celebrity Endorsement
Step into the role of the owner of Sporty Looks, a shop that sells elevated athletic apparel. Your business partner wants you to develop a marketing plan that will engage new customers.
Congratulations to the 2025-26 IE University NextGen Innovators Challenge Winners
IE University and DECA are thrilled to announce the winners of the NextGen Innovators Challenge!
Announcing DECA's 2025-26 Chapter Campaign Winners
This year, an impressive number of chapters completed their campaign goals. Congratulations to all the chapters that participated in DECA’s Chapter Campaigns!
Congratulations to the 2025 Stukent Social Media Marketing Challenge Winners
Almost 1,400 individuals participated in this year's Stukent Social Media Marketing Challenge. Students learned about audience targeting, content scheduling and promotion to drive product sales.
Why Human Connection Still Matters in a Digital Business World
In a world that is constantly evolving, the ability to connect with others will always remain a competitive advantage. Understanding the value of relationships is just as important as mastering technical skills.
Add DECA to Your Winter Break
Winter break offers the perfect opportunity to relax, recharge and reset for the second part of the year, but you don't have to take a break from DECA! Here’s a list of useful tips to keep you engaged and overcome any winter break boredom.
Case Study of the Week: Fake Reviews vs Paid Influencers
Step into the role of an ethical consultant hired by the chief operations officer at Watcher, a premium television network that is available as an added channel on cable and satellite providers or as a streaming video on demand service.
5 Secrets to Social Media with John Champe DECA
John Champe DECA’s social media presence is skyrocketing, with Instagram engagement up over 1200%. Here’s how consistent, high-quality, student-focused content keeps our rapidly growing chapter connected and thriving.
The 2026-27 High School Division Executive Officer Candidate Guide is Now Available
Do you have what it takes to serve as a DECA Executive Officer? Download this year's High School Division Executive Officer Candidate Guide.
Advisor Best Practice Spotlight of the Week: Olivia Fluharty
West Brunswick High School DECA advisor Olivia Fluharty blended student involvement, community engagement and brand partnership through their successful DECA x Chick-fil-A Bingo Night.
Stage Presence in Business: Turning Public Speaking into a Competitive Edge
Public speaking isn’t just a performance skill — it’s a professional advantage. In DECA, where ideas are evaluated on clarity, confidence and delivery, the way you communicate can be just as important as what you communicate.
Bringing Warmth to Winter: Blacksburg DECA’s “Home for the Holidays” Project
Blacksburg DECA continues its heartfelt tradition of giving back through “Home for the Holidays,” an annual community service project that provides meals for local elementary students in need during winter break.
Presentation Anxiety and How to Overcome It
You hear the words “presentation” and immediately your heart starts to race. We’ve all been there right? Most of us need a bit more training on calming those fears when presenting to a room of people. You are not alone in this fear and we are here to help ease the presentation anxiety.
Jacklyn J. Schiller Receives DECA Honorary Life Membership
Jacklyn J. Schiller has spent more than 30 years providing exemplary activities for career and technical students and educators through her leadership as the Minnesota DECA Chartered Association Advisor. She began her involvement with DECA as a collegiate member in 1982 and eventually served as the 1984-1985 National President for Delta Epsilon Chi.
Dr. Brenda Clark Awarded DECA Honorary Life Membership
A lifelong educator, Dr. Brenda Clark, EdD, began her service as a DECA advisor in 1982 and spent nearly 40 years serving as a marketing teacher, school-to-work coordinator, career and technical director, professional development director and an educational association executive.
DECA Inc. Honors 2020 Outstanding Service Award Recipients
DECA Inc. congratulates two recipients of the DECA Inc. Outstanding Service Award, one of DECA’s most prestigious recognitions - Karen Brettingen from Minnesota and Linda Smith of Georgia.
Creating Goals: Strategies to Get Where You Want to Go
Let’s talk goals! Often times, at the start of a project or the start of a new year, you may create goals for yourself. As time passes, you realize you have not completed hardly any of the goals you set out to accomplish. It’s safe to say we have all probably been here.
DECA Direct Magazine: Sports and Entertainment Marketing
The Sports and Entertainment Marketing Issue is your go-to guide for career previews, trends, best practices and behind-the-scenes looks at this popular and adrenaline-filled industry
Career Preview: Top Roles in Sports & Entertainment Marketing
Sports & Entertainment Marketing (SEM) is where your favorite past-times and your professional interests collide. Not sure what the career paths in SEM really look like? Read on for a preview of some top careers in this exciting industry.
Go for the Marketing Gold
When thinking of sports marketing, the Olympic Games are a prime example of what to look toward. The international sporting event is a household name that brings in billions of viewers. In 2016, the Olympic Games captured half of the world’s population in viewing the event!
What Happens Backstage at the Opry?
Opry member Garth Brooks once said “the real show is backstage” at the Opry, where a team of passionate staff members help make the 94-year-old show come to life every night. So, what does it take to raise that red curtain every night?
Experiential Marketing: When Brands Become the Entertainment
Part branding, part entertainment, experiential marketing is finding its way into the marketing plans of more and more top brands. Read on to find out exactly what this type of marketing is, why brands love it and how to make it part of your future marketing career.
A World Beyond Imagination
The success of Disney’s parks is no accident. With over 170,000 employees and 12 parks around the world, Disney Parks, Experiences and Products has consistently dominated the market while ensuring the ultimate customer experience. Here are the top five ways Disney Parks continue to rule the industry.
Sports and Entertainment Competition Tips from the Pros
DECA offers several sports and entertainment marketing competitive events for members to flex their skills. To help you prepare for your next competition, I gathered some insider knowledge from two previous SEM event competitors.
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Must-Have Mentors (and How to Find Them)
As a young professional, mentors are key for getting the guidance you need to grow in your career. But not all mentors are the same, and you’ll need more than one mentor type to get a well-rounded perspective on your career.
6 Tips to Take Your Networking Skills to the Next Level
LinkedIn profile? Check. Solid handshake? Check. You’ve got the basics down, but what else should you be doing to take your networking to the #NextLevel? Check out these networking tips known only to the pros and start building new connections!
Get into the Gap
If you’re one of the many students delaying or thinking about delaying college, here’s what you should know to have a productive and meaningful gap year or semester.
DECA Direct Magazine: What Comes Next?
As another year in DECA nears its end, it’s time to look forward to what comes next! Whether you’re preparing for college, seeking internships or getting ready to start your career, you’ll find the resources you need to stand out from the crowd.
DECA's 2021 Advocacy Campaign Recipients
February was Career and Technical Education (CTE) Month®, and many chapters worked hard to advocate in their schools, communities and to their policymakers on behalf of DECA by completing the 2021 DECA Advocacy Campaign.
Congratulations to the 2020-2021 Collegiate DECA Recognition Award Recipients
DECA Inc. announces the recipients of the 2020-2021 Collegiate DECA Recognition Awards.
Case Study of the Week: Laney Bee's Customer Service Send-off to the Competition
A rival store in the area will be closing its doors soon and the Laney Bee district manager decided that your store location will honor a rival company’s gift cards for 30-days.
FIDM Entrepreneur of Tomorrow Challenge 2021 Winners
DECA Inc. and the Fashion Institute of Design & Merchandising (FIDM) are excited to announce the winners of this year’s FIDM Entrepreneur of Tomorrow Challenge.
Collegiate DECA 2020-2021 Leadership Passport Program Recipients
Congratulations to the 2020-2021 Collegiate DECA Leadership Passport Program recipients!
10 of the Most Influential Businesswomen of 2020
In celebration of Women’s History Month, we explore the top 10 most influential businesswomen from 2020.
5 Business and Leadership Books That Should Be on Your List
Throughout my academic career, I have found that a good book is hard to beat. I can honestly say that certain books have even changed my life—everything from basic tasks such as how I make my bed, to greater things like the way I think and process information.
3 Creative Ways to Recognize Your Chapter’s Competitive Event Finalists
Association conference season is in full swing and we all know what that means… it’s DECA Glass season! To take competitive event finalist recognition to the #NextLevel this year, we have to think outside of the box. Here are three ways that your chapter can get creative to do just that!
