You are to assume the role of the owner of Sporty Looks, a shop that sells elevated athletic apparel. Your business partner wants you to develop a marketing plan that will engage new customers.
Sporty Looks sells stylish athletic apparel for casual athletes. The tops, shorts, leggings and skirts are stylish and meant to be more of a fashion statement than worn by serious athletes. Sporty Looks is active on social media platforms and sells most merchandise online. The one physical location is in a midsize city.
Last summer, a major female pop star was photographed wearing a Sporty Looks tennis skirt. Less than 24-hours later, fans found the tennis skirt on Sporty Looks. The skirt sold out in all sizes and in all colors and now over 1500 people are on the wait list. The company has email and shipping addresses for all completed and waitlisted orders. In addition, Sporty Looks social media accounts gained thousands of new followers.
Your business partner wants Sporty Looks to take advantage of the influx of new customers and social media followers. Your business partner wants you to create a marketing plan that will keep the new customers and followers engaged.
