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Super Bowl Ads: Is It Worth It?
The stage is set, the Tampa Bay Buccaneers and the Kansas City Chiefs will square off in Super Bowl LV, hosted at Raymond James Stadium in Tampa, Florida. But enough about the game already... It's time for the real excitement—the commercials!

I <3 DECA (and Fundraising Too!)
As the season of love approaches, it is time to begin brainstorming creative ways to spread the DECA love! Continue reading to learn some fun ideas that will allow your members to feel the love this February while raising funds for your chapter!

DECA Stock Market Game 2021 ICDC Qualifiers
DECA Inc. is pleased to announce the 2021 ICDC qualifiers in the 2020-2021 DECA Stock Market Game, administered by the SIFMA Foundation.

5 Ideas for Your Collegiate DECA Spring Recruitment
A new semester brings new possibilities and opportunities. Even if your membership didn't match your goals for the fall semester, we are all in this together and can help ensure we have a successful spring DECA season!

How to Use TikTok for Your Chapter
Discover tips, tricks and ideas to help get your chapter started on a TikTok journey that is bound to engage members all year long!

3 Tips to Take Your Virtual Tabling Event to the Next Level
Busy planning your chapter’s next virtual recruiting event? Here are three tips for bringing your chapter’s virtual tabling experience to the next level!

Congratulations to DECA's #NextLevel Chapter Campaign Winners!
Congratulations to the chapters who rocked the Chapter and Membership Campaigns during this unique year. From virtual fundraising to creative membership recruitment, these chapters took things to the #NextLevel!

Put Your Marketing Skills to the Test with CTE Month®
Read on for ideas to help you celebrate CTE Month® this year by promoting DECA and the importance of career and technical education (CTE).

DECA Direct Magazine: Marketing Trends
The world of marketing is diverse and ever-changing. Keep up with the latest industry trends to stay at the top of your game, learn to market your chapter like a pro and get a behind-the-scenes look at careers in this exciting field.

6 Things to Start Doing Now to Land Your Marketing "Dream Job"
Do you have your sights set on a dream job in marketing? Read on for some must-do and next level actions you can take to build your network, skills and brand and start making your dream job a reality.

Maximize Your Chapter's Marketing with New Audiences
Check out these three under-tapped audiences that you should be targeting with your chapter’s marketing and some key ways to reach them.

The Best Marketing Career for Your Personality Type
Marketing careers are not one-size-fits-all, and the variety of career paths in marketing continues to grow each year. Read on to learn more about a few top marketing specialties and which might be best for your unique personality!

2025 Accounting Trends: Shaping the Future of Finance
The accounting profession is changing rapidly as we approach 2025 through a new lens. This year will be driven by the growth of technology and the need for sustainability.

Bridging Generations: My Journey with DECA as a Collegiate Member and Parent
Through DECA, I've gained valuable business skills as an adult student and deepened my connection with my son as we navigate our educational journeys together.

Don't Let Your Resume Freeze
The resume is a pivotal tool used in the interview process, so it is important to make sure that it is sharp and well-developed.

DECA Alumni Spotlight: Gautam Ajjarapu
DECA alumni are more than just former members—they are changemakers, innovators and leaders in their careers. In this article meet Gautam Ajjarapu, an alumni recently featured in the Forbes 30 Under 30 Class of 2025 for his work helping financial institutions worldwide.

Helping Your DECA Members Avoid Penalty Points: A Guide for Advisors
As DECA advisors, one of our crucial roles is helping student members navigate the technical requirements of written events. Use this article to guide your student members in avoiding common penalty point deductions.

Join the 2025 Collegiate Content Creation Team
Are you a Collegiate DECA member who loves to do content creation and marketing? Learn more on how you can join the Collegiate Content Creation Team today.

Case Study of the Week: Can Existing Customers Find New Customers?
Step into the role of the owner of Good Pet, an online company that sells premium pet treats. Your business partner wants you to develop a marketing plan that will help the company gain new customers.

Get Ready for Session Two of the Collegiate DECA Stock Market Game
Collegiate DECA members are invited to participate in the second session of the DECA Stock Market Game which kicks off on February 3, 2025.

Announcing the Collegiate DECA 2024-2025 Stock Market Game Session 1 Top Competitors
DECA congratulates the top-ranking individuals and teams who participated in the first session of the Collegiate DECA Stock Market Game.

Case Study of the Week: January and February are Slooooow!
Step into the role of the director of marketing for Jubilant Ranch, an extremely popular amusement park. The chief marketing officer wants you to choose one market to target for a promotion that would increase attendance in January and February.

Accelerate into Association Conference Season
As Collegiate DECA members begin the new year, members within chartered associations get ready to compete at their association conferences. Learn the important details on how to make the most of your association's Career Development Conference experience.

Preparing for Competition Season
As competition season approaches, dive into event samples, practice role-plays and make the most of DECA's sample exams to fine-tune your skills and master time management for the big day.
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Preparing DECA's Next Generation
As we celebrate the involvement of the next DECA generation, let's take a closer look at the unique opportunities and considerations we can provide for our future emerging leaders.

Your Blueprint for Mastering Chapter Collaboration
Ever thought about working with other chapters to plan events and expand your leadership? Boost your leadership and plan exciting collaborative chapter events with these five steps.

Exploring the Benefits of DECA’s Leadership Styles
DECA leadership styles are important for personal and professional development as they provide a framework for self-understanding, team collaboration, adaptability, effective communication and career planning.

Powering Up for The New Year
Acquiring power skills can alter the trajectory of your high school years and your subsequent collegiate experience and professional life. Prepare to enter your ‘power’ era—by honing the skills to get there.

Community Involvement During the Holiday Season
One of the best things to do during the holiday season is to help others in your community. See how Edmond North DECA organizes a school-wide project that helps families during the holiday season every year.

Case Study of the Week: An Ethical Partnership?
Step into the role of the director of partnerships at Body Positivity Society, a nonprofit organization that educates and promotes body positivity. The executive director wants you to analyze whether to accept a generous bid for partnership from a national apparel chain.

Expanding Your Chapter's Reach to Elementary Schools
Have you ever considered expanding the idea of "career readiness" to local elementary schools in your area? This innovative approach allows your chapter to engage with elementary schools in a creative way.

Announcing DECA's 2023-2024 Chapter Campaign Winners
DECA members are experiencing the difference, with an impressive number of chapters completing their campaign goals. Congratulations to all the chapters that participated in DECA’s Chapter Campaigns!

Elevate Your DECA Written Event: 5 Tips to Make Your Presentation Unforgettable
As we get ready for another exciting year of DECA competition, written event preparation is in full swing! From document aesthetics to judge adaptation, learn how to level up your DECA written presentations to make a memorable impact.

Case Study of the Week: Learn a Foreign Language Month
Step into the role of the marketing communications specialist for Speak Now, a subscription-based language learning app. The senior vice president wants you to create messaging that will inform the public that December is “Learn a Foreign Language Month” and persuade them to use Speak Now.

10 Trends to Watch in 2024
DECA members always look for ways to learn more throughout their DECA experience. As we enter the 2024 calendar year, dive into the projected top trends that companies and consumers think will take the world by storm.

One Diamond: December 2023
Check out what you missed on the December 2023 #OneDiamond Call, hosted by Collegiate DECA's Executive Officer Team.