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Case Study of the Week: Time For A Spinoff
Step into the role of the senior VP at Pasta Bounty, an Italian-themed full-service restaurant chain with over 900 locations. The chain is best known for its unlimited soup, salad and breadsticks that come with every entrée or as an option on the weekday lunch menu.
DECA Announces the 2026-2027 Membership Theme: Next Big Thing
Every breakthrough, innovation and movement starts with someone bold enough to pursue it. This year, DECA challenges its members to look beyond what exists today and focus on what’s possible tomorrow.
From Members to Mentors: Finding Your Chapter’s Next Leaders
Although the competition season is coming to a close, leadership continues to grow. Here are a few tips to find the right fit for the upcoming chapter leadership team.
Combatting Senioritis from a Senior With No School
Senioritis is the feeling of complete mental exhaustion and disinterest that hits seniors in the final stretch of high school. Here are a few ways you can help combat senioritis, from a senior with no school.
The Ultimate DECA Video Series: School-Based Enterprises
From understanding what qualifies as an SBE to exploring how they operate as real businesses within your school, we walk through what makes these enterprises so impactful and how you can earn certification.
The Ultimate DECA Video Series: Chapter Campaigns
From understanding what each campaign focuses on to learning how to plan, promote and execute them effectively, we walk through how these initiatives can elevate your chapter’s engagement and visibility.
Lessons from My First NY DECA State Career Conference
Every DECA competition is an unforgettable experience. In this article, discover the three biggest lessons that Samyuktha learned at their first time at the NY DECA State Career Conference.
Navigating College Decision Results: Next Steps For Seniors
From exciting senior events to college decisions, there’s a lot to keep track of in the last few months of a senior’s high school career. For those navigating the college decision period, there are a few key points to remember before graduation.
Feedback: The Ultimate Competitive Advantage
In DECA, feedback isn’t just commentary on a performance; it’s a foundation for improvement. The competitors who learn to analyze and apply feedback gain a long-term competitive advantage.
March Madness and Marketing: Why the Tournament is a Masterclass in Engagement
From viral social media moments to billion-dollar sponsorship deals, the March Madness tournament offers DECA students a masterclass in real-time marketing, emotional storytelling and capitalizing on cultural moments.
From DECA to National Brand: Abigail Goddard’s Journey
Meet Abigail, a DECA member who turned challenges into business opportunities. Through DECA, she learned how to take ideas sparked by real-life problems and shape them into ventures.
Congratulations to the 2025-26 Invest Real World Ready Challenge Winners
DECA Inc. and Invest are excited to announce the winners of the 2025-26 Real World Ready Challenge.
Positioning for the Future: DECA's 2020-2021 Impact
As nearly everyone has proclaimed, 2020-2021 was a year unlike any other. While it significantly changed the member experience, it was also a period of significant innovation that would position our organization even better for the future.
Valentines Day... But Make it DECA Style
The season of love has arrived! February is the month to cherish your loved ones and let them know how much you appreciate them. Here are three ways to celebrate Valentine’s Day with your DECA chapter!
Case Study of the Week: To Tell or Not To Tell
You are the director of human resources and director of customer relations for Soundwave Company Bakery, a regional chain of coffee shops with twenty-five locations. Soundwave Company Bakery provides the communities it serves with coffees, teas, muffins, scones, croissants and other beverages and freshly baked treats.
Case Study of the Week: Insurance Needs for Young Adults
You are to assume the role of a senior college student. You are meeting with a risk management advisor at an insurance organization to learn about the need for insurance, the benefits of having insurance and the consequences of not having insurance.
6 Steps to Create an Integrated Marketing Campaign
With so much competition in the marketplace, brands need to do everything they can to stand out to their customers. An integrated marketing campaign is not only effective, but it can boost brand awareness, build loyalty, and improve revenue. Here are six tips for creating an integrated marketing campaign.
Advertising: Generating Ideas
Learn creative thinking skills through an ideation process. Explore simple, fun, creative thinking techniques designed that can be used to generate ideas for paintings, photography, films, animations, graphic design, sculptures, fabric design, fashion design, industrial design or any special creative interest.
Case Study of the Week: The Benefits of the Farmer's Market
You are to assume the role of the general manager of Café on the Square, a restaurant located in the town’s main square. The owner of the restaurant has asked you to determine how the restaurant can participate in a weekly farmer’s market.
How to Handle Competitive Event Feedback Like a Pro
Feedback is a key element of developing as an emerging leader and entrepreneur. Use these tips to turn feedback from districts into future competitive event success.
How to Keep Your New Year's Resolutions
Looking back on years past, did you keep your New Year's resolutions? Do you even remember what they were? Here are some ways to keep your New Year’s resolutions all the way through 2022.
Case Study of the Week: Successfully Marketing to Business Travelers
You are to assume the role of director of marketing for Upright Business Solutions, a company that manufactures and markets specialty desks and chairs for office space. The senior vice president wants you to create a marketing plan that will promote the company’s flagship products to business travelers.
Top Collegiate DECA Moments to Look Forward to in the New Year
Through DECA’s competitive event series, scholarship program and educational conferences, members will have many opportunities to maximize their success. Check out what we have in store for the months ahead!
Jump-Start Your Career Today
The demand for rental housing is growing across the United States, and with that, the need for talented, hardworking and creative people to help build strong communities. Jump-start your residential property management career today.
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Congratulations to the 2026 DECA ICDC Competitive Event Champions
Congratulations to the 2026 DECA International Career Development Conference competitive event champions!
Collegiate DECA ICDC 2026 Post Conference FAQs
We hope you enjoyed your time in Louisville for Collegiate DECA's International Career Development Conference! Here are some answers to commonly asked post-ICDC questions.
Congratulations to the 2026 DECA ICDC Competitive Event Finalists
Congratulations to the competitive event finalists from DECA's 2026 International Career Development Conference in Atlanta, GA!
Case Study of the Week: Designing A New Branded Hotel TV Channel
Step into the role of the director of marketing for Celebrate Hotels, a chain of boutique style hotels. The vice president of marketing wants you to redesign the Celebrate channel found on all televisions in guestrooms.
DECA Honors Top 10 Chapters Worldwide for 2025-2026
The top 10 DECA chapters received recognition on stage during the Grand Opening Session of DECA's 2026 International Career Development Conference in Atlanta, GA, on Saturday, April 25.
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DECA Celebrates Four Milestone Years of Service with Valued Partners
This year at the International Career Development Conference in Atlanta, GA, DECA celebrated incredible milestones with four of our valued partners: MDA, The NRF Foundation, Vector Marketing and Spirit Box.
DECA Members Break Decade-Long Record by Raising Over $200,000 for MDA
In honor of this incredible achievement, DECA recognized the top 25 fundraising DECA chapters and the top three fundraising DECA associations at the Grand Opening Session of the 2026 International Career Development Conference.
Meet DECA's 2026-27 Executive Officer Candidates
Learn more about the candidates running for executive office who hope to serve as the leaders of DECA’s High School Division for the 2026-27 school year.
Watch the DECA ICDC 2026 Grand Opening Session
The 2026 DECA International Career Development Conference Grand Opening Session is happening on Saturday, April 25, at the Mercedes-Benz Stadium in Atlanta, GA.
Taste of ATL: 5 Restaurants You’ll Be Talking About All Trip
Whether you're going to dinner with your chapter, grabbing a bite after competition or exploring the city, here are five spots that deliver great food without feeling overly commercialized.
Case Study: Supporting Chick-fil-A Operators Through Optional Team Member Programs
Chick‑fil‑A has asked your DECA team to act as consultants and develop one optional program concept that Operators could voluntarily implement to support their Team Members.
Introducing the 2026-27 Collegiate DECA Executive Officer Team
Congratulations to the newly-elected 2026-27 Collegiate DECA Executive Officer Team! The team is excited to represent Collegiate DECA members around the globe as they begin work on their goals and objectives for the year ahead.
