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Preparing DECA's Next Generation
As we celebrate the involvement of the next DECA generation, let's take a closer look at the unique opportunities and considerations we can provide for our future emerging leaders.

Your Blueprint for Mastering Chapter Collaboration
Ever thought about working with other chapters to plan events and expand your leadership? Boost your leadership and plan exciting collaborative chapter events with these five steps.

Exploring the Benefits of DECA’s Leadership Styles
DECA leadership styles are important for personal and professional development as they provide a framework for self-understanding, team collaboration, adaptability, effective communication and career planning.

Powering Up for The New Year
Acquiring power skills can alter the trajectory of your high school years and your subsequent collegiate experience and professional life. Prepare to enter your ‘power’ era—by honing the skills to get there.

Community Involvement During the Holiday Season
One of the best things to do during the holiday season is to help others in your community. See how Edmond North DECA organizes a school-wide project that helps families during the holiday season every year.

Case Study of the Week: An Ethical Partnership?
Step into the role of the director of partnerships at Body Positivity Society, a nonprofit organization that educates and promotes body positivity. The executive director wants you to analyze whether to accept a generous bid for partnership from a national apparel chain.

Expanding Your Chapter's Reach to Elementary Schools
Have you ever considered expanding the idea of "career readiness" to local elementary schools in your area? This innovative approach allows your chapter to engage with elementary schools in a creative way.

Announcing DECA's 2023-2024 Chapter Campaign Winners
DECA members are experiencing the difference, with an impressive number of chapters completing their campaign goals. Congratulations to all the chapters that participated in DECA’s Chapter Campaigns!

Elevate Your DECA Written Event: 5 Tips to Make Your Presentation Unforgettable
As we get ready for another exciting year of DECA competition, written event preparation is in full swing! From document aesthetics to judge adaptation, learn how to level up your DECA written presentations to make a memorable impact.

Case Study of the Week: Learn a Foreign Language Month
Step into the role of the marketing communications specialist for Speak Now, a subscription-based language learning app. The senior vice president wants you to create messaging that will inform the public that December is “Learn a Foreign Language Month” and persuade them to use Speak Now.

10 Trends to Watch in 2024
DECA members always look for ways to learn more throughout their DECA experience. As we enter the 2024 calendar year, dive into the projected top trends that companies and consumers think will take the world by storm.

DECA Competitive Events: Use of AI
As artificial intelligence continues to evolve, it can be a tremendous tool to help companies and organizations enhance their productivity and work. However, the use of generative AI also comes with significant caution and ethical considerations.

Influence with Informal Leadership
While you may not have an official leadership title, you still have the ability to help take your chapter to the #NextLevel with your informal leadership influence. Read on to learn more about informal leadership and how you can use it to make this year a success for you and your chapter.

DECA Members Raise $7,000 Through the MDA Muscle Corp Program
DECA members raised over $7,000 for the Muscular Dystrophy Association (MDA) this summer through the pilot MDA Muscle Corp Program. Twenty-one DECA members successfully completed the program and earned 40 hours of community service.

Mountain View High School Virtual Recruitment
Like for many chapters, this year’s DECA kickoff meeting was unique for Mountain View High School in Georgia. Even though the meeting was held through Zoom, the chapter still found a way to make it one of their best meetings yet.

10 Ideas for Collegiate DECA Freshman Recruitment
Collegiate DECA offers incredible opportunities for members, and every year dedicated officers aim to increase membership. However, it can be a struggle to think of new, creative ways to recruit new students. To help, explore these ten great ways to increase membership.

How to Raise Your Membership to the #NextLevel
As we enter a new year, it's time to get excited about membership recruitment! We know this year is going to look different, so here are some tips for taking your recruitment efforts to the #NextLevel!

Watch Now: The 2020-2021 Collegiate DECA #NextLevel Membership Video
This is not just another year. This is the year we push our limits and set our sights higher than ever before. No matter what your dreams and goals for the future, propel yourself to the #NextLevel with Collegiate DECA.

Establishing Your Target Market
The target market of your business is your ideal customer based on the product or services you are offering. Depending on the business, there may be more than one target market but it is important to establish your primary target market. In a School-based Enterprise, it might have teachers, parents, and students as your target market.

5 Tips to Take Your LinkedIn to the Next Level
Are you new to the LinkedIn life, or maybe you're a highly experienced user? Either way, you can never know too many tips and tricks to guide you along the way. Read on for five tips that will help you make the most out of your experience and take your LinkedIn profile to the #NextLevel.

DECA Inc. Stands Against Racism in All Forms
We stand in solidarity with the Black communities – our members, alumni, partners and employees – in the fight against systemic racism and injustice.

Leadership Team Building Ideas
While social distancing, it can be difficult to connect with the members of your leadership team. However, it is vital to continue being productive and connected. We want all teams to have an extra strong start to the next school year in order to make up for lost activities and events. Below are my top five tips to keep the DECA spirit alive with your leadership team!

4 Tips for Summer Job and Internship Success
For many students, finding a summer job, career-defining internship or even a well-paid career can be challenging, and the current job market does not make it any easier. Additionally, some students are enduring the nightmare of having their internship or a job offer revoked, while others are shifting to working remotely.

Using Zoom to Unlock New Learning Opportunities
It’s safe to say that 2020 has thrown just about everyone for a loop. Like many educators, Sharon Cutler, a 15-year DECA chapter advisor and teacher at Marjory Stoneman Douglas High School in Parkland, FL, has been looking for unique ways to engage her students through distance learning.
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DECA Welcomes American Marketing Association (AMA) as Strategic Partner
This collaboration will combine DECA’s focus on emerging leaders and entrepreneurs with the College Board’s expertise in developing programs that promote career and college readiness.

The Psychology Behind Holiday Shopping
November the peak shopping month due to a blend of emotional, social and psychological triggers. The strategic moves by retailers nationwide create a heightened emotional state for shoppers, making increased spending not only justified but also rewarding.

The Business of Giving: How Entrepreneurs Are Redefining Holiday Generosity
Every holiday season, people ask how they can give back, but today’s entrepreneurs are proving that generosity is no longer just a December tradition. Around the world, entrepreneurs are incorporating purpose into their business strategies.

5 Design Tips to Build Your Brand
DECA MONTH IS HERE! That means posting engaging content every day, whether that’s a trending reel or carousel post. This is your time to showcase your marketing and design skills.

Find the Right DECA Competitive Event For You
With over 50 competitive events, it’s normal to feel overwhelmed picking an event. Here are some tips for new members choosing their event for the first time - or seasoned members looking to switch it up!

Announcing the 2025-2026 Virtual Business Challenge Round 1 ICDC Qualifiers
DECA congratulates finalist teams in the first round of the 2025-2026 Virtual Business Challenge (VBC). They have earned the opportunity to compete during the DECA International Career Development Conference this spring.

Case Study of the Week: The Importance of Inventory
Step into the role of a small business owner. You own Sticker Mania, an online company that sells unique stickers for both business and personal use. A new employee has asked you about the importance of your supplies and purchasing methods.

How to Become an Entrepreneur: 8 Actionable Steps
Learn how to become an entrepreneur and turn your innovative ideas into thriving businesses without needing substantial funds.

Congratulations to the Collegiate DECA Members of the Month
This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Member of the Month and what makes them extraordinary leaders.

Mastering Prepared Events: The Secret Formula Behind DECA Champions
When it comes to DECA prepared events, the smallest approaches often separate top performers from the rest. Here’s how champions craft winning submissions.

DECA is Excited to Welcome Exhibitors to The Ultimate DECA Power Trip
Members attending The Ultimate DECA Power Trip in Arlington, VA, will have the opportunity to meet with over 40 exhibitors. See which companies, colleges and organizations are attending this year's event.

From Dishes to DECA Glass: The Ingredients of Delivering the Perfect Pitch
When I first joined DECA, my recipes were questionable. But after burning my first few dishes, I learned the secret recipe wasn’t about following instructions; it was about adding my own twist and approaching the process the right way.
