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Learn from the Pros at DECA’s Sports and Entertainment Marketing Conference
The crowd-pleasing speakers at DECA’s Sports and Entertainment Marketing Conference bring a rush of adrenaline to the sports and entertainment marketing fields.

7 Retail Industry Predictions for 2024
Artificial intelligence’s influence continues to grow, consumers demand sustainable actions and the customer experience remains more important than ever.

Case Study of the Week: Adding Live-streaming as a Sales Channel
Step into the role of the owner of Ornamental, a small business that creates indoor and outdoor decorations. Your business partner wants you to add another sales channel and you must explain livestream shopping and how adding it would benefit the company.

One DECA: January 2024
Check out what you missed on the January 2024 #OneDECA Call, hosted by DECA's Executive Officer Team.

That is SO Fetch with Georgia DECA
Throughout your life, there will always be Mean Girls. Use this interactive and engaging workshop by the Georgia DECA team to teach members how to deal with the Reginas, the Karens, and the ins and outs of conflict resolution, all while maintaining a positive personal brand.

Using Your DECA Chapter to Spread Awareness
Learn about new and interesting ways to involve your DECA chapter in creative and inspiring community awareness efforts through Cypress Bay's Community Awareness Project, Project HOPE!

Skillful Solutions
This video will teach the skills shown to be most needed when entering the workforce: Soft Skills. Find out what they are and why they matter and learn tips for the workplace, for school and for life.

Congratulations to the DECA at the Bell Challenge 2023-2024 Winners
BusinessU and DECA Inc. are thrilled to announce the top three teams of the DECA at the Bell Challenge for 2023-2024!

The Importance of Advocating for CTE and DECA
Each February, students and advisors raise awareness of career and technical education (CTE) by celebrating Career and Technical Education Month®. Learn how to get involved and earn recognition through DECA’s Advocacy Campaign!

Congratulations to the DECA Ethical Leadership Challenge 2023-2024 Winners
Congratulations to the winning teams in the DECA Ethical Leadership Challenge for 2023-2024!

Case Study of the Week: Justifiable Loans
Step into the role of a loan officer at Trust Bank. A customer has asked you to explain why certain loans are justifiable and others are not.

Choosing Your College: A Guide Beyond Rankings
The quest for the ideal university surpasses surface-level criteria. Reflect on your academic, personal and professional goals, and prioritize experiences that resonate with your vision for the future.

DECA Talks: Embracing the Interconnectivity Evolution
In an evolving and interconnected world, our daily lives — from home, to school, to work — continue to change with the latest piece of technology or the newest trends. So, how can we capitalize on connections we make in college and careers?

DECA Talks: Conquering Catastrophe
All students wish to find a place of belonging, hope and support. Learn how DECA became that place for our High School Division President, and how it continues to be that place for thousands around the globe!

DECA Talks: The Lying King
Power. Privilege. Race. Identity. Gender. Sexual Orientation. Class. Illuminating our various complexities as individuals, we can recognize ways that we can use our privileges individually and collectively – but only if we are honest and open with ourselves.

DECA Talks: The Journey from Independence to Guidance
Throughout my life, I have turned to advisors, counselors, coaches and friends/family to seek opportunities to learn and develop in my professional life. This talk will discuss the teachings I’ve learned independently and from the guidance of others.

DECA Talks: Taking Risks with Confidence & Conviction
In life, we are often faced with decisions that require us to take some sort of risk, whether it’s where to take your next job, which schools to apply to, where to move to, etc. In this talk, we’ll explore how to determine if a risk is worth taking and how you can set yourself up for the highest chance of success.

DECA Talks: The GRIT It Takes to Seek Success
The secret to outstanding achievement is not talent or privilege, but grit: a special blend of passion and persistence for long-term goals.

DECA Talks: Just Say Yes
Ever felt torn when presented with a cool new opportunity? Learn how choosing to say “yes” can lead to easier decision-making in the future…and some cool opportunities along the way.

Look Back on Collegiate DECA ENGAGE in Chicago
Nearly 300 Collegiate DECA members from 17 associations attended the 2019 ENGAGE Conference in Chicago, IL on November 21-23, 2019.

DECA Direct Magazine: Entrepreneurship
The Entrepreneurship Issue features tips, resources and how-to guides to help kickstart your next entrepreneurial endeavor.

How Studying Abroad Can Help You Become an Entrepreneur
Studying abroad has many benefits, teaches you life skills and equips you with qualities that can be found in entrepreneurs. Here are just a few of the things you can learn from studying abroad that will help with your future career aspirations.

2019 DECA Pumpkin Contest Winners
The annual DECA Pumpkin Contest is always a great time for members and advisors to show off their creativity and DECA pride. This year did not disappoint!

DECA Direct Magazine: Here We Go
The Back to School issue features tips on selecting your competitive event, a guide to setting goals for the upcoming year and everything you need to get started this year in DECA!
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In the Judge's Mind: What Makes You Stand Out in Your DECA Role-play
Go beyond the official rubric to reveal the unwritten expectations of role-play judges to hear from several experienced judges about the details that separate the solid role-plays from the unforgettable ones.

Advisor Best Practice Spotlight of the Week: Katrina McDowell
Discover how High Plains Technology Center advisor Katrina McDowell is engaging members in marketing management through the Woodward community.

Congratulations to the 2025 Competition University Chapter Climb Challenge Winners
Competition University and DECA Inc. are thrilled to announce the top three teams of the 2025 Competition University Chapter Climb Challenge!

The DECA Drop Episode 2: Personal Branding & Networking
Your 2025–2026 Executive Officer Team saw how podcasts were taking off and wanted to give DECA members the same kind of experience: a place to pick up tips, hear updates and get to know our team!

Case Study of the Week: Marketing a Cruise of the World
Step into the role of the marketing manager for Lantern Cruises, the largest cruise line brand by revenue. The director of marketing wants you to develop a marketing plan that will sell spots on the Platinum World Tour cruise.

Understanding AI Resume Checkers: What You Should Know
AI resume checks are becoming increasingly prevalent in the career preparation process. These platforms help users review, edit and optimize their resumes for clarity, keyword alignment and professional formatting.

The Key To Problem Solving
Not everything always goes to plan, which is why it’s essential to know how to problem-solve in any situation. Understanding where things went awry after fixing them can help you avoid the same issue in the future.

How to Choose Your Collegiate DECA Competitive Event
In this article, we’ll break down your decision step by step, so you can find the Collegiate DECA competitive event that perfectly aligns with your strengths, interests and goals.

Go All In: Making the Most of DECA Month
DECA Month is about showcasing your leadership, community and creativity. Here’s how to get involved, make an impact and truly demonstrate what it means to be DECA.

Getting Into the Giving Season
From food drives, service events, or acts of kindness within their own schools, members have the opportunity to use this time of year to positively impact their community while living out DECA's mission of leadership and service.

The Power of Ethical Consumerism: How Gen Z Is Redefining Brand Loyalty
For decades, businesses have relied on catchy slogans, sleek packaging and competitive prices to capture the hearts of consumers. But for Gen Z, such aesthetics aren’t enough to win long-lasting faithfulness.

Making Connections Count: Networking Tips for Power Trip and Beyond
Networking can open doors to new friendships, leadership opportunities and future career prospects. Here are a few ways to make those conversations count this fall.
