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Case Study of the Week

Case Study of the Week: Marketing Safe Winter Driving

Feb 2, 2026

Step into the role of the regional manager for Rental Car Academy, a rental car agency that caters to budget-conscious travelers. The regional vice president wants you to determine how to best market an optional yet important new service only for customers in the region.

Career Insights

Why Join the U.S. Air Force? Building Skills, Experience and Long-Term Opportunity

Feb 1, 2026

Choosing how to begin your career is about finding an environment where you can develop skills, gain experience and grow professionally over time. The U.S. Air Force offers a hands-on pathway that combines training, education and responsibility.

Career Insights

Love Sells: What Valentine’s Day Teaches Us About Consumer Behavior

Feb 1, 2026

While Valentine’s Day is often viewed as a celebration of relationships, from a business perspective, it represents something else entirely: a powerful case study in consumer behavior.

Chapter Strategy

Small Steps, Big Impact: Go the Extra During CTE Month

Feb 1, 2026

This month is your moment to step not only into the professional realm, but also the legislative realm. Here’s a look at how you can meet with your elected officials during CTE Month and beyond.

Career Insights

Super Bowl Advertising: Is It Worth It?

Feb 1, 2026

For DECA members, Super Bowl advertising demonstrates an important lesson: success is driven by preparation and strategy, not budget alone. Even on the biggest stage, impact depends on execution.

Compete

Mastering the Mindset for Competition

Feb 1, 2026

From your very first role-play to stepping into a final round at ICDC, that mix of excitement and anxiety is almost unavoidable. Being nervous can sharpen your focus, fuel your energy and push you to perform at your best.

Chapter Strategy

How Every Student Can Advocate for CTE

Feb 1, 2026

Advocacy does not require a title, a podium or even a formal meeting. It starts with everyday actions and intentional choices that elevate the value of CTE in schools, communities, DECA and beyond.

College Success

From Career Clusters to Campuses: Navigating College Success with DECA

Jan 30, 2026

Ask almost any senior what they’re most nervous about when it comes to college, and you’ll probably hear the same answer: choosing a major. With so many options, it’s easy to make a decision. That’s where DECA makes a real difference.

Career Insights

Preparing for the Business World of 2026: A DECA Member's Guide

Jan 30, 2026

DECA members are preparing for careers in a world where yesterday's strategies cannot necessarily guarantee tomorrow's success. Here are three essential skills every member should implement to thrive in 2026 and beyond.

Chapter Strategy

February is CTE Month: Tips for Getting Involved

Jan 30, 2026

Advocacy is something every DECA member can take part in. Check out these advocacy tips shared by DECA members who have seen firsthand how speaking up can create opportunities and protect funding.

DECA News

Congratulations to the 2025-26 Nestlé Professional Solutions Beverage Marketing Challenge Winners

Jan 29, 2026

DECA and Nestlé are pleased to announce the winners of this year’s NPS Beverage Marketing Challenge.

Leadership

5 Things I Learned as an Association Officer Outside the Classroom

Jan 27, 2026

Beyond the metrics and milestones, my greatest takeaways have been the lessons I learned along the way. Here are the five things that I definitely learned in DECA outside of the classroom.‍

Spotlights

Helping Our Communities

Feb 17, 2023

Volunteers stepped up on a rainy Sunday afternoon to drop off bags requesting nonperishable food items for the Whitewater Community Space, a nonprofit community center that provides free clothing, furniture, books, food and many other items to anyone in need.

Chapter Strategy

Spread the Love with DECA Valentines

Feb 13, 2023

To let your #DECAbestie or #DECAcrush know how much they mean to you, DECA has created valentines for you to share with your friends on February 14.

Case Study of the Week

Case Study of the Week: The Importance of Emotional Intelligence in Lending

Feb 13, 2023

Step into the role of a loan officer at Coopers Savings & Loan. You must explain to another loan officer the importance of emotional intelligence when helping customers apply for a loan.

Career Insights

The Magic of Next: 5-Word Motivation from Iconic Super Bowl Slogan

Feb 10, 2023

In the sports and entertainment world, it does not get any bigger than winning the Super Bowl in front of thousands in person and by millions around the world via television and radio.

Spotlights

Mayville State DECA Gives Back with the Feed My Starving Child Initiative

Feb 8, 2023

Thirteen Mayville State University DECA members help feed 48 starving children across the world by volunteering with the Feed My Starving Child Initiative.

Spotlights

Ensign College Mock Competition 2023

Feb 7, 2023

Ensign Collegiate DECA had a blast preparing for Utah's state conference during our mock competition. Getting together as a chapter to learn, build on each other's energy and make much-needed memories together.

Spotlights

How to Prepare Yourself on Competition Day: A Guide to DECA Glass

Feb 7, 2023

During competition, students challenge their business knowledge and skills with real scenarios to win over judges. You have what it takes to reach your goals, and by preparing yourself for competition day, you will set yourself one step ahead of your competition.

Case Study of the Week

Case Study of the Week: Adding Less Expensive Options at the Food Truck

Feb 6, 2023

Step into the role of an entrepreneur that owns three food trucks in a busy city of 300,000 people. The food truck business, Wing Love, sells chicken wings, French fries and cold beverages. The food trucks are placed in three busy neighborhoods: a college campus, a large park in the center of downtown and a mid-town neighborhood full of both households and businesses. 

Chapter Strategy

Unique Ways to Complete the Advocacy Campaign

Feb 1, 2023

February is CTE Month, meaning DECA members are out in the community, making it known how important Career Technical Student Organizations, or CTSOs, truly are! Chapters can complete the Advocacy Campaign before March 1st and show off DECA’s impact! Here are a few ways to stand out when completing the campaign.

Conferences

Social Media at DECA Conferences: Do’s and Don’t’s

Jan 30, 2023

This conference season, don't forget to collaborate, create and connect with the DECA community. As you prepare, check out these five tips to remember as you pull out all the stops for social media shots this Spring.

Case Study of the Week

Case Study of the Week: Positive Working Relationships While Restructuring

Jan 30, 2023

Step into the role of the director of human resources at Ideal Technologies, a technology consulting firm with 100 employees. The president of the company has notified you of the upcoming restructuring of the company and wants you to suggest methods to prevent issues that may arise when the restructuring is announced. 

DECA News

Running for a Leadership Position

Jan 27, 2023

Leadership in DECA is an incredible opportunity that allows you to travel, connect and make a difference for years to come. However, it takes courage to be able to prove to both peers and strangers that you are the right person for the position. Whether it’s chapter, association or even executive office, here are the 3 top campaigning tips!

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Conferences

Congratulations to the 2026 DECA ICDC Competitive Event Champions

Apr 28, 2026

Congratulations to the 2026 DECA International Career Development Conference competitive event champions!

Conferences

Collegiate DECA ICDC 2026 Post Conference FAQs

Apr 27, 2026

We hope you enjoyed your time in Louisville for Collegiate DECA's International Career Development Conference! Here are some answers to commonly asked post-ICDC questions.

Conferences

Congratulations to the 2026 DECA ICDC Competitive Event Finalists

Apr 27, 2026

Congratulations to the competitive event finalists from DECA's 2026 International Career Development Conference in Atlanta, GA!

Case Study of the Week

Case Study of the Week: Designing A New Branded Hotel TV Channel

Apr 27, 2026

Step into the role of the director of marketing for Celebrate Hotels, a chain of boutique style hotels. The vice president of marketing wants you to redesign the Celebrate channel found on all televisions in guestrooms.

DECA News

DECA Honors Top 10 Chapters Worldwide for 2025-2026

Apr 25, 2026

The top 10 DECA chapters received recognition on stage during the Grand Opening Session of DECA's 2026 International Career Development Conference in Atlanta, GA, on Saturday, April 25.

DECA News

DECA Celebrates Four Milestone Years of Service with Valued Partners

Apr 25, 2026

This year at the International Career Development Conference in Atlanta, GA, DECA celebrated incredible milestones with four of our valued partners: MDA, The NRF Foundation, Vector Marketing and Spirit Box.

DECA News

DECA Members Break Decade-Long Record by Raising Over $200,000 for MDA

Apr 25, 2026

In honor of this incredible achievement, DECA recognized the top 25 fundraising DECA chapters and the top three fundraising DECA associations at the Grand Opening Session of the 2026 International Career Development Conference.

DECA News

Meet DECA's 2026-27 Executive Officer Candidates

Apr 25, 2026

Learn more about the candidates running for executive office who hope to serve as the leaders of DECA’s High School Division for the 2026-27 school year.

DECA News

DECA Members and Business Partners to Showcase a Future-Ready Workforce

Apr 25, 2026

The 80th annual DECA International Career Development Conference (ICDC) takes place April 25–28 in Atlanta, welcoming more than 26,000 high school students, advisors and business professionals from around the world, making it the largest conference in DECA’s history.

Conferences

Watch the DECA ICDC 2026 Grand Opening Session

Apr 25, 2026

The 2026 DECA International Career Development Conference Grand Opening Session is happening on Saturday, April 25, at the Mercedes-Benz Stadium in Atlanta, GA.

Conferences

Taste of ATL: 5 Restaurants You’ll Be Talking About All Trip

Apr 24, 2026

Whether you're going to dinner with your chapter, grabbing a bite after competition or exploring the city, here are five spots that deliver great food without feeling overly commercialized.

Partners

Case Study: Supporting Chick-fil-A Operators Through Optional Team Member Programs

Apr 23, 2026

Chick‑fil‑A has asked your DECA team to act as consultants and develop one optional program concept that Operators could voluntarily implement to support their Team Members.