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Case Study of the Week: You Must be a Member to Shop Here!
Step into the role of an employee at Pat’s Club, a warehouse club that sells a wide variety of merchandise in large quantities. You must explain to a customer why they cannot shop at the store without purchasing a membership.
DECA Recognizes National Advisory Board Partners for Their Longtime Support
Congratulations to these outstanding National Advisory Board partners for reaching new milestones of service to DECA.
Congratulations to the 2023-2024 Top MDA Fundraising DECA Chapters and Associations
DECA and the Muscular Dystrophy Association are excited to announce this year’s top fundraising DECA chapters and associations. Thank you for your incredible community service efforts.
DECA Celebrates the 2023-2024 Top 10 Chapters in the World
DECA is excited to congratulate the top 10 membership chapters in the world for the 2023-2024 academic year! Thank you to all chapters who worked to experience the difference in membership recruitment.
Watch the DECA ICDC 2024 Grand Opening Session
Relive the 2024 DECA International Career Development Conference Grand Opening Session on-demand.
DECA Recognizes Helen Brown with Chairman's Award
As a member of DECA's National Advisory Board, Helen has engaged with thousands of members and advisors at DECA's educational conferences at the association, regional and international levels.
DECA Recognizes Jerry DiGiovanni with Honorary Life Membership
During two decades of service as Executive Director, Jerry displayed unwavering kindness, support and enthusiasm for the student members and advisors of Pennsylvania DECA.
Case Study of the Week: Nepo-Baby or Legit Candidate?
Step into the role of a consultant hired by the president of Grand Grocery, a privately held supermarket chain with over 300 locations in one state. The president has hired you to help with succession planning after a sudden decision to retire.
Making the Most of Conferences: Your DECA ICDC Era
DECA ICDC can lay the foundation for your professional life—if you come ready to engage, learn and stretch your skills. In this article, dive into how to make the most out of your conference experience.
Case Study of the Week: Rethinking Free Shipping
Step into the role of the owner of Quilts & Linens, a small business that sells custom made quilts and other bedroom linens. Your business partner needs you to create a new shipping and returns policy that will help with skyrocketing overhead and operating costs.
Case Study of the Week: Marketing a Partnership
Step into the role of the marketing manager for Aroon Properties, a hospitality company with over 5,000 properties. The chief marketing officer wants you to determine how to best market the company’s partnership with a national brand that will strengthen existing relations with customers.
The Secret to Success in DECA and Beyond
Never want to be stuck on a problem again? We got you. Learn a powerful method to crush any problem - from DECA, to admissions, to academics, to sports and even everyday life.
Enhance Your Collegiate DECA ICDC Experience with the Thunder Over Louisville
Since 1988, Thunder Over Louisville has served as the official opening session for the Kentucky Derby season, and we are so excited to incorporate it into this year’s #CDECAICDC experience.
4 Strategies to Elevate Your DECA Association or Chapter Brand
A strong brand not only attracts new members but also energizes current ones, engages partners, and positions your chapter or association as a leader in preparing emerging leaders and entrepreneurs.
From Small Chapter to Big Impact
Learn how to grow your small chapter while building strong connections, creating meaningful opportunities and turning your size into your greatest advantage!
How to Host the Ultimate First DECA Meeting: Engage, Excite, Enroll
Your first DECA meeting sets the tone for the year. Start with energy, make leadership personal and get everyone moving. When members feel connected and excited from day one, they'll want to stick around.
Go The Extra with the Collegiate DECA Membership Recruitment Toolkit
Ready to Go The Extra this recruitment season? We've got you covered with DECA’s Membership Recruitment Toolkit, packed with resources to help your chapter succeed this back-to-school season!
Case Study of the Week: College is Expensive!
Step into the role of a financial advisor meeting with a new client. The client wants you to explain financial responsibilities that should be of concern at this stage in life.
DECA AT&T Project 2024-2025: Impactful Mentorship Opportunities
Through a decade-long collaboration with AT&T, the DECA AT&T Project continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.
Go The Extra with the Collegiate DECA Leadership Passport Program
Go the Extra and stand out through the Leadership Passport Program! The Leadership Passport Program encourages members to plan activities and participate in events that enhance the member experience.
Case Study of the Week: Investing in Smart Carts
Step into the role of the general manager for Valley Grocery, a large grocery store. The owner of the store wants you to analyze the possible economic benefits and risks of investing in new smart shopping carts.
Extra, Extra! Write All About Your DECA Experience
Whether it’s tips and tricks from your first competition experience or an impressive membership recruitment campaign, your DECA experience is worth sharing! Not sure where to start? Discover why you should submit, what to submit and how to submit your DECA story in this article.
Behind the Booth: How to Run an Impactful DECA Recruitment Table
Your DECA recruitment booth is your chapter's initial impression. Learn how to develop a captivating booth, tell your story authentically and turn interest into enrollment. This guide contains the essentials of what exactly works to get prospects to pause, listen and sign up.
Download the 2025-2026 Collegiate DECA Guide
The Collegiate DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, learn about virtual challenges and access competitive event guidelines.
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Women's History Month Discussion with Emerging Leaders
Three emerging leaders sit down with AT&T to discuss the importance of women's history month.
Developing an Entrepreneurial Mindset
What do you think Shark Tank’s Lori Greiner, Amazon’s Jeff Bezos, and Beats Electronics founder Dr. Dre have in common?
Stukent Social Media Challenge 2021 Winners Announced
Over 1,500 individuals participated in this year's Stukent + DECA Social Media Challenge. Participants tested their social media marketing skills by managing a $5,000 weekly budget in simulated ad dollars for a fictitious, global bag company. Here are the top 29 performers!
Getting that ‘A’ for any College Paper
Writing is one of the most important skills you’ll learn during your college career. You’ll write research papers, essays, short answers and so much more. Proper grammar, diverse sentence structures and organized paragraphs are vital to your success and will excel at the University of Wyoming College of Business.
Case Study of the Week: Should Hospitality Services Be Open To The Public?
You are to assume the role of general manager at The Lodge at Creek City. The owner of the property wants to offer pool memberships to community members and wants you to determine the terms of the memberships that will not negatively affect guests.
The Profit’s Marcus Lemonis to Keynote #DECAICDC
DECA is pleased to announce Marcus Lemonis will deliver the keynote in an interview format during the 2021 DECA Virtual International Career Development Conference.
Case Study of the Week: Deliver Rootville Wants Food Time to Go Local
You are to assume the role of the owner of Deliver Rootville, a small business that provides delivery services to the community of Rootville. You will be meeting with the owner of an independent grocery store to propose an exclusive business relationship.
Is It Time to Get Out of Your Comfort Zone?
Choosing which school to attend can be a complex decision, full of tough choices. Will you stay close to home, or study abroad? Stick with your friends, or forge your own path?
Broaden Your Perspectives Abroad
Do you find yourself daydreaming in class about taking a long vacation? Study abroad is a unique opportunity offered to hundreds of thousands of university students annually, allowing them to travel to another country while still earning credits towards their degree.
Welcome to the Reimagined DECA Direct Online
The new DECA Direct Online is everything you want and everything you need – all in one place!
Celebrate the Good Times
Being a leader, it is natural to constantly be on-the-go finding new ways to innovate and new goals to accomplish. However, it is still important to recognize and reward yourself and those around you. It’s important to celebrate!
The College Application Portfolio: Brand "Me"
It's your senior year and you’ve sorted through dozens of emails, mounds of catalogs and texts. You’ve identified one college or university as the launching pad for your career in marketing communications, but how will you land a coveted position in their next freshman class?
