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DECA News

From Click to Cart: Shop DECA Behind The Scenes

Dec 1, 2023

How often do you wear DECA merch? If you’re like most members, the DECA diamond is a staple in your wardrobe. Keep reading if you’ve ever been curious about how your favorite shirt, water bottle or sling pack makes its way from concept to your front door!

Conferences

7 Ways to Prepare for Your Association’s Conference

Dec 1, 2023

Whether you're a DECA rookie or rolling in for the fourth time, it's prime time to up your success game. Navigating a conference takes preparation, so let's dive into some things to remember as you gear up for the upcoming event hosted by your Association.

Leadership

Stepping Up to Lead in DECA

Dec 1, 2023

Why should you lead in DECA? Unlock your potential and learn about leadership roles in DECA here. Explore all kinds of DECA leadership and your opportunities to get involved.

Chapter Strategy

Member Engagement: Preparing for a New Year

Dec 1, 2023

Now that it’s December, it’s time for our advisors, members and officer teams to start preparing for competition season. With the academic year of 2023-2024 halfway through, here’s a list of ideas for member engagement and what to consider planning for.

Spotlights

The Ultimate DECA Power Trip: Do We Have a DECA Deal?

Nov 30, 2023

'Do We Have a DECA Deal?' isn't just a game - it's a catalyst for innovation, pushing members to think on their feet and unleash creativity. Envision unsellable items, transform negatives into positives and compete in a tournament-style challenge. Are you ready to discover untapped potential?

Spotlights

How Decatur DECA is Empowering Future Leaders through The Career Club

Nov 29, 2023

After recognizing the lackluster college and career readiness program offered at Decatur, three officers decided to create The Career Club, an all-in-one career exploration database and community that aims to provide students with tactical resources and mentorship to take charge of their futures!

Spotlights

The Ultimate DECA Power Trip: Not a Problem

Nov 28, 2023

Kentucky DECA hosted a workshop called “Not A Problem.” Participants were split into teams and given a silly marketing problem to solve. Then, team members brainstormed a sales pitch with which to convince our panel of judges that their idea would thrive in the market.

Case Study of the Week

Case Study of the Week: Determining Depreciation

Nov 27, 2023

Step into the role of an accountant for Part-Time Ski, a jet ski rental company located lakeside. The owner of the company wants you to determine depreciation of a piece of inventory and minimum required selling price.

Spotlights

The Kickstart Project: Changing the World One Student at a Time

Nov 20, 2023

Grayson County DECA chapter has established a career development campaign called “Kickstart.” Kickstart strives to increase leadership skills, knowledge of careers, and innovative thought through workshops incorporating rigorous, project-based activities.

Conferences

Highlights from an Unforgettable Ultimate DECA Power Trip

Nov 20, 2023

Austin, Texas, was the beautiful host of a highly anticipated Ultimate DECA Power Trip this November 17th-19th. From exciting leadership and learning labs to a thrilling DECA after Dark, let’s hear what some attendees thought of this iconic conference.

Case Study of the Week

Case Study of the Week: Special Rates for Groups

Nov 20, 2023

Step into the role of the sales manager at Hotel Orchid, a 400-room full-service hotel. The general manager wants you to create a special group rate.

Conferences

Over 2,000 DECA Members Gathered at the Ultimate DECA Power Trip in Austin

Nov 19, 2023

From November 17-19, 2023, over 2,000 DECA student and advisor members attended the Ultimate DECA Power Trip in Austin, TX. Congratulations to the Competitive Excellence Experience top performers!

Career Insights

Generation Z’s Buying Power is Reshaping Retail Trends and Revitalizing Malls

Sep 11, 2025

NRF’s Hot 25 Retailers list reflects the growing influence of Generation Z, and it likely won’t be the last list to do so. These retailers offer shoppers engaging experiences and curated events.

Chapter Strategy

Three Hats, One Head: Balancing School, Work and DECA

Sep 10, 2025

Between classes, jobs and DECA, finding balance takes that extra effort. Here are four tips to help you effectively balance responsibilities and make the most of every opportunity! 

Chapter Strategy

How to Place a Custom Order with Shop DECA

Sep 10, 2025

Looking to personalize your DECA gear? The Shop DECA team has made creating and ordering custom merchandise for your chapter simple and easy.

Spotlights

Alumni: Tell Us Your DECA Story!

Sep 8, 2025

DECA Inc. is excited to launch a new platform for alumni to share their DECA stories, become future volunteers and get involved with their associations.

Case Study of the Week

Case Study of the Week: Luggage For Rent

Sep 8, 2025

Step into the role of an entrepreneur looking to develop a new project. A friend has an idea for a new business but needs help developing it into a feasible venture.

Chapter Strategy

Shop DECA FAQs & Answers

Sep 5, 2025

How do I get a new blazer patch? Can I exchange or return a blazer? What is DECA+? The Shop DECA team is here to help answer some of your most frequently asked questions about Shop DECA products and processes.

DECA News

DECA and the NRF Foundation Celebrate 30 Years of Partnership

Sep 4, 2025

For three decades, DECA Inc. and the NRF Foundation have shared a powerful vision: preparing the next generation of leaders for success in retail and beyond. This year, we proudly celebrate 30 years of collaboration, innovation and student impact.

Spotlights

From the Soccer Field to the DECA Stage: Starting the Kingwood High School Chapter

Sep 3, 2025

From chasing Division 1 dreams on the soccer field to building one of Texas's fastest-growing DECA chapters, I discovered that true leadership is about more than wins. It's about finding your voice, creating community and inspiring others to rise.

Chapter Strategy

Building and Leading a Strong Officer Team

Sep 3, 2025

Building a strong DECA officer team takes effort, but it can make all the difference in a chapter's success. Explore the values that build a strong chapter officer team!

Spotlights

Stepping Into DECA: Lessons From My First Year

Sep 3, 2025

Are you a student who's new to DECA? If so, here's my advice from someone who was once in your shoes.

Chapter Strategy

Racing into the School Year: East Paulding DECA's Membership Recruitment Campaign and Tactics

Sep 3, 2025

At East Paulding DECA, we were pleasantly challenged when the national DECA "Go the Extra" theme was released. After much thought and discussion, we happily chose a thrilling race car theme for our school's campaign.

Compete

Mastering Money: Why Finance Events Are Essential for DECA Members

Sep 2, 2025

Finance events help DECA members build real-world money management and consulting skills. From budgeting and investments to teamwork and client communication, this cluster prepares students for success both in and out of the competition setting.

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Case Study of the Week

Case Study of the Week: Which Additional Sales Channel is Best?

Jan 2, 2023

Step into the role of the owner of Victor May, a business that creates made-to-order handbags, tote bags, clutches and purses. Your business partner wants the business to add an additional sales channel and has provided you with two possibilities.

Case Study of the Week

Case Study of the Week: Creating Incentives for Use of Reusable Cups

Dec 26, 2022

Step into the role of the promotional director for Morning Brew, the largest coffee shop chain in the nation. The director of corporate responsibility wants you to design a promotion that will increase the use of reusable cups from 2% to 5% in the next year.

Spotlights

UW-Green Bay Hosted a Regional Conference

Dec 21, 2022

The University of Wisconsin-Green Bay Collegiate DECA Chapter hosted its first-ever regional conference this November. It was a huge success with over 70 attendees, four guest speakers and five schools.

College Success

High School vs. College Intro Business Classes

Dec 20, 2022

Are you looking to further your education in business? Here are my takeaways as a current student at an AACSB-accredited university that took three years of business courses in high school.

DECA News

Congratulations to DECA's 2022-2023 Chapter Campaign Winners

Dec 20, 2022

Congratulations to the chapters who got the edge this year by participating in DECA’s membership and chapter campaigns!

Case Study of the Week

Case Study of the Week: Recruiting Teens for Summer Jobs

Dec 19, 2022

Step into the role of human resources manager for Boardwalk Eats, a restaurant chain with 15 locations, all on popular coastlines. The owner of the chain has asked you for advice on how to best market employment opportunities to teenagers.

Career Insights

10 Business, Marketing and Hospitality Trends to Watch in 2023

Dec 15, 2022

Are you looking to get the edge in your next DECA role-play? Brush up on the top business, marketing and hospitality trends that companies will be watching in 2023.

Spotlights

Workshops for the Leaders of Tomorrow

Dec 15, 2022

Want to learn how your DECA Chapter can prepare your members for their future careers by expanding upon their personal and professional skills? Read about Cypress Bay High School’s Career Development Project and how they prepare emerging leaders at the bay!

Chapter Strategy

Five Ways to Survive Mid-Term Season

Dec 14, 2022

When mid-term exams are mixed with the mid-year slump, it tends to create problems regarding productivity and motivation, while also experiencing burnout. Here are five easy ways to help you survive the mid-term season!

Leadership

Be Consistent with Core Values

Dec 12, 2022

The "Be Consistent with Core Values" episode features Steve Holmes, the Non-Executive Chairman of Wyndham Worldwide & Wyndham Destinations.

Case Study of the Week

Case Study of the Week: Declaring Dividends

Dec 12, 2022

Step into the role of the controller of a publicly traded company called, Textron, Inc. The vice president of finance will be presenting information to the board of directors and needs your input.

Spotlights

SCCC DECA Attends the New York Experience Conference

Dec 9, 2022

Students from SCCC DECA attended DECA's New York Experience for a once-in-a-lifetime trip to New York City. The trip was full of exciting learning experiences about different aspects of marketing, business, entrepreneurship, hospitality, and finance.