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New Year, New Me: Crafting Your 2026 Personal Brand
The start of the new year is a great opportunity to shape your personal brand. Here are a few tips on how to start the year off on a strong note.
Congratulations to the 2025-26 DECA at the Bell Challenge Winners
BusinessU and DECA Inc. are thrilled to announce the top three teams of the DECA at the Bell Challenge for 2025-26!
Case Study of the Week: Hotel Package Pricing For Children?
Step into the role of the general manager for Hotel Jolie, a new luxury hotel set to open soon. Hotel Jolie is a deluxe family hotel resort located in a mountainous area that offers services and amenities for adults traveling with children of all ages.
Congratulations to the 2025-26 Stock Market Game ICDC Qualifiers
DECA Inc. is pleased to announce the 2026 ICDC qualifiers in the DECA Stock Market Game, administered by the SIFMA Foundation.
Exclusive Travel Discounts for DECA Members
DECA has arranged special airfare considerations for those attending DECA conferences in 2026. Check out special deals and discounts.
Go The Extra this Competition Season: Articles to Help You Stand Out
Looking to Go The Extra this competition season? Dive into these top articles on DECA's competitive events, so you can walk into competition feeling confident that you have what it takes to make it to the ICDC stage.
Where Commitment Meets Leadership: Inside Association Office
Association officers play a huge role in shaping the DECA experience for members by supporting initiatives and representing DECA with professionalism and heart. Let’s take a closer look at what being in association office is really like!
The Power of Collaboration: How Cross Promotional Partnerships Have Changed the Game
Many companies are collaborating and cross-promoting to reach wider audiences. Explore how some companies have turned this idea into significant successes for both their businesses and their audiences.
Advisor Best Practice Spotlight of the Week: Bouchra Elgaou
DECA advisor Bouchra Elgaou has helped transform sustainability from an idea into a school-wide composting initiative that empowers students, strengthens community partnerships and reduces waste.
Get Ready for Round 2 of the DECA Virtual Business Challenge
The DECA Virtual Business Challenge (VBC) is an official competitive event free to high school members and hosted by Knowledge Matters. The event is based on the Virtual Business series of simulations and offers over $20,000 in scholarship money.
Case Study of the Week: The Customer Before The Coin
Step into the role of the district manager for Jefferson Bank, each with ten branch locations in your districts. The president of the bank has asked you to create a presentation for bank employees on the importance of customer relations in response to customer complaints.
DECA Teaches You How to Win—And How to Lose
Winning earns trophies. Learning earns leadership. DECA’s real lessons happen offstage, through collaboration, resilience and initiative, and they shape the students who make the biggest impact.
Case Study of the Week: Learning About Money Markets
Step into the role of the marketing manager at Local Bank, a bank located in a city of 40,000 people. The bank president wants you to create an informational flyer about money markets and the bank’s current promotion.
Consumers Leaning into St. Patrick’s Day in 2026 as Holiday Spending Climbs
Consumers have been upping the ante on St. Patrick’s Day lately, with more coming out to celebrate over the past several years. Read on for more about plans for this year’s St. Patrick’s Day celebration, spending and more.
Congratulations to the Collegiate DECA Members of the Month
This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Member of the Month and what makes them extraordinary leaders.
How DECA Prepares You for a Career in Consulting
Many members don’t realize how closely their competitive events experience mirrors a career in consulting. Check out five skills that members learn in DECA that can easily be applied to a career in consulting.
Combating AI Tensions with Responsibility
Across industries, firms have begun tying AI use to performance evaluations and promotion decisions. Regardless of opinions, this direction represents a broader shift in the workplace: augmenting your work with AI is an expectation.
Congratulations to DECA's 2025-26 Scholarship Recipients
DECA is pleased to announce the 2025-26 scholarship recipients. Each year, DECA and its corporate partners award over $200,000 in scholarships to DECA members. Congratulations to this year’s recipients!
Congratulations to the 2025-26 Leadership Passport Recipients
Congratulations to the 2025-26 Collegiate DECA Leadership Passport Program recipients! The Leadership Passport Program encourages associations, chapters and individual members to participate in events that enhance the experiences of members.
How Collegiate DECA Members Can Turn Their Skills into Real Businesses
Collegiate DECA prepares students for real-world success. By starting small, leveraging their network and taking action, CDECA members can build leadership and entrepreneurial experience long before graduation.
Everyone Starts Somewhere: Supporting First-Year DECA Members
One way UNLV Collegiate DECA supports high school members is by sponsoring competitive events at the State Career Development Conference. Learn more about the importance of supporting the younger generation of future leaders.
Case Study of the Week: Expanding Into Fashion Accessories
Step into the director of marketing for Kosport, a brand of backpacks that are sold at various retailers across the country. Kosport has been making backpacks for over 60-years and is the most well-known brand for school-use backpacks.
Apply to Join the Collegiate DECA ICDC Content Creation Team
Are you attending Collegiate DECA ICDC in Louisville this year? Well, we have the perfect opportunity for you. Apply to join the Collegiate DECA ICDCContent Creation Team!
Case Study of the Week: Transitioning Due To Ethics
Step into the role of a small business owner that runs Pets for You, a pet shop that sells dogs, cats, rabbits, hamsters, gerbils, guinea pigs, snakes and fish. You began Pets for You 20 years ago. As a lifelong pet lover, you wanted to start a business that would help connect people and pets with forever homes.
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DECA Announces the 2024-2025 Membership Theme: Be The One
When you join DECA, you're not just another member; you're part of a global network of emerging leaders and entrepreneurs who are shaping the future. It's time to step up, stand out and Be The One who makes a difference.
Case Study of the Week: Creating a Marketing Plan for New Merchandise
Step into the role of the owner of Office Resale, a business that sells previously owned office furniture and decor. A business partner wants you to develop a marketing plan that will promote a new selection of merchandise.
How the Metaverse is Driving the Next Generation of Retail Workforce Development
Considering all the innovative technologies out there, how do businesses narrow in on a specific problem and a specific solution that solves that exact problem? Read on to discover how the Metaverse is narrowing in.
Introducing the DECA ICDC 2024 Keynote Speaker
DECA is pleased to announce that Kido Okeleke, will deliver the keynote during the 2024 DECA International Career Development Conference Grand Opening Sessions.
Stukent Social Media Simternship Challenge 2024 Winners Announced
Over 1,600 individuals participated in this year's Stukent Social Media Simternship Challenge. Participants tested their social media marketing skills by managing a $5,000 weekly budget in simulated ad dollars for a fictitious company.
DECA ICDC: Experience the Jabbawockeez at Grand Opening Session
Prepare to be amazed by America's true best dance crew, the Jabbawockeez, during the Grand Opening Sessions on Saturday night of DECA ICDC in Anaheim, CA.
DECA's 2024 Advocacy Campaign Winners Announced
February was Career and Technical Education (CTE) Month, and many chapters worked hard to advocate in their communities and to their policymakers on behalf of DECA by completing the 2024 DECA Advocacy Campaign.
Cape Henlopen DECA Hits Jackpot with Game Show
The Cape Henlopen DECA Officers worked diligently for the past nine months to create a fundraising game show experience like “The Price is Right!” The fundraising expectations were far exceeded as they raised money for DECA ICDC.
Case Study of the Week: Ethical Awards in Travel and Tourism
Step into the role of the director of brand experience for Reservation.com, an online travel agency. The vice president wants you to analyze an ethical situation involving top partners and make a recommendation.
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Congratulations to the Top Teams in the 2024 MDA Disability is Diversity Challenge
DECA and MDA are pleased to announce the winners of this year’s Disability is Diversity Challenge. During this challenge, students created a focused presentation that highlighted the obstacles and experiences of navigating an educational environment with differing abilities.
Exploring Austin with Texas Collegiate DECA
One of the hardest parts of exploring a new city is deciding what to do and where to eat. We’ve got you covered! Our officers have put together a list of some local (and personal) favorites for you to try out.
Congratulations to the 2024 Knowledge Matters Digital Presentation Skills Challenge Winners
DECA and Knowledge Matters are excited to announce the winners of the 2024 Digital Presentation Skills Challenge.
