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DECA News

Introducing the 2026-27 DECA Executive Officer Team

Apr 28, 2026

Congratulations to the newly-elected 2026-27 DECA Executive Officer Team! The team is excited to represent DECA members around the globe as they begin work on their goals and objectives for the year ahead.

Compete

DECA Announces Competitive Event Topics and Updates for 2026-2027

Apr 28, 2026

Get a head start on the 2026-2027 competition season with DECA's updates, topics and resources for next year's competitive events program.

DECA News

2025-2026 IMPACT Program Winners Announced

Apr 28, 2026

The IMPACT Program has five categories for recognition: Advocacy, Community Outreach, Innovations, Membership and Partnership Outreach.

DECA News

DECA Honors Advisors for 40 Years of Service at 2026 ICDC

Apr 28, 2026

The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding service to the organization's mission. Thank you to these long-time advisors who have reached new milestones of service to DECA's members.

DECA News

U.S. Army Awarded Over $15 Million in Scholarships to DECA Members

Apr 28, 2026

Army ROTC has annually participated at the International Career Development Conference as an exhibitor, provided mentors, judged competitions, shared remarks on leadership and awarded millions in college scholarships.

Conferences

Congratulations to the 2026 DECA ICDC Competitive Event Champions

Apr 28, 2026

Congratulations to the 2026 DECA International Career Development Conference competitive event champions!

Conferences

Congratulations to the 2026 DECA ICDC Competitive Event Finalists

Apr 27, 2026

Congratulations to the competitive event finalists from DECA's 2026 International Career Development Conference in Atlanta, GA!

Case Study of the Week

Case Study of the Week: Designing A New Branded Hotel TV Channel

Apr 27, 2026

Step into the role of the director of marketing for Celebrate Hotels, a chain of boutique style hotels. The vice president of marketing wants you to redesign the Celebrate channel found on all televisions in guestrooms.

DECA News

DECA Honors Top 10 Chapters Worldwide for 2025-2026

Apr 25, 2026

The top 10 DECA chapters received recognition on stage during the Grand Opening Session of DECA's 2026 International Career Development Conference in Atlanta, GA, on Saturday, April 25.

DECA News

DECA Celebrates Four Milestone Years of Service with Valued Partners

Apr 25, 2026

This year at the International Career Development Conference in Atlanta, GA, DECA celebrated incredible milestones with four of our valued partners: MDA, The NRF Foundation, Vector Marketing and Spirit Box.

DECA News

DECA Members Break Decade-Long Record by Raising Over $200,000 for MDA

Apr 25, 2026

In honor of this incredible achievement, DECA recognized the top 25 fundraising DECA chapters and the top three fundraising DECA associations at the Grand Opening Session of the 2026 International Career Development Conference.

DECA News

Meet DECA's 2026-27 Executive Officer Candidates

Apr 25, 2026

Learn more about the candidates running for executive office who hope to serve as the leaders of DECA’s High School Division for the 2026-27 school year.

Case Study of the Week

Case Study of the Week: To Open or Not to Open... on Sundays

Sep 19, 2022

Step into the role of general manager at Johnson Family Elite, a local automobile dealership that sells both new and previously-owned Elite vehicles. The owner of the local dealership is considering a change to the days the business is open.

Case Study of the Week

Case Study of the Week: Strategies to Better Market Services to the Male Customer Base

Sep 12, 2022

Step into the role of a successful entrepreneur that introduced the product Boldly to the market. Boldly is a boxed hair dye kit that is sold online direct-to-consumers.

Chapter Strategy

Get the Edge with Membership: 5 Ways to Recruit Members for Your DECA Chapter

Sep 5, 2022

As the new school year begins, so does a new year for DECA, which means countless opportunities to recruit new members! Recruitment can be challenging, but it doesn’t have to be impossible! Here are a few ideas to Get the Edge with your membership.

Case Study of the Week

Case Study of the Week: Best Brand for Mixed-use Space

Sep 5, 2022

Step into the role of director of brand management guest relations for Weller International, a hospitality company that manages and franchises several brands of hotel properties. The senior vice president has asked you to determine which brands should be used in a new mixed-use project space.

Spotlights

An Innovative Way to Increase Member Engagement

Sep 2, 2022

Is your DECA chapter looking for a new and creative way to recruit members and increase member engagement? Learn how Cypress Bay DECA, the largest chapter in the world, uses "DECA Day" to retain current members and attract new ones!

Chapter Strategy

Selling Collegiate DECA: Tabling Talking Points

Aug 30, 2022

Are you ready to recruit new Collegiate DECA members at your next tabling event? Follow this guide to craft responses to commonly-asked questions.

Chapter Strategy

Collegiate DECA Tabling Tips for Your Campus Activities Fair

Aug 30, 2022

Tabling at events is a great way to recruit new members and share the amazing things that your Collegiate DECA chapter does with your campus community. Use these tips to boost your recruitment efforts to raise awareness of your chapter with prospective members.

Case Study of the Week

Case Study of the Week: Is It Truly STEM Approved?

Aug 29, 2022

Step into the role of the director of marketing and consumer affairs for Maple Company, a company that manufactures and markets toys for children aged 3 to 10 years old. The senior vice president has asked for your analysis and recommendation on indicating that a new toy is “STEM approved.”

Case Study of the Week

Case Study of the Week: Excessive Debt, Excessive Consequences?

Aug 22, 2022

Step into the role of a credit counselor. A client is seeking advice on personal finances. The client, after paying monthly needed household bills, has $500.00 remaining for payment on credit cards and for miscellaneous expenses.

Case Study of the Week

Case Study of the Week: Designing a Promotional Calendar for Back-to-School

Aug 15, 2022

Step into the role of a store manager of Cloth & Denim, a regional chain of clothing stores specializing in youth sizes newborn to 16. The district manager has asked you to plan a promotional calendar for the back-to-school season.

Chapter Strategy

Watch Now: DECA's 2022-2023 Membership Video

Aug 5, 2022

Get ready for a new year with DECA! The start of the school year means it's time for fun events, creative campaigns and a new membership video!

Chapter Strategy

4 Team Bonding Activities to Do with Your Team This Summer

Jul 20, 2022

Are you looking to build stronger connections with your friends, officers or members? Here are four unique ideas to Get the Edge with your team over the summer!

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DECA News

DECA Announces the 2026-2027 Membership Theme: Next Big Thing

Mar 23, 2026

Every breakthrough, innovation and movement starts with someone bold enough to pursue it. This year, DECA challenges its members to look beyond what exists today and focus on what’s possible tomorrow.

Chapter Strategy

From Members to Mentors: Finding Your Chapter’s Next Leaders

Mar 20, 2026

Although the competition season is coming to a close, leadership continues to grow. Here are a few tips to find the right fit for the upcoming chapter leadership team.

College Success

Combatting Senioritis from a Senior With No School

Mar 20, 2026

Senioritis is the feeling of complete mental exhaustion and disinterest that hits seniors in the final stretch of high school. Here are a few ways you can help combat senioritis, from a senior with no school.

Chapter Strategy

The Ultimate DECA Video Series: School-Based Enterprises

Mar 20, 2026

From understanding what qualifies as an SBE to exploring how they operate as real businesses within your school, we walk through what makes these enterprises so impactful and how you can earn certification.

Chapter Strategy

The Ultimate DECA Video Series: Chapter Campaigns

Mar 20, 2026

From understanding what each campaign focuses on to learning how to plan, promote and execute them effectively, we walk through how these initiatives can elevate your chapter’s engagement and visibility.

Conferences

Lessons from My First NY DECA State Career Conference

Mar 19, 2026

Every DECA competition is an unforgettable experience. In this article, discover the three biggest lessons that Samyuktha learned at their first time at the NY DECA State Career Conference.

College Success

Navigating College Decision Results: Next Steps For Seniors

Mar 19, 2026

From exciting senior events to college decisions, there’s a lot to keep track of in the last few months of a senior’s high school career. For those navigating the college decision period, there are a few key points to remember before graduation.

Compete

Feedback: The Ultimate Competitive Advantage

Mar 19, 2026

In DECA, feedback isn’t just commentary on a performance; it’s a foundation for improvement. The competitors who learn to analyze and apply feedback gain a long-term competitive advantage.

Career Insights

March Madness and Marketing: Why the Tournament is a Masterclass in Engagement

Mar 18, 2026

From viral social media moments to billion-dollar sponsorship deals, the March Madness tournament offers DECA students a masterclass in real-time marketing, emotional storytelling and capitalizing on cultural moments.

Spotlights

From DECA to National Brand: Abigail Goddard’s Journey

Mar 18, 2026

‍Meet Abigail, a DECA member who turned challenges into business opportunities. Through DECA, she learned how to take ideas sparked by real-life problems and shape them into ventures.

DECA News

Congratulations to the 2025-26 Invest Real World Ready Challenge Winners

Mar 16, 2026

DECA Inc. and Invest are excited to announce the winners of the 2025-26 Real World Ready Challenge.

Career Insights

5 Takeaways from the IBM "Teaching AI With Confidence" Webinar

Mar 16, 2026

DECA and IBM team members recently sat down for a free webinar on practical ways to connect classroom learning to real careers and help students use AI thoughtfully, responsibly and creatively.