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Chapter Strategy

Watch Now: DECA's 2021-2022 Membership Video

Aug 3, 2021

The success you achieve in DECA is the initial boost that will launch you into the real world and give you a competitive advantage, starting day one.

Chapter Strategy

How to Maximize Your Chapter’s Recruitment

Jul 29, 2021

With the 2021-22 academic year fast approaching, recruiting new members for your local DECA chapter is almost certainly at or near the top of every leadership team’s agenda. Since last year was so hard on chapters, this year is the perfect opportunity for you to bounce back. Follow these tips to maximize your chapter's recruitment.

Career Insights

15 Steps to Build Your Brand on LinkedIn

Jul 28, 2021

Not yet on LinkedIn? You should be! Follow these steps to create the perfect, attention-grabbing profile.

Career Insights

Marketing, Communications, PR and Advertising: What's the Difference?

Jul 26, 2021

The terms marketing, communications, public relations and advertising are commonly confused. So, how are they similar and how are they different?

Leadership

3 Leadership Activities to Jump-start Your New Team

Jul 23, 2021

An important part of team building is supporting your teammates and learning their individual leadership styles. Check out these three ideas to help your new team hit the ground running!

Chapter Strategy

Building an Innovative Community

Jul 16, 2021

Joining Collegiate DECA is a rewarding experience. From working in the community and leading critical aspects of the organization, to achieving competitive success and expanding your network, there is something for every level of the college experience.

Career Insights

How to Dominate with Color Psychology in Marketing

Jul 6, 2021

Color psychology is the study of how colors affect perceptions and behaviors in marketing and branding. If you have never heard of color psychology and how to best utilize it in marketing, read on!

College Success

Plan Your Next College Visit

Jul 1, 2021

As the world begins to return to normalcy, colleges are inviting you back onto campus for visits and tours! Check out this quick guide to make the best of your college visits!

DECA News

School-based Enterprise Individual Certifications 2020-2021

Jun 30, 2021

Congratulations to the members who have earned individual certification through DECA's School-based Enterprise (SBE) Individual Certification Exam!

Career Insights

First Impressions in 7 Seconds

Jun 23, 2021

People often have a precise judgment of you in the first seven seconds after meeting you. Whether it's meeting a new classmate, a job interview or even interacting with your competitive event judge, find out how to make the most of your seven seconds!

College Success

3 Reasons to Continue Your DECA Journey in College

Jun 15, 2021

The high school Class of 2021 had their DECA careers capped with virtual competition and virtual ceremonies. Thankfully, their DECA journeys don’t have to end there. Collegiate DECA allows graduates to continue their careers.

Career Insights

How to Maximize Your Summer Job or Internship Experience

Jun 10, 2021

From bagging groceries to working with your dream company, many students choose to use their free time during the summer to get a job. Using these tips, you’ll be able to maximize the experience you receive from holding such a position.

Conferences

Enhance Your Collegiate DECA ICDC Experience with the Thunder Over Louisville

Aug 22, 2025

Since 1988, Thunder Over Louisville has served as the official opening session for the Kentucky Derby season, and we are so excited to incorporate it into this year’s #CDECAICDC experience.

Chapter Strategy

4 Strategies to Elevate Your DECA Association or Chapter Brand

Aug 20, 2025

A strong brand not only attracts new members but also energizes current ones, engages partners, and positions your chapter or association as a leader in preparing emerging leaders and entrepreneurs.

Spotlights

From Small Chapter to Big Impact

Aug 19, 2025

Learn how to grow your small chapter while building strong connections, creating meaningful opportunities and turning your size into your greatest advantage!

Spotlights

How to Host the Ultimate First DECA Meeting: Engage, Excite, Enroll

Aug 18, 2025

Your first DECA meeting sets the tone for the year. Start with energy, make leadership personal and get everyone moving. When members feel connected and excited from day one, they'll want to stick around.

Chapter Strategy

Go The Extra with the Collegiate DECA Membership Recruitment Toolkit

Aug 18, 2025

Ready to Go The Extra this recruitment season? We've got you covered with DECA’s Membership Recruitment Toolkit, packed with resources to help your chapter succeed this back-to-school season!

Case Study of the Week

Case Study of the Week: College is Expensive!

Aug 18, 2025

Step into the role of a financial advisor meeting with a new client. The client wants you to explain financial responsibilities that should be of concern at this stage in life.

Partners

DECA AT&T Project 2024-2025: Impactful Mentorship Opportunities

Aug 13, 2025

Through a decade-long collaboration with AT&T, the DECA AT&T Project continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.

Chapter Strategy

Go The Extra with the Collegiate DECA Leadership Passport Program

Aug 13, 2025

Go the Extra and stand out through the Leadership Passport Program! The Leadership Passport Program encourages members to plan activities and participate in events that enhance the member experience.

Case Study of the Week

Case Study of the Week: Investing in Smart Carts

Aug 11, 2025

Step into the role of the general manager for Valley Grocery, a large grocery store. The owner of the store wants you to analyze the possible economic benefits and risks of investing in new smart shopping carts.

Spotlights

Extra, Extra! Write All About Your DECA Experience

Aug 7, 2025

Whether it’s tips and tricks from your first competition experience or an impressive membership recruitment campaign, your DECA experience is worth sharing! Not sure where to start? Discover why you should submit, what to submit and how to submit your DECA story in this article.

Spotlights

Behind the Booth: How to Run an Impactful DECA Recruitment Table

Aug 7, 2025

Your DECA recruitment booth is your chapter's initial impression. Learn how to develop a captivating booth, tell your story authentically and turn interest into enrollment. This guide contains the essentials of what exactly works to get prospects to pause, listen and sign up.

DECA News

Download the 2025-2026 Collegiate DECA Guide

Aug 5, 2025

The Collegiate DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, learn about virtual challenges and access competitive event guidelines.

Most Recent Articles

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College Success

High School vs. College Intro Business Classes

Dec 20, 2022

Are you looking to further your education in business? Here are my takeaways as a current student at an AACSB-accredited university that took three years of business courses in high school.

DECA News

Congratulations to DECA's 2022-2023 Chapter Campaign Winners

Dec 20, 2022

Congratulations to the chapters who got the edge this year by participating in DECA’s membership and chapter campaigns!

Case Study of the Week

Case Study of the Week: Recruiting Teens for Summer Jobs

Dec 19, 2022

Step into the role of human resources manager for Boardwalk Eats, a restaurant chain with 15 locations, all on popular coastlines. The owner of the chain has asked you for advice on how to best market employment opportunities to teenagers.

Career Insights

10 Business, Marketing and Hospitality Trends to Watch in 2023

Dec 15, 2022

Are you looking to get the edge in your next DECA role-play? Brush up on the top business, marketing and hospitality trends that companies will be watching in 2023.

Spotlights

Workshops for the Leaders of Tomorrow

Dec 15, 2022

Want to learn how your DECA Chapter can prepare your members for their future careers by expanding upon their personal and professional skills? Read about Cypress Bay High School’s Career Development Project and how they prepare emerging leaders at the bay!

Chapter Strategy

Five Ways to Survive Mid-Term Season

Dec 14, 2022

When mid-term exams are mixed with the mid-year slump, it tends to create problems regarding productivity and motivation, while also experiencing burnout. Here are five easy ways to help you survive the mid-term season!

Leadership

Be Consistent with Core Values

Dec 12, 2022

The "Be Consistent with Core Values" episode features Steve Holmes, the Non-Executive Chairman of Wyndham Worldwide & Wyndham Destinations.

Case Study of the Week

Case Study of the Week: Declaring Dividends

Dec 12, 2022

Step into the role of the controller of a publicly traded company called, Textron, Inc. The vice president of finance will be presenting information to the board of directors and needs your input.

Spotlights

SCCC DECA Attends the New York Experience Conference

Dec 9, 2022

Students from SCCC DECA attended DECA's New York Experience for a once-in-a-lifetime trip to New York City. The trip was full of exciting learning experiences about different aspects of marketing, business, entrepreneurship, hospitality, and finance.

Spotlights

POB DECA Is Stronger Together

Dec 8, 2022

One amazing aspect of DECA is supporting  causes that positively impact the community and change the course of people's lives. Throughout the month of October POB DECA partnered with Stacy's Warriors, a local breast cancer charity, to raise over $9,000.

DECA News

DECA’s Workforce Development Summit: Industry Trends

Dec 6, 2022

College and career partners discuss the current and future industry forecasts as well as trends that are changing the landscape.

DECA News

DECA’s Workforce Development Summit: College + Career Readiness

Dec 6, 2022

College and career partners discuss how we can master the DECA member experience by aligning with workforce needs, delivering real industry experience and developing skills necessary for college and career success.