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How To Sell Yourself
The marketing process often revolves around how to sell a good or service most effectively. But have you ever attempted to apply these tactics to yourself? Keep reading to discover what it means to build your personal brand - and how to sell it to anyone.

Senioritis Smackdown
As our DECA seniors’ final months of high school approach, a severe case of senioritis is in the air. But fear not, seniors, here are some helpful strategies to beat senioritis and come out on top!

Unwrapping the Power of Packaging: How Packaging Makes or Breaks Branding
Ever wonder how packaging impacts the way products are marketed? Read this article to dive into the world of packaging and uncover Its impact on your shopping journey!

Leadership Illuminated: Must-Read Books for DECA Members
DECA members can experience the difference in their leadership journey by immersing themselves in these insightful books. As the pages turn, the wisdom gained from these books can guide DECA members on their path to becoming exceptional leaders.

Announcing the 2024 NAA Auction Marketing Campaign Challenge Winners
DECA Inc. and the National Auctioneers Association (NAA) are excited to announce the winners of the 2024 Auction Marketing Campaign Challenge.

Case Study of the Week: The Needs for Starting a New Business
Step into the role of an entrepreneur excited about a new venture idea. A small business advisor has listened to your initial ideas and has requested additional information about your venture idea, The Tool School.

Announcing the 2024 NPCF Social Impact Leader of Tomorrow Challenge Winners
DECA Inc. and the National Pediatric Cancer Foundation (NPCF) are excited to announce the winners of the 2024 Social Impact Leader of Tomorrow Challenge.

Announcing the 2023-2024 Virtual Business Challenge Round 2 ICDC Qualifiers
DECA congratulates finalist teams in the second round of the 2023-2024 Virtual Business Challenge (VBC) advancing to final competition during DECA's International Career Development Conference.

Case Study of the Week: To Rent or To Buy
Step into the role of a real estate agent. A client is having a difficult time deciding whether to rent or buy a home and has asked for your input.

Raising Voices for DECA: Legislative Advocacy
Washington DECA state officers kicked off CTE month with our annual Legislative Advocacy Day. We visited Washington’s state capitol in Olympia to advocate for DECA alongside state officers from seven other CTSOs.

Spread the Love with DECA Valentines
To let your #DECAbestie or #DECAcrush know how much they mean to you, DECA has created valentines for you to share with your friends on February 14.

Announcing the Winners of the 2024 Unreal Campaign Challenge
DECA Inc., Amazon and the International Trademark Association (INTA) are excited to announce the 2024 Unreal Campaign Challenge winners.

Shop DECA FAQs & Answers
How do I get a new blazer patch? Can I exchange or return a blazer? What is DECA+? The Shop DECA team is here to help answer some of your most frequently asked questions about Shop DECA products and processes.

DECA and the NRF Foundation Celebrate 30 Years of Partnership
For three decades, DECA Inc. and the NRF Foundation have shared a powerful vision: preparing the next generation of leaders for success in retail and beyond. This year, we proudly celebrate 30 years of collaboration, innovation and student impact.

From the Soccer Field to the DECA Stage: Starting the Kingwood High School Chapter
From chasing Division 1 dreams on the soccer field to building one of Texas's fastest-growing DECA chapters, I discovered that true leadership is about more than wins. It's about finding your voice, creating community and inspiring others to rise.

Building and Leading a Strong Officer Team
Building a strong DECA officer team takes effort, but it can make all the difference in a chapter's success. Explore the values that build a strong chapter officer team!

Stepping Into DECA: Lessons From My First Year
Are you a student who's new to DECA? If so, here's my advice from someone who was once in your shoes.

Racing into the School Year: East Paulding DECA's Membership Recruitment Campaign and Tactics
At East Paulding DECA, we were pleasantly challenged when the national DECA "Go the Extra" theme was released. After much thought and discussion, we happily chose a thrilling race car theme for our school's campaign.

Mastering Money: Why Finance Events Are Essential for DECA Members
Finance events help DECA members build real-world money management and consulting skills. From budgeting and investments to teamwork and client communication, this cluster prepares students for success both in and out of the competition setting.

Watch the #CDECAICDC 2026 Promo Video
Go The Extra at the biggest event of the year – The Collegiate DECA International Career Development Conference hosted in Louisville, KY on April 18-21, 2026.

Case Study of the Week: Hobbies for Veterinarian Office Employees
Step into the role of the human resources manager at Riverside Pet Clinic, a veterinarian office with 55 employees. The owner wants you to determine how to encourage all employees to participate in a hobby.

This Is Where It Starts: 2025 Chapter Meetings
The DECA year kicks off with energy, connection and endless opportunities ahead. This list outlines key meeting types to help chapters create meaningful, engaging and well-rounded experiences for members throughout the year.

Why You Should Attend the Engage Conference
Collegiate DECA Engage is where you make it happen, whether exploring career paths, expanding your network or sharpening your leadership abilities.

Keeping Up Virtually: Joining Collegiate DECA Virtual Calls
Do you miss meeting other members between conferences? Well, look no further than joining our Virtual Calls throughout the year! Collegiate DECA hosts a variety of calls throughout the year that allow you to stay up-to-date, meet fellow members and have fun.
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Interview With an IT CEO
Sagar Pelaprolu has spent the last two decades here as an entrepreneur. He has launched several successful businesses, from manufacturing to IT, with his latest endeavor being Sage IT. In this interview, I talked with Sagar to learn more about his career journey, tips for success and future goals.

Excelling in Collegiate DECA Role-plays
In Collegiate DECA, mastering role plays is crucial for success in the business world. Whether you're a seasoned participant or new to DECA, these practical tips will help elevate your role-playing skills.

Collegiate DECA: What to Look Forward to in 2024
With the new year kicking off, there are so many amazing opportunities that you can take advantage of to Experience the Difference in 2024.

DECA Dreamin’ and Academic Gleamin’
Whether you're a seasoned student or a wide-eyed freshman, here's a comprehensive guide to help you kick off the next semester confidently, focusing on academic excellence, DECA success and self-care.

Case Study of the Week: The Economics of Baby Diapers
Step into the role of the general manager at a local Care More drugstore. The district manager wants you to decide how to price a private label product and explain reasons for the pricing decision.

Appreciating the Unsung Heroes of DECA
Your chapter advisors have fostered your love and success thus far in DECA, and their efforts may often go unnoticed, so here are some ideas to appreciate all they do for you!

On the Horizon: Gauging Your Fit for DECA Executive Office
Are you looking for a way to grow in leadership and serve thousands of members? Do you have a passion for spreading the benefits of DECA? If this sounds like you, keep reading to find out if an Executive Officer position is the right fit for you.

Preparing DECA's Next Generation
As we celebrate the involvement of the next DECA generation, let's take a closer look at the unique opportunities and considerations we can provide for our future emerging leaders.

Your Blueprint for Mastering Chapter Collaboration
Ever thought about working with other chapters to plan events and expand your leadership? Boost your leadership and plan exciting collaborative chapter events with these five steps.

Exploring the Benefits of DECA’s Leadership Styles
DECA leadership styles are important for personal and professional development as they provide a framework for self-understanding, team collaboration, adaptability, effective communication and career planning.

Powering Up for The New Year
Acquiring power skills can alter the trajectory of your high school years and your subsequent collegiate experience and professional life. Prepare to enter your ‘power’ era—by honing the skills to get there.

Community Involvement During the Holiday Season
One of the best things to do during the holiday season is to help others in your community. See how Edmond North DECA organizes a school-wide project that helps families during the holiday season every year.