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Traits of Successful Entrepreneurs
Successful entrepreneurs are self-aware individuals who cultivate these traits, allowing them to navigate the challenges and uncertainties of the entrepreneurial journey with resilience and determination.

Using Generative AI to Power Student Entrepreneurship
This article provides an overview of how Generative AI technologies like ChatGPT can be leveraged by student entrepreneurs while offering a balanced guide for navigating the entrepreneurial landscape with AI.

Case Study of the Week: Increasing Sales by Adding New Services
Step into the role of the general manager at Madison Foods, a local grocery store in a city with 50,000 people. The owner of the store wants you to determine a new service to offer that will lead to increased sales.

From DECA Advisor to Chick-fil-A Owner-Operator
Vince Merrell found ways to encourage youth throughout his career as a DECA advisor and a Chick-fil-A Owner-Operator in Las Vegas, Nevada. In this article, discover how Merrell's path to Chick-fil-A was surprising and unexpected.

Case Study of the Week: Creating an Employee Volunteer Program
Step into the role of the director of human resources for Platter Group, a large global media, marketing and corporate communications company. The president of Platter Group has asked you to create an employee volunteer program.

Giving Back to DECA
I recently had the privilege of attending the MO DECA Fall Leadership Conference. This experience was particularly special as it allowed me to impart valuable knowledge in various domains critical for their future success.

Cracking the Code on Black Friday Marketing Strategies
One of the biggest holiday sales is coming up, but what makes it such a big event and even an American tradition? The key is all in how it’s marketed. Explore some of the top marketing strategies for Black Friday and explore how you can apply them to your brand.

Entrepreneurship Advice From DECA Members
Entrepreneurship is a lifelong goal for some people, and DECA members work to tackle that and make their dreams a reality. Look at what some members are doing to reach their goals!

Maximize Your Black Friday Shopping Experience
Black Friday has come a long way since its early days. What started as a one-day event has now become a week-long shopping extravaganza and the growth of e-commerce has revolutionized Black Friday shopping.

Workplace Skills for Success
Unlock your path to success in the dynamic job market by discovering 7 emerging workplace skills you need to stay ahead of the competition. This article guides you to becoming the ideal candidate in a rapidly evolving professional landscape.

Chapter Campaigns: Ideas for Involvement
Are you and your chapter looking at ways to develop your program of leadership and gain recognition during the best month of the year, DECA Month? Check out this article to learn about all five of DECA’s Chapter Campaigns and ideas for submission.

Represent the DECA Blue: What Does Your Blazer Mean to You?
DECA Blazers don't just represent us during events; they collect our stories and are a big part of our DECA experience. Find out how much they mean to our members by hearing their stories in this article!

DECA AT&T Project 2024-2025: Impactful Mentorship Opportunities
Through a decade-long collaboration with AT&T, the DECA AT&T Project continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.

Go The Extra with the Collegiate DECA Leadership Passport Program
Go the Extra and stand out through the Leadership Passport Program! The Leadership Passport Program encourages members to plan activities and participate in events that enhance the member experience.

Case Study of the Week: Investing in Smart Carts
Step into the role of the general manager for Valley Grocery, a large grocery store. The owner of the store wants you to analyze the possible economic benefits and risks of investing in new smart shopping carts.

Extra, Extra! Write All About Your DECA Experience
Whether it’s tips and tricks from your first competition experience or an impressive membership recruitment campaign, your DECA experience is worth sharing! Not sure where to start? Discover why you should submit, what to submit and how to submit your DECA story in this article.

Behind the Booth: How to Run an Impactful DECA Recruitment Table
Your DECA recruitment booth is your chapter's initial impression. Learn how to develop a captivating booth, tell your story authentically and turn interest into enrollment. This guide contains the essentials of what exactly works to get prospects to pause, listen and sign up.

Download the 2025-2026 Collegiate DECA Guide
The Collegiate DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, learn about virtual challenges and access competitive event guidelines.

Case Study of the Week: Can Posh be Swag?
Step into the role of the owner of Posh, a luxury portable charger for mobile phones. The director of sales wants you to choose a new sales channel that will increase sales but not damage the brand image.

Prepping for a Record Year: Building Your Chapter’s Calendar with Purpose
If you want to lead your chapter to a record year, you need a calendar that covers competitions, community service, social events and everything in between. Here's how to build one that works.

Go The Extra: The Collegiate DECA Program of Leadership
Your Collegiate DECA Executive Officer team is excited to announce our 2025-2026 Program of Leadership. Focus areas for the Collegiate division include member engagement, member recruitment and leadership development.

Choosing Your Major: What Every College Freshman Should Know
Your major doesn’t define your future—but it can help guide it. Take your time, use your resources and lean on communities like DECA for insight and inspiration.

Tips and Tricks for Collegiate DECA Member Recruitment
We’re so close to courses starting back up! That means it’s the perfect time to get ready to recruit new members who will join your DECA chapter on campus. Get ready to find some of the best students on campus to join.

Tips on Navigating an Internship
An internship offers valuable lessons that apply to nearly any industry. Whether you’re in tech, marketing or nuclear science, here are a few key takeaways to help you get the most out of the experience.
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Exploring Austin with Texas Collegiate DECA
One of the hardest parts of exploring a new city is deciding what to do and where to eat. We’ve got you covered! Our officers have put together a list of some local (and personal) favorites for you to try out.

Congratulations to the 2024 Knowledge Matters Digital Presentation Skills Challenge Winners
DECA and Knowledge Matters are excited to announce the winners of the 2024 Digital Presentation Skills Challenge.

Congratulations to the 2023-2024 Leadership Passport Recipients
Congratulations to the 2023-2024 Collegiate DECA Leadership Passport Program recipients! The Collegiate DECA Leadership Passport Program encourages associations, chapters and individual members to plan activities and participate in events that enhance the experiences of members.

Case Study of the Week: Security and Information Privacy in Healthcare
Step into the role of an employee at Graham Healthcare, a healthcare and insurance company. A co-worker has asked to explain why security and information privacy are important in operations.

Experience the Difference with Fundraising this Spring Semester
Explore several ways to maximize funding during the spring semester. Prepare for conference season and the last few events of the semester with the following spring fundraising ideas!

Voting Delegate: Your Voice Matters
As a member of Collegiate DECA, you have the unique opportunity to influence the direction and decisions of DECA through your role as a voting delegate. In this article, we will talk about the importance of this position and how you can maximize your impact within DECA.

Collegiate DECA ICDC: Going for Glass
With exciting memories to make and Collegiate DECA ICDC right around the corner, here are some tips from members on how to guarantee the DECA Glass and make the most out of your time in Austin.

Navigating the Excitement of CDECA ICDC
Mark your calendars, gather your team and get ready to make memories that will last a lifetime at Collegiate DECA's International Career Development Conference in Austin, Texas. See you there!

Celebrating Women's History Month
Happy Women's History Month! Read here to learn about the Women in Business who inspire your 2023-2024 High School Executive Officer team.

What Can I Do with DECA Since I’m Not Going to ICDC?
In the spring, there are two sets of DECA students: one preparing for the last leg of the competition and the other preparing to start their new DECA season, but we need guidance on how. If you are the latter, keep reading to learn how to maximize your time for DECA.

How To Sell Yourself
The marketing process often revolves around how to sell a good or service most effectively. But have you ever attempted to apply these tactics to yourself? Keep reading to discover what it means to build your personal brand - and how to sell it to anyone.

Senioritis Smackdown
As our DECA seniors’ final months of high school approach, a severe case of senioritis is in the air. But fear not, seniors, here are some helpful strategies to beat senioritis and come out on top!