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Cookies, Cocoa & Cluster Exams: 4 Tips to Prepare for Exams this Winter Break

Dec 29, 2025

Winter Break is a great opportunity to prepare for upcoming DECA district and state competitions. Here are four tips to help you thrive in cluster exams!

Case Study of the Week

Case Study of the Week: Loyalty Brand vs Trendy Brand in Security

Dec 29, 2025

Step into the role of the sales manager of Sound Security, a business that provides small business and home security service on a contract basis. The regional manager wants you to prepare selling points for the sales team that will keep customers from switching to a competitor.

Case Study of the Week

Case Study of the Week: Winning With An Unintentional Celebrity Endorsement

Dec 22, 2025

Step into the role of the owner of Sporty Looks, a shop that sells elevated athletic apparel. Your business partner wants you to develop a marketing plan that will engage new customers.

DECA News

Congratulations to the 2025-26 IE University NextGen Innovators Challenge Winners

Dec 19, 2025

IE University and DECA are thrilled to announce the winners of the NextGen Innovators Challenge!

DECA News

Announcing DECA's 2025-26 Chapter Campaign Winners

Dec 19, 2025

This year, an impressive number of chapters completed their campaign goals. Congratulations to all the chapters that participated in DECA’s Chapter Campaigns!

DECA News

Congratulations to the 2025 Stukent Social Media Marketing Challenge Winners

Dec 18, 2025

Almost 1,400 individuals participated in this year's Stukent Social Media Marketing Challenge. Students learned about audience targeting, content scheduling and promotion to drive product sales.

Leadership

Why Human Connection Still Matters in a Digital Business World

Dec 18, 2025

In a world that is constantly evolving, the ability to connect with others will always remain a competitive advantage. Understanding the value of relationships is just as important as mastering technical skills.

DECA News

Add DECA to Your Winter Break

Dec 16, 2025

Winter break offers the perfect opportunity to relax, recharge and reset for the second part of the year, but you don't have to take a break from DECA! Here’s a list of useful tips to keep you engaged and overcome any winter break boredom.

Case Study of the Week

Case Study of the Week: Fake Reviews vs Paid Influencers

Dec 15, 2025

Step into the role of an ethical consultant hired by the chief operations officer at Watcher, a premium television network that is available as an added channel on cable and satellite providers or as a streaming video on demand service.

Chapter Strategy

5 Secrets to Social Media with John Champe DECA

Dec 11, 2025

John Champe DECA’s social media presence is skyrocketing, with Instagram engagement up over 1200%. Here’s how consistent, high-quality, student-focused content keeps our rapidly growing chapter connected and thriving.

DECA News

The 2026-27 High School Division Executive Officer Candidate Guide is Now Available

Dec 9, 2025

Do you have what it takes to serve as a DECA Executive Officer? Download this year's High School Division Executive Officer Candidate Guide.

Chapter Strategy

Advisor Best Practice Spotlight of the Week: Olivia Fluharty

Dec 9, 2025

West Brunswick High School DECA advisor Olivia Fluharty blended student involvement, community engagement and brand partnership through their successful DECA x Chick-fil-A Bingo Night.

Case Study of the Week

Case Study of the Week: Luggage For Rent

Sep 8, 2025

Step into the role of an entrepreneur looking to develop a new project. A friend has an idea for a new business but needs help developing it into a feasible venture.

Chapter Strategy

Shop DECA FAQs & Answers

Sep 5, 2025

How do I get a new blazer patch? Can I exchange or return a blazer? What is DECA+? The Shop DECA team is here to help answer some of your most frequently asked questions about Shop DECA products and processes.

DECA News

DECA and the NRF Foundation Celebrate 30 Years of Partnership

Sep 4, 2025

For three decades, DECA Inc. and the NRF Foundation have shared a powerful vision: preparing the next generation of leaders for success in retail and beyond. This year, we proudly celebrate 30 years of collaboration, innovation and student impact.

Spotlights

From the Soccer Field to the DECA Stage: Starting the Kingwood High School Chapter

Sep 3, 2025

From chasing Division 1 dreams on the soccer field to building one of Texas's fastest-growing DECA chapters, I discovered that true leadership is about more than wins. It's about finding your voice, creating community and inspiring others to rise.

Chapter Strategy

Building and Leading a Strong Officer Team

Sep 3, 2025

Building a strong DECA officer team takes effort, but it can make all the difference in a chapter's success. Explore the values that build a strong chapter officer team!

Spotlights

Stepping Into DECA: Lessons From My First Year

Sep 3, 2025

Are you a student who's new to DECA? If so, here's my advice from someone who was once in your shoes.

Chapter Strategy

Racing into the School Year: East Paulding DECA's Membership Recruitment Campaign and Tactics

Sep 3, 2025

At East Paulding DECA, we were pleasantly challenged when the national DECA "Go the Extra" theme was released. After much thought and discussion, we happily chose a thrilling race car theme for our school's campaign.

Compete

Mastering Money: Why Finance Events Are Essential for DECA Members

Sep 2, 2025

Finance events help DECA members build real-world money management and consulting skills. From budgeting and investments to teamwork and client communication, this cluster prepares students for success both in and out of the competition setting.

Conferences

Watch the #CDECAICDC 2026 Promo Video

Sep 2, 2025

Go The Extra at the biggest event of the year – The Collegiate DECA International Career Development Conference hosted in Louisville, KY on April 18-21, 2026.

Case Study of the Week

Case Study of the Week: Hobbies for Veterinarian Office Employees

Sep 1, 2025

Step into the role of the human resources manager at Riverside Pet Clinic, a veterinarian office with 55 employees. The owner wants you to determine how to encourage all employees to participate in a hobby.

Chapter Strategy

This Is Where It Starts: 2025 Chapter Meetings

Sep 1, 2025

The DECA year kicks off with energy, connection and endless opportunities ahead. This list outlines key meeting types to help chapters create meaningful, engaging and well-rounded experiences for members throughout the year.

Conferences

Why You Should Attend the Engage Conference

Sep 1, 2025

Collegiate DECA Engage is where you make it happen, whether exploring career paths, expanding your network or sharpening your leadership abilities.

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Chapter Strategy

From Small Chapter to Big Impact

Aug 19, 2025

Learn how to grow your small chapter while building strong connections, creating meaningful opportunities and turning your size into your greatest advantage!

Chapter Strategy

How to Host the Ultimate First DECA Meeting: Engage, Excite, Enroll

Aug 18, 2025

Your first DECA meeting sets the tone for the year. Start with energy, make leadership personal and get everyone moving. When members feel connected and excited from day one, they'll want to stick around.

Chapter Strategy

Go The Extra with the Collegiate DECA Membership Recruitment Toolkit

Aug 18, 2025

Ready to Go The Extra this recruitment season? We've got you covered with DECA’s Membership Recruitment Toolkit, packed with resources to help your chapter succeed this back-to-school season!

Chapter Strategy

Go The Extra with DECA's Membership Recruitment Toolkit

Aug 18, 2025

Ready to Go The Extra this recruitment season? We've got you covered with DECA’s Membership Recruitment Toolkit, packed with resources to help your chapter succeed this back-to-school season!

Case Study of the Week

Case Study of the Week: College is Expensive!

Aug 18, 2025

Step into the role of a financial advisor meeting with a new client. The client wants you to explain financial responsibilities that should be of concern at this stage in life.

Partners

DECA AT&T Project 2024-2025: Impactful Mentorship Opportunities

Aug 13, 2025

Through a decade-long collaboration with AT&T, the DECA AT&T Project continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.

Chapter Strategy

Go The Extra with the Collegiate DECA Leadership Passport Program

Aug 13, 2025

Go the Extra and stand out through the Leadership Passport Program! The Leadership Passport Program encourages members to plan activities and participate in events that enhance the member experience.

Chapter Strategy

Advisor Best Practice Spotlight of the Week: Zach Lisella

Aug 12, 2025

Zach Lisella of Northern Highlands Regional High School in New Jersey is our first DECA Advisor Spotlight of the Week! Check out Mr. Lisella's innovative competition preparation methods for helping his members get on stage and win big.

Chapter Strategy

DECA Advisors - Show Us How You’re Going the Extra!

Aug 12, 2025

We want to see how your chapter is setting up for success this year using the Go The Extra theme and the competitive events resources from your back-to-school box.

Case Study of the Week

Case Study of the Week: Investing in Smart Carts

Aug 11, 2025

Step into the role of the general manager for Valley Grocery, a large grocery store. The owner of the store wants you to analyze the possible economic benefits and risks of investing in new smart shopping carts.

Spotlights

Extra, Extra! Write All About Your DECA Experience

Aug 7, 2025

Whether it’s tips and tricks from your first competition experience or an impressive membership recruitment campaign, your DECA experience is worth sharing! Discover why you should submit, what to submit and how to submit your DECA story in this article.

Chapter Strategy

Behind the Booth: How to Run an Impactful DECA Recruitment Table

Aug 7, 2025

Your DECA recruitment booth is your chapter's initial impression. Learn how to develop a captivating booth, tell your story authentically and turn interest into enrollment. This guide contains the essentials of what exactly works to get prospects to pause, listen and sign up.