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From National Pancake Day to Sleep Awareness Week: Unlock the Power of Social Media Holidays
These holidays aren’t just for fun—they’re powerful tools for brands to connect with audiences in authentic, engaging ways. Tapping into these trends allows businesses to join broader conversations, boost visibility, and showcase personality.

From Umm to Aha! Tools That Help You Speak Clearly and Confidently
Let’s face it, speaking in public can be scary. Even professionals still feel nervous at times! The real question is, what tools are available to help turn those nerves into power? Learn more in this article.

The Business of Basketball: NBA Lessons for DECA Leaders
With a global reach and billions in revenue, the NBA is a business powerhouse. For people involved in DECA, there’s real value in understanding how the world of the NBA and basketball highly connects to the world of business.

Pumpkin Spice, Pumpkin Price: How Fall Flavors Fuel the Economy
Pumpkin spice is a cultural phenomenon generating millions. For DECA members, it’s a reminder that creativity, consumer psychology and timing can turn a small idea into a spice-tacular business case.

How to Prepare for District Competitions Like a Pro
Districts are your first chance to showcase your skills, gain feedback and set the tone for the rest of the competitive season. Check out these tips to help you get ready to shine.

How Can You #ThankAPrincipal This Month?
October is National Principals Month, and we want to express our heartfelt gratitude to the amazing principals who lead our schools. Check out ideas and resources you can use to #ThankAPrincipal this month.

Lights, Leadership and Lifelong Memories: What to Expect at The Ultimate DECA Power Trip
Whether you’re looking to sharpen your competitive edge, grow as a leader or connect with members nationwide, Power Trip has something for everyone. Let’s dive into what this conference has to offer!

Fall-ing into Fundraising: Ideas to Raise Money for Your DECA Chapter this Fall
By tapping into the energy of autumn, you can raise funds while building community spirit and strengthening your chapter! Here are five ideas to get you started.

Power Up Your Chapter: A Guide to DECA’s Chapter Campaigns
From connecting with the community to rallying school spirit, chapter campaigns are one of the most powerful ways DECA members can make an impact. DECA offers five campaigns, so let’s dive into which campaign may be the best fit.

Pumpkin Spice and Everything Nice: How Companies Use the Fall Season to Get Ahead
Seasonal marketing—whether in quick-service restaurants, retail or even your local grocery store—is a powerful strategy that celebrates the season and showcases entrepreneurial creativity.

Baking Up Success: How Two DECA Chapters Use Cookies to Power Their SBEs
Two DECA chapters - Frankfort DECA and Broad Run DECA - are finding creative ways to use Otis Spunkmeyer cookies as more than just a sweet snack but also thriving school-based enterprises.

Get Ready for Round One of the DECA Virtual Business Challenge
You won't want to miss the annual DECA Virtual Business Challenge! DECA VBC is an official competitive event free to high school members. Participate and you could earn a trip to ICDC and a share of over $20,000 in scholarship money.

Case Study of the Week: Loyalty Brand vs Trendy Brand in Security
Step into the role of the sales manager of Sound Security, a business that provides small business and home security service on a contract basis. The regional manager wants you to prepare selling points for the sales team that will keep customers from switching to a competitor.

Case Study of the Week: Winning With An Unintentional Celebrity Endorsement
Step into the role of the owner of Sporty Looks, a shop that sells elevated athletic apparel. Your business partner wants you to develop a marketing plan that will engage new customers.

Preparing for DECA Glass: High Plains Technology Center’s Competition Prep Session
High Plains Technology Center DECA hosted a competition preparation session to help members sharpen their skills, gain confidence, and get ready for the competition stage.

Why Human Connection Still Matters in a Digital Business World
In a world that is constantly evolving, the ability to connect with others will always remain a competitive advantage. Understanding the value of relationships is just as important as mastering technical skills.

Add Collegiate DECA to Your Winter Break
Winter break is the perfect time to relax, recharge and reset for the second part of the school year, but you don't have to take a break from DECA! Here are some helpful tips to stay involved and beat any winter break boredom.

Case Study of the Week: Fake Reviews vs Paid Influencers
Step into the role of an ethical consultant hired by the chief operations officer at Watcher, a premium television network that is available as an added channel on cable and satellite providers or as a streaming video on demand service.

Congratulations to the Collegiate DECA Members of the Month
This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Member of the Month and what makes them extraordinary leaders.

Announcing the Collegiate DECA 2025 Virtual Case Simulation Competition Winners
This year, over 100 Collegiate DECA members participated in the Collegiate DECA Virtual Case Simulation competition, sponsored by long-time DECA partner, Knowledge Matters. Congratulations to the top three performers!

The 2026-27 Collegiate Executive Officer Candidate Guide is Now Available
Collegiate DECA's Executive Officer Candidate Guide is now available. Learn what it takes to become a candidate.

Exclusive Travel Discounts for DECA Members
DECA has arranged special airfare considerations for those attending DECA conferences in 2026. Check out special deals and discounts.

Case Study of the Week: Last Call For Mozzarella Sticks
Step into the role of the general manager of Paisley Town, a family restaurant located in a city of 150,000 people. The owner wants you to determine how to sell excessive inventory before expiration.

Blooming into the Holiday Season: Nurturing Your Mind When the World Gets Busy
Feeling overwhelmed this holiday season? Discover how to bloom amid the chaos, lift your mood and nurture your mind with simple, powerful tips to stay calm, connected and energized when the world feels too busy.
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Filling The GAP: The Secret Behind Katseye's Viral Marketing
GAP’s recent marketing project shows that authentic brand representation, positive customer connections and creative engagement can be the key to marketing magic. Here's what the campaign teaches us about successful marketing.

From Role-play to Resume: Elevating Your College Application with DECA
Standing out on college applications goes beyond attending a few DECA meetings; the leadership opportunities, scholarships, networking and real-world skills can give you the edge you need to make your resume shine.

Go The Extra Classroom Photo Contest Winners
Over 100 advisors sent us their classroom photos featuring posters, plaques, awards, banners, the DECA Guide, and the 2025-26 DECA organizer.

Advisor Best Practice Spotlight of the Week: Logan Creekmur
DECA advisor Logan Creekmur is redefining member engagement through creative programming that blends community, connection, and career inspiration.

Call Her DECA: Why Podcasts are the Next Big IT Girl
There is a new IT girl in town, and she is in your earbuds. Like DECA prepares emerging leaders and entrepreneurs, podcasts prepare a new generation of thinkers, doers and dreamers who are ready to take the mic.

Navigating DECA's Competitive Events Page
Choosing the right event can be overwhelming. Check out this directional guide on how to use the DECA Competitive Events page to assist you in making your decision!

Inside the Marketing of the Summer's Biggest Films
Behind every billion-dollar blockbuster film is a creative team of entertainment marketers who are pulling strings to rewrite the rules of entertainment. Check out the best entertainment marketing wins from this past summer.

The Ripple Effect of Recruitment: The Impact of Interaction
Engaging in community-building activities and encouraging members to reach out to peers creates a welcoming atmosphere, enhancing the ripple effect and driving recruitment efforts.

Enhance College & Career Readiness: Complete Encourage® Forms by December 12
DECA has partnered with Encourage to help students map their post-secondary plans and provide our national office with feedback that strengthens DECA programs.

What to Expect on SAT Test Day
If you’re taking the SAT at a test center on a weekend, you may wonder what to expect. Here are a few things to know.

Changing the Way Personal Finances Are Taught
Intuit for Education is a free financial literacy platform designed to help Gen Z and Gen Alpha high school students become the most financially literate generations ever.

10 Free Things To Do in D.C. & Arlington
Discover 10 fun & free things your chapter can do this November while visiting D.C. and Arlington for the Ultimate DECA Power Trip.
