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Recognize Outstanding Seniors with DECA's Emerging Leader Honor Award
If you know an exceptional DECA leader, consider recognizing them with the DECA Emerging Leader Honor Award. The application window is open until March 31, 2026.
Case Study of the Week: Marketing Safe Winter Driving
Step into the role of the regional manager for Rental Car Academy, a rental car agency that caters to budget-conscious travelers. The regional vice president wants you to determine how to best market an optional yet important new service only for customers in the region.
Why Join the U.S. Air Force? Building Skills, Experience and Long-Term Opportunity
Choosing how to begin your career is about finding an environment where you can develop skills, gain experience and grow professionally over time. The U.S. Air Force offers a hands-on pathway that combines training, education and responsibility.
Love Sells: What Valentine’s Day Teaches Us About Consumer Behavior
While Valentine’s Day is often viewed as a celebration of relationships, from a business perspective, it represents something else entirely: a powerful case study in consumer behavior.
Small Steps, Big Impact: Go the Extra During CTE Month
This month is your moment to step not only into the professional realm, but also the legislative realm. Here’s a look at how you can meet with your elected officials during CTE Month and beyond.
Super Bowl Advertising: Is It Worth It?
For DECA members, Super Bowl advertising demonstrates an important lesson: success is driven by preparation and strategy, not budget alone. Even on the biggest stage, impact depends on execution.
Mastering the Mindset for Competition
From your very first role-play to stepping into a final round at ICDC, that mix of excitement and anxiety is almost unavoidable. Being nervous can sharpen your focus, fuel your energy and push you to perform at your best.
How Every Student Can Advocate for CTE
Advocacy does not require a title, a podium or even a formal meeting. It starts with everyday actions and intentional choices that elevate the value of CTE in schools, communities, DECA and beyond.
From Career Clusters to Campuses: Navigating College Success with DECA
Ask almost any senior what they’re most nervous about when it comes to college, and you’ll probably hear the same answer: choosing a major. With so many options, it’s easy to make a decision. That’s where DECA makes a real difference.
Preparing for the Business World of 2026: A DECA Member's Guide
DECA members are preparing for careers in a world where yesterday's strategies cannot necessarily guarantee tomorrow's success. Here are three essential skills every member should implement to thrive in 2026 and beyond.
February is CTE Month: Tips for Getting Involved
Advocacy is something every DECA member can take part in. Check out these advocacy tips shared by DECA members who have seen firsthand how speaking up can create opportunities and protect funding.
Congratulations to the 2025-26 Nestlé Professional Solutions Beverage Marketing Challenge Winners
DECA and Nestlé are pleased to announce the winners of this year’s NPS Beverage Marketing Challenge.
Case Study of the Week: Turning a Hobby into a Business
Step into the role of a small business consultant. You will meet with an entrepreneur to discuss the initial steps that must be completed or researched before the entrepreneur markets the new business.
Why Cross-cultural Fluency Is Among Today’s Most Sought-after Workplace Skills
As Head of Career Services at the international hospitality school Les Roches, Stephanie Ruiz has conversations every day with potential employers for students. She explains why these employers now place cross-cultural fluency among their most in-demand skills.
Congratulations to the Collegiate DECA 2022-2023 Stock Market Game Session 1 Top Competitors
DECA congratulates the top-ranking individuals and teams who participated in the first session of the Collegiate DECA Stock Market Game.
DECA Fundraising: Thinking Outside of the Box
Interested in learning how your chapter can increase its fundraising events? Read about Cypress Bay DECA's largest fundraiser of the year—snack boxes—and the impact it has on the student body.
Case Study of the Week: Making a Splash with New Management
Step into the role of the marketing director for Bridge Town Pools. The new owner has asked you to communicate a change in ownership and commitment to service to former customers.
Case Study of the Week: Does a Retailer Live Up to Its Promise?
Step into the role of the director of brand management and company spokesperson for Pet Stop. The senior vice president has asked for you to analyze negative company press and determine if company policies need to be addressed or changed.
The Gray Zone: Resources to Foster Ethical Decision-Making Skills
Welcome to The Gray Zone—that hazy, murky space between black and white, right and wrong. MBA Research offers multiple opportunities to help your students understand that the business world includes many shades of gray. Enhance your instruction using our classic case studies, interactive video series, or both!
Start Now: 3 Tips to Build Your Chapter for Next Year
Class registration for the 2023-2024 school year will be here in a few short months! If your chapter is co-curricular, where you register for a class while being a DECA member, it is important to spread the word early to potential members coming to your school next year. Here are a few tips to help your chapter succeed in gaining new members.
Case Study of the Week: Customer Reviews for Custom Pottery
Step into the role of the owner of Custom Pottery, a small business located in a city with 300,000 people. An entrepreneurial consultant has recommended that you begin allowing and encouraging customer reviews.
Turn Your Business Idea Into a Reality
So, you’ve got an idea for a business. What next? Whether you want to start a technology company or a restaurant, there are 5 practical steps you can take to bring your idea to life and figure out the next steps.
Building Deep Customer Empathy to Solve Any Problem
Deep Customer Empathy creates shared understanding, insights and motivation to improve the lives of our customers. How do we gain this empathy? By observing people, their behaviors, patterns and environment first-hand, with a keen eye to their pain points and barriers to achieving their goal.
Opportunities that Arose from the COVID-19 Pandemic
Out of the box, creative thinking arose because of COVID. For the live events industry and specifically for EDGE, it meant shifting to remote filming kits and establishing health and safety protocols. It strengthened our client relationships and our team’s cohesiveness.
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6 Steps to Team Competition Excellence
As we gear up for another year of DECA competitions some, teams are coming together for the first time while others are trying to work the kinks out from last year. When you’re competing as a team at DECA there are some key steps you’ll want to take to reach excellence.
