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Chapter Strategy

One DECA: September 2022

Sep 13, 2022

Check out what you missed on the September 2022 #OneDECA Call, hosted by DECA's Executive Officer Team.

Case Study of the Week

Case Study of the Week: Strategies to Better Market Services to the Male Customer Base

Sep 12, 2022

Step into the role of a successful entrepreneur that introduced the product Boldly to the market. Boldly is a boxed hair dye kit that is sold online direct-to-consumers.

Conferences

Leadership Conferences: Are They Worth The Hype?

Sep 7, 2022

Picture this: You’re traveling with your friends to a big city to learn from the best of the best while exploring your surroundings and yourself. Sounds too good to be true, but DECA makes it happen!

Chapter Strategy

Get the Edge with Membership: 5 Ways to Recruit Members for Your DECA Chapter

Sep 5, 2022

As the new school year begins, so does a new year for DECA, which means countless opportunities to recruit new members! Recruitment can be challenging, but it doesn’t have to be impossible! Here are a few ideas to Get the Edge with your membership.

Case Study of the Week

Case Study of the Week: Best Brand for Mixed-use Space

Sep 5, 2022

Step into the role of director of brand management guest relations for Weller International, a hospitality company that manages and franchises several brands of hotel properties. The senior vice president has asked you to determine which brands should be used in a new mixed-use project space.

Spotlights

An Innovative Way to Increase Member Engagement

Sep 2, 2022

Is your DECA chapter looking for a new and creative way to recruit members and increase member engagement? Learn how Cypress Bay DECA, the largest chapter in the world, uses "DECA Day" to retain current members and attract new ones!

Compete

You Do You: Choose Your Competitive Event

Aug 30, 2022

Do you aspire to attain some #DECAGlass in DECA’s Competitive Events Program this year? Set yourself up for success in DECA’s competitive events by using this two-fold method.

Compete

An Introduction to DECA Role-plays

Aug 30, 2022

If you are competing in an event with a role-play (Principles, Individual Series or Team Decision Making events), here are a few tips to help you get the edge this school year!

Chapter Strategy

Top 5 Reasons to Join DECA

Aug 29, 2022

Looking for a reason to join DECA? Here are five of our favorite reasons you join your school's chapter.

Case Study of the Week

Case Study of the Week: Is It Truly STEM Approved?

Aug 29, 2022

Step into the role of the director of marketing and consumer affairs for Maple Company, a company that manufactures and markets toys for children aged 3 to 10 years old. The senior vice president has asked for your analysis and recommendation on indicating that a new toy is “STEM approved.”

Chapter Strategy

SBE Chapter Certification Guidelines Available Now

Aug 22, 2022

The chapter certification guidelines and competition guidelines for the 2022-2023 school year are now available.

DECA News

Intuit Empowers Students to Make a Positive Impact in Their Communities

Aug 22, 2022

When they signed up for Intuit’s Social Innovation Challenge, Sofia Broughman, Fluorine Tutelman and Sophia Bustos were prompted to think of ways to support underrepresented minority entrepreneurs and business owners.

Conferences

Your Complete Guide to 2026 Collegiate DECA ICDC in Louisville

Feb 4, 2026

This April 18-21, Collegiate DECA is headed to Louisville, KY, for Collegiate DECA ICDC! From booking your flight to planning fun activities in Louisville, this article breaks down everything you need to know to create your itinerary.

Career Insights

What Goes into Hosting the Super Bowl?

Feb 3, 2026

Behind the scenes, a massive financial and logistical effort is underway to make Super Bowl LX happen in Santa Clara. Let’s break down exactly how much it costs and who bears each cost.

Chapter Strategy

Boosting Social Media Engagement: How Collegiate DECA Chapters Can Build a Stronger Digital Community

Feb 2, 2026

Social media is your chapter’s first impression — use member‑focused content, consistent posting and collaboration to build a stronger, more connected Collegiate DECA community.

Case Study of the Week

Case Study of the Week: Marketing Safe Winter Driving

Feb 2, 2026

Step into the role of the regional manager for Rental Car Academy, a rental car agency that caters to budget-conscious travelers. The regional vice president wants you to determine how to best market an optional yet important new service only for customers in the region.

Leadership

Pressure Forges Diamonds: 10 Practical Public Speaking Tips for DECA Competitors

Feb 1, 2026

DECA competitions place students in high-pressure speaking environments where performance is evaluated, timed and compared. Here are practical public speaking tips specifically for DECA competitors.

Career Insights

Why Join the U.S. Air Force? Building Skills, Experience and Long-Term Opportunity

Feb 1, 2026

Choosing how to begin your career is about finding an environment where you can develop skills, gain experience and grow professionally over time. The U.S. Air Force offers a hands-on pathway that combines training, education and responsibility.

Chapter Strategy

CTE Month is More than a Celebration

Feb 1, 2026

CTE Month is a time to spotlight the programs, students and educators preparing the next generation of leaders, innovators and professionals. It is about building confidence, creating opportunity and shaping futures.

Compete

Understanding Collegiate DECA Competitions

Feb 1, 2026

Reviewing what goes into prepared business presentations, individual case studies, and team case studies will help you take on your association-level competition and later Collegiate DECA ICDC.

Spotlights

Congratulations to the Collegiate DECA Chapters of the Month

Jan 29, 2026

This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Chapter of the Month and what makes them stand out on campus.

Spotlights

Feeling Ready…Until We Weren’t: Preparing for DECA Competition

Jan 27, 2026

To prepare for the team case studies at Utah Collegiate DECA's association conference, Ensign College held a mock competition for their chapter's members.

Case Study of the Week

Case Study of the Week: Supply And Demand Pricing

Jan 26, 2026

Step into the role of the owner of City Plowing, a small business that provides snow removal services. A new employee wants you to explain why non-contract pricing increases after a blizzard or ice storm.

Chapter Strategy

Wisconsin Collegiate DECA's Secret Recipe to New Chapters

Jan 21, 2026

By prioritizing community, visibility and support, Wisconsin Collegiate DECA created a recipe for both member retention and new chapter expansion.

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DECA News

2016 #OwnYourFuture Chapter Campaign Winners

Jan 16, 2017

Congratulations to the #OwnYourFuture chapters that participated in this year's DECA Chapter Campaigns!

Compete

First Time Competitors Survival Guide

Jan 5, 2017

Go and grab your DECA blazer and your nicest tie, because the competition season is upon us! Here’s a three-step guide to get you through your first competitive conference.

Compete

3 Tips to Consider for Your Written Event Project

Jan 3, 2017

Although written events are long and hard to prepare for, the hard work definitely pays off in the end! Here are some tips to ace your written event in anticipation of #DECAICDC.

Compete

4 Excellent Study Resources to Use for the DECA Exam

Nov 29, 2016

With district-level conferences approaching, it is important for members to start practicing for their exams. Here are some helpful resources that you can utilize as you work toward success!

Compete

6 Easy Ways to Engage Your Audience for a Better Presentation

Oct 21, 2016

If you’ve ever been nervous in front of an audience, you’ll know how much of a difference it makes when you can get the crowd engaged right from the start.

Compete

Why Is Your Competitive Event Exam So Important?

Oct 13, 2016

DECA competitions are coming up fast! How will you #OwnYourFuture and advance further in each competition? One factor that is often overlooked in DECA competitive event performance is the exam!

Chapter Strategy

10 Ways to Put the Unity in Your CommUNITY Service Campaign

Sep 30, 2016

Community service is an amazing experience that allows us to leave our mark on the world, but getting other high school students involved can sometimes be difficult. Here's how to make it happen!

Compete

Finding Your DECA Competition Soul Mate

Sep 15, 2016

It’s the beginning of the year and competition season is just around the corner. Deciding on which role-play or written project to choose may largely depend on who you wish to compete with, but before you go full throttle with your first pick, make sure to weigh out the strengths and weaknesses that your potential team may have.

Leadership

4 Skills for Effective Teamwork

Jul 8, 2016

If you are athletic and grew up playing a lot of organized sports, or if you were involved in your school’s student council or theater productions, you already may be very familiar with group dynamics and working on a team; however, if you didn’t, working on a team may be somewhat new to you.

DECA News

DECA Scholarship Recipients 2015-2016

Mar 18, 2016

Congratulations to these EPIC members!

DECA News

Collegiate DECA Scholarship Recipients 2015-2016

Mar 17, 2016

Congratulations to these EPIC Collegiate DECA members!

Compete

4 Presentation Tips to Help Your Wow Your Judge

Mar 1, 2016

The difference between a good case study presentation and a great case study presentation is the delivery of the content you’ve created.