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Conferences

Announcing DECA's 2026 Conference Lineup

Jan 2, 2026

DECA has a full lineup of educational conferences for its members and advisors coming in the 2026 academic year and beyond. Check out where we're heading next!

Partners

The Global Business Academy: Consulting Opportunities for DECA Members

Jan 1, 2026

DECA members are invited to join a summer Global Business Academy for eight days of hands-on international consulting experience in Panama, Belize or Greece. Work with business experts, build advanced skills and immerse in a new culture.

Leadership

New Year, New Momentum: Setting Goals That Actually Stick

Jan 1, 2026

When you set intentional goals, your time, energy and effort begin to align. Every early morning, late night and moment of preparation has meaning because it’s connected to something bigger than the task at hand.

Compete

Tips & Tricks for Prepared Events

Jan 1, 2026

Prepared events can be won or lost in the details. Although the quality of the message and presentation are necessary, it is often the details that make the difference between success and failure.

Conferences

Your Fast Pass to the 2026 Sports & Entertainment Marketing Conference

Jan 1, 2026

At SEM, you’ll get the opportunity to connect with fellow DECA members who share the same interests and ambition, while gaining insight from professionals who have turned creativity into careers.

Leadership

It’s Your Turn to Lead: Run for Executive Office

Jan 1, 2026

Executive Office is an opportunity to give back to our organization while expanding your journey as an emerging leader. Here’s why you should consider running for Executive Office.

Conferences

Making the Most of Your Association Conference

Jan 1, 2026

Your association’s conference is so much more than just an event on the calendar! It's where growth happens, connections are formed and the trajectory of your DECA year can truly change.

Career Insights

Career Paths and Professional Growth in the U.S. Air Force

Jan 1, 2026

With more than 200 career specialities, the Air Force offers a structured environment where you can build expertise, earn industry-recognized credentials and gain practical experience across a wide range of fields.

Compete

Cookies, Cocoa & Cluster Exams: 4 Tips to Prepare for Exams this Winter Break

Dec 29, 2025

Winter Break is a great opportunity to prepare for upcoming DECA district and state competitions. Here are four tips to help you thrive in cluster exams!

Case Study of the Week

Case Study of the Week: Loyalty Brand vs Trendy Brand in Security

Dec 29, 2025

Step into the role of the sales manager of Sound Security, a business that provides small business and home security service on a contract basis. The regional manager wants you to prepare selling points for the sales team that will keep customers from switching to a competitor.

Case Study of the Week

Case Study of the Week: Winning With An Unintentional Celebrity Endorsement

Dec 22, 2025

Step into the role of the owner of Sporty Looks, a shop that sells elevated athletic apparel. Your business partner wants you to develop a marketing plan that will engage new customers.

DECA News

Congratulations to the 2025-26 IE University NextGen Innovators Challenge Winners

Dec 19, 2025

IE University and DECA are thrilled to announce the winners of the NextGen Innovators Challenge!

Case Study of the Week

Case Study of the Week: The Perks of Opening a Franchise

Oct 2, 2023

Step into the role of a small business consultant. A client wants to start a business and has asked you for information about franchises.

College Success

Mastering Time Management While in College

Oct 1, 2023

With classes, assignments, social activities and possibly a part-time job, it's easy to feel overwhelmed. But fear not! We're here to help you navigate the college journey with some simple and effective time management strategies.

Chapter Strategy

Unlocking Success with DECA’s Leadership Passport Progam

Oct 1, 2023

Searching for a way to keep your Collegiate DECA members excited and engaged? Look no further than Collegiate DECA’s Leadership Passport Program!

Career Insights

Your Ultimate Guide to Career Fair Success

Oct 1, 2023

Nervous about attending your university’s career fair this year and landing an internship or job? Here are the 6 Key Steps to preparing for Career Fair success and landing endless opportunities with the companies you meet!

Chapter Strategy

One Diamond: September 2023

Sep 29, 2023

Check out what you missed on the September 2023 #OneDiamond Call, hosted by Collegiate DECA's Executive Officer Team.

Case Study of the Week

Case Study of the Week: Preventing Identity Theft

Sep 25, 2023

Step into the role of a financial resource consultant. Your young client is nervous about identity theft and has asked you how identity thieves obtain personal information to steal identities, actions the client can take to protect their personal information and steps to take to safely manage finances using mobile technology.

Career Insights

NRF Opportunities for Collegiate DECA Members

Sep 18, 2023

Prepare for your retail career with the National Retail Federation Foundation with these virtual events and scholarship opportunities.

College Success

Scholarship Applications 101

Sep 18, 2023

As you begin your scholarship profile and applications, it’s important to remember application requirements, important information and tips for submissions. Scholarships are due January 12, 2024!

Case Study of the Week

Case Study of the Week: Risks vs Benefits of Drive-thrus

Sep 18, 2023

Step into the role of the director of operations for Shake-A-Palooza, a chain of quick service restaurants. The president of Shake-A-Palooza wants to understand how adding drive-thrus to the 20 new locations could benefit the location, sales and the customers.

Compete

Top 5 Tips for Prepared Events

Sep 15, 2023

DECA's prepared events require a written project and a prepared presentation, and some require participants to take a career cluster exam. As you begin working on your prepared event for the year, check out these five tips to help you throughout the process!

Case Study of the Week

Case Study of the Week: Successful Channels for Size Inclusion

Sep 11, 2023

Step into the role of the merchandising manager for Hot Shot, an apparel chain that targets Gen Z and young Millennial females. The vice president wants you to choose a distribution plan for a new product line.

Case Study of the Week

Case Study of the Week: Should C-Suite Be on Social Media?

Sep 4, 2023

Step into the role of the director of human resources at the Organization of Travel Agents, an organization that educates, promotes and lobbies for travel agents across the nation. The executive director wants you to analyze whether the executive director should have a professional presence on social media.

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Career Insights

How to Start a Business with No Money in 8 Steps

Oct 3, 2025

Today, it’s faster and easier than ever to get your business up and running without the need for funding. Let’s look at the eight steps it takes to start a business with no money.

Career Insights

From National Pancake Day to Sleep Awareness Week: Unlock the Power of Social Media Holidays

Oct 3, 2025

These holidays aren’t just for fun—they’re powerful tools for brands to connect with audiences in authentic, engaging ways. Tapping into these trends allows businesses to join broader conversations, boost visibility, and showcase personality.

Leadership

From Umm to Aha! Tools That Help You Speak Clearly and Confidently

Oct 2, 2025

Let’s face it, speaking in public can be scary. Even professionals still feel nervous at times! The real question is, what tools are available to help turn those nerves into power? Learn more in this article.

Leadership

The Business of Basketball: NBA Lessons for DECA Leaders

Oct 1, 2025

With a global reach and billions in revenue, the NBA is a business powerhouse. For people involved in DECA, there’s real value in understanding how the world of the NBA and basketball highly connects to the world of business.

Career Insights

Pumpkin Spice, Pumpkin Price: How Fall Flavors Fuel the Economy

Oct 1, 2025

Pumpkin spice is a cultural phenomenon generating millions. For DECA members, it’s a reminder that creativity, consumer psychology and timing can turn a small idea into a spice-tacular business case.

Compete

How to Prepare for District Competitions Like a Pro

Oct 1, 2025

Districts are your first chance to showcase your skills, gain feedback and set the tone for the rest of the competitive season. Check out these tips to help you get ready to shine.

Chapter Strategy

How Can You #ThankAPrincipal This Month?

Oct 1, 2025

October is National Principals Month, and we want to express our heartfelt gratitude to the amazing principals who lead our schools. Check out ideas and resources you can use to #ThankAPrincipal this month.

Chapter Strategy

Scroll-Stopping Chapter Branding: How to Win on Social Media

Oct 1, 2025

Your social media is more than a feed; it’s your chapter’s brand. And building that brand doesn’t have to be complicated. Here’s how to make your content stand out.

Career Insights

Finding Success Through DECA’s Career Clusters

Oct 1, 2025

When you view career exploration as an adventure, the process becomes exciting. DECA’s five career clusters offer a simple way to begin that journey and help you find a path that aligns with your interests and aspirations.

Chapter Strategy

Chapter Socials for the Fall Season

Oct 1, 2025

It’s the perfect time to start celebrating fall and fall into some chapter socials that will get your members involved and networking! You never know how the connections you build now will impact your future.

Conferences

Networking with Purpose: How to Maximize Your Time at Engage

Oct 1, 2025

You’ve heard it before: “It’s not what you know, it’s who you know.” When it comes to getting a job, that phrase holds weight. But when it comes to keeping a job, that’s where your knowledge, skills and results will carry you.

Conferences

Lights, Leadership and Lifelong Memories: What to Expect at The Ultimate DECA Power Trip

Oct 1, 2025

Whether you’re looking to sharpen your competitive edge, grow as a leader or connect with members nationwide, Power Trip has something for everyone. Let’s dive into what this conference has to offer!