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Case Study of the Week

Case Study of the Week: Rewarding Customers While Increasing Sales

Nov 7, 2022

Step into the role of promotional director for Premiere Purchase, a consumer electronics retailer. The senior vice president has asked you to plan a special event exclusively for top-tier Premiere Points members that will result in an increase in sales.

Spotlights

Non-Traditional SBE's: Unique Locations

Nov 4, 2022

School-based enterprises usually emerge in response to an identified need in the marketplace for a particular product or service. These two gold-certified, non-traditional SBEs are switching things up by providing their schools access to unique learning locations.

Spotlights

SCCC DECA Brings Joy to Local Nursing Homes

Nov 1, 2022

For Halloween, Saline County Career Center DECA held an event for members dedicated to decorating pumpkins for local nursing home residents in a community service activity.

Career Insights

Small Businesses and the Costs of Hyper-Personalization

Nov 1, 2022

What does hyper-personalization mean for small businesses with limited resources to invest in AI-powered hyper-personalization technologies? MBA Research helps us explore this year's Business Operations Research competitive events topic.

Partners

Join the Educator's Entrepreneurship Playbook Webinar Series

Nov 1, 2022

In November, Intuit will celebrate entrepreneurship with a new webinar series: The Educator's Entrepreneurship Playbook. During this series, we will explore what entrepreneurship is, how we teach it and what our students hope to learn.

Spotlights

Announcing the Winners of the 2022 DECA Pumpkin Contest

Nov 1, 2022

Congratulations to the winners of DECA's Annual Pumpkin Contest! With an impressive 500+ submissions from members all across the DECA world, the selection process was not easy, but the members have voted and we are excited to announce the top three winners in each category!

Case Study of the Week

Case Study of the Week: A Lifelong Career in the Lodging Industry

Oct 31, 2022

Step into the role of the general manager at Hugo Inn – Capitol City, a full-service hotel and conference center. The district manager wants you to prepare a short presentation about different job opportunities in the lodging industry for a local career fair.

Spotlights

Non-Traditional SBE's: Printing and Engraving

Oct 28, 2022

School-based enterprises usually emerge in response to an identified need in the marketplace for a particular product or service. These two gold-certified, non-traditional SBEs are switching things up by providing their schools access to printing and engraving shops.

Career Insights

From a Handshake to a Helping Hand: Connecting with Community Professionals

Oct 26, 2022

Stepping into a conversation with a professional can be intimidating, but with five key steps, you can create a connection that goes from an introductory handshake to a long-term career helping hand.

Chapter Strategy

One DECA: October 2022

Oct 25, 2022

Check out what you missed on the October 2022 #OneDECA Call, hosted by DECA's Executive Officer Team.

Spotlights

Sauk Rapids-Rice DECA's First Officer Induction Ceremony

Oct 24, 2022

Sauk Rapids-Rice DECA hosted its first successful officer pinning and induction! The event consisted of professional headshots, music, dinner, a formal presentation of the executive council and the induction of all other junior officers.

DECA News

The New DECA SBE Individual Certification Exam Is Now Live

Oct 24, 2022

DECA members can achieve an SBE individual certification through the successful completion of an online exam. This is a great opportunity for DECA members to add an additional level of recognition for their mastery of small business management instructional areas.

Spotlights

Alumni: Tell Us Your DECA Story!

Sep 8, 2025

DECA Inc. is excited to launch a new platform for alumni to share their DECA stories, become future volunteers and get involved with their associations.

Case Study of the Week

Case Study of the Week: Luggage For Rent

Sep 8, 2025

Step into the role of an entrepreneur looking to develop a new project. A friend has an idea for a new business but needs help developing it into a feasible venture.

Chapter Strategy

Shop DECA FAQs & Answers

Sep 5, 2025

How do I get a new blazer patch? Can I exchange or return a blazer? What is DECA+? The Shop DECA team is here to help answer some of your most frequently asked questions about Shop DECA products and processes.

DECA News

DECA and the NRF Foundation Celebrate 30 Years of Partnership

Sep 4, 2025

For three decades, DECA Inc. and the NRF Foundation have shared a powerful vision: preparing the next generation of leaders for success in retail and beyond. This year, we proudly celebrate 30 years of collaboration, innovation and student impact.

Spotlights

From the Soccer Field to the DECA Stage: Starting the Kingwood High School Chapter

Sep 3, 2025

From chasing Division 1 dreams on the soccer field to building one of Texas's fastest-growing DECA chapters, I discovered that true leadership is about more than wins. It's about finding your voice, creating community and inspiring others to rise.

Chapter Strategy

Building and Leading a Strong Officer Team

Sep 3, 2025

Building a strong DECA officer team takes effort, but it can make all the difference in a chapter's success. Explore the values that build a strong chapter officer team!

Spotlights

Stepping Into DECA: Lessons From My First Year

Sep 3, 2025

Are you a student who's new to DECA? If so, here's my advice from someone who was once in your shoes.

Chapter Strategy

Racing into the School Year: East Paulding DECA's Membership Recruitment Campaign and Tactics

Sep 3, 2025

At East Paulding DECA, we were pleasantly challenged when the national DECA "Go the Extra" theme was released. After much thought and discussion, we happily chose a thrilling race car theme for our school's campaign.

Compete

Mastering Money: Why Finance Events Are Essential for DECA Members

Sep 2, 2025

Finance events help DECA members build real-world money management and consulting skills. From budgeting and investments to teamwork and client communication, this cluster prepares students for success both in and out of the competition setting.

Conferences

Watch the #CDECAICDC 2026 Promo Video

Sep 2, 2025

Go The Extra at the biggest event of the year – The Collegiate DECA International Career Development Conference hosted in Louisville, KY on April 18-21, 2026.

Case Study of the Week

Case Study of the Week: Hobbies for Veterinarian Office Employees

Sep 1, 2025

Step into the role of the human resources manager at Riverside Pet Clinic, a veterinarian office with 55 employees. The owner wants you to determine how to encourage all employees to participate in a hobby.

Chapter Strategy

This Is Where It Starts: 2025 Chapter Meetings

Sep 1, 2025

The DECA year kicks off with energy, connection and endless opportunities ahead. This list outlines key meeting types to help chapters create meaningful, engaging and well-rounded experiences for members throughout the year.

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DECA News

Thank You Collegiate DECA: A Parting Letter from Your 2024-2025 Executive Officers

Apr 8, 2025

The 2024-2025 Executive Officer Team extends a heartfelt thank you to all Collegiate DECA members who demonstrated excellence in leadership, competition and beyond this year. Hear from your outgoing executive officers and discover what’s next in our journey towards a brighter future for our division.

Conferences

Congratulations to the 2025 Collegiate DECA ICDC Competitive Event Champions

Apr 8, 2025

Congratulations to the 2025 Collegiate DECA International Career Development Conference competitive event champions! The top performers were announced during the Grand Awards Session in San Francisco, CA.

Partners

How to Bring Excitement to your Classroom this Financial Literacy Month

Apr 8, 2025

The Intuit Hour of Finance™ Challenge gives schools a free, interactive way to teach students about budgeting. Schools can win prizes*, and students learn important money skills through games and real-life situations, making finance fun and easy to understand.

Conferences

Congratulations to the 2025 Collegiate DECA ICDC Competitive Event Finalists

Apr 8, 2025

Congratulations to the competitive event finalists from Collegiate DECA's 2025 International Career Development Conference in San Francisco, CA.

Case Study of the Week

Case Study of the Week: SMOKE IN THE KITCHEN!

Apr 7, 2025

Step into the role of the event services manager for Hotel Heights. The banquet manager has alerted you to an issue that will directly affect an event taking place in one of the hotel’s meeting rooms and needs you to resolve the issue.

DECA News

Collegiate DECA Honors Advisors for Years of Service

Apr 6, 2025

The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding and continued service to the organization and its mission. Thank you to these long-time advisors for their years of service to Collegiate DECA.

DECA News

Collegiate DECA Celebrates the Top 10 Chapters at ICDC

Apr 6, 2025

Collegiate DECA is excited to announce the top 10 membership chapters for the 2024-2025 academic year that received recognition during Collegiate DECA's International Career Development Conference in San Francisco, CA.

DECA News

Congratulations to DECA's 2025 Emerging Leader Honor Award Recipients

Apr 4, 2025

We are excited to announce the 2024-2025 recipients of DECA's Emerging Leader Honor Award! This award recognizes outstanding senior members for their involvement with DECA.

Conferences

Congratulations to the 2025 Marriott Foundation ICDC Travel Scholarship Recipients

Apr 2, 2025

Through a generous contribution from the J. Willard & Alice S. Marriott Foundation, DECA is pleased to provide travel scholarships to high school DECA members to participate in the 2025 International Career Development Conference (ICDC) in Orlando, FL.

Chapter Strategy

DECA Doesn’t End After High School: Meet the Students Continuing Their Journeys

Apr 1, 2025

As the school year comes to a close, high school seniors may feel like their time with DECA is coming to an end. But what if that’s just the beginning? Meet a group of students who have seamlessly transitioned into Collegiate DECA, continuing their journeys and forging their paths to success.

Chapter Strategy

Does DECA End After High School? How Collegiate DECA Prepares You for the Future

Apr 1, 2025

With endless opportunities, Collegiate DECA welcomes individuals from all backgrounds and majors, providing a platform to continue evolving as emerging leaders. Whether you're looking to enhance your career or explore new possibilities, DECA is where you can thrive.

Conferences

A Guide to the Exhibit Hall at ICDC

Apr 1, 2025

Outside of competition, academies and pin trading, another way to spend time in the OCCC is by visiting the ICDC Exhibit Hall. You can interact with many colleges, employers and vendors to see where the future may take you.