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Congratulations to the 2022 Knowledge Matters Digital Presentation Skills Challenge Winners
DECA and Knowledge Matters are excited to announce the winners of the 2022 Digital Presentation Skills Challenge.

Announcing DECA's Lead4Change 2022 Challenge Winners
DECA and Lead4Change proudly announce the winners of the 2021-2022 Lead4Change DECA Challenge! Members demonstrated their leadership skills by becoming involved in their communities and submitting a community service project.

Case Study of the Week: Value the Customer Before the Coin
You are to assume the role of district manager for Jefferson Bank, with ten branch locations in your district. The president of the bank has asked you to create a presentation for bank employees on the importance of customer relations in response to customer complaints.

DECA's 2022 Advocacy Campaign Winners Announced
February was Career and Technical Education (CTE) Month®, and many chapters worked hard to advocate in their schools, communities and to their policymakers on behalf of DECA by completing the 2022 DECA Advocacy Campaign.

Congratulations to the Top Teams in the MDA Diversity, Equity & Inclusion Challenge
DECA and MDA are excited to announce the winners of this year’s Diversity, Equity & Inclusion Challenge.

Stukent Social Media Challenge 2022 Winners Announced
Over 1,400 individuals participated in this year's Stukent Social Media Challenge. Participants tested their social media marketing skills by managing a $5,000 weekly budget in simulated ad dollars for a fictitious, global bag company.

Case Study of the Week: Mattress Company Adds to the Product Mix
You are the owner of Cloud Mattress, a company that began selling mattresses online in 2014. A venture capitalist wants you to consider adding other products to the brand.

DECA and FIDM Congratulate Winners in the Entrepreneur of Tomorrow Challenge
DECA and FIDM/Fashion Institute of Design & Merchandising are excited to announce the winners of this year’s FIDM Entrepreneur of Tomorrow Challenge.

Congratulations to DECA's 2022 Emerging Leader Honor Award Recipients
Congratulations to the 2021-2022 recipients of DECA’s Emerging Leader Honor Award!

Finding The Right College
Choosing the “right” college can feel stressful. In this session, you will discover how to narrow down your options to select the best college for you: One that fits your wants, needs and the Big Seven.

DECA and NPCF Announce the Social Impact Leader of Tomorrow Challenge Winners
DECA Inc. and the National Pediatric Cancer Foundation (NPCF) are excited to announce the winners of the 2022 Social Impact Leader of Tomorrow Challenge.

Residential Property Management: Success Starts Here
With a career in the residential property management industry, you’ll get to learn on the job, earn bonuses, work your way up, receive training, and enjoy benefits such as consistent hours, health insurance, rent discounts, and more!

Filling The GAP: The Secret Behind Katseye's Viral Marketing
GAP’s recent marketing project shows that authentic brand representation, positive customer connections and creative engagement can be the key to marketing magic. Here is the blueprint behind this campaign, and what it teaches us about successful marketing.

Call Her DECA: Why Podcasts are the Next Big IT Girl
There is a new IT girl in town, and she is in your earbuds. Like DECA prepares emerging leaders and entrepreneurs, podcasts prepare a new generation of thinkers, doers and dreamers who are ready to take the mic.

Navigating DECA's Competitive Events Page
Choosing the right event can be overwhelming. Check out this directional guide on how to use the DECA Competitive Events page to assist you in making your decision!

Inside the Marketing of the Summer's Biggest Films
Behind every billion-dollar blockbuster film is a creative team of entertainment marketers who are pulling strings to rewrite the rules of entertainment. Check out the best entertainment marketing wins from this past summer.

Case Study of the Week: Marketing to a Younger Demographic
Step into the role of a marketing specialist for Station Hardware, a retailer specializing in home improvement products. The director of marketing wants you to create a marketing plan that will introduce the brand to a new demographic.

Vector Marketing and DECA Celebrate 20 Years of Partnership
DECA proudly celebrates 20 years of partnership with Vector Marketing Corporation - a collaboration that has empowered DECA members and educators to succeed in and out of the classroom.

Congratulations to the Collegiate DECA Members of the Month
This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Member of the Month and what makes them extraordinary leaders.

Here Are 5 Themes for Your Next Chapter Meeting
Meeting themes are a great way to show your school that DECA is extraordinary. They also encourage and persuade someone unfamiliar with DECA to attend the meeting, boosting member retention.

Generation Z’s Buying Power is Reshaping Retail Trends and Revitalizing Malls
NRF’s Hot 25 Retailers list reflects the growing influence of Generation Z, and it likely won’t be the last list to do so. These retailers offer shoppers engaging experiences and curated events.

Three Hats, One Head: Balancing School, Work and DECA
Between classes, jobs and DECA, finding balance takes that extra effort. Here are four tips to help you effectively balance responsibilities and make the most of every opportunity!

How to Place a Custom Order with Shop DECA
Looking to personalize your DECA gear? The Shop DECA team has made creating and ordering custom merchandise for your chapter simple and easy.

Alumni: Tell Us Your DECA Story!
DECA Inc. is excited to launch a new platform for alumni to share their DECA stories, become future volunteers and get involved with their associations.
Most Recent Articles
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A How To Guide for DECA Role-plays
Whether you are an experienced competitor, or if it is your first year competing, these tips and tricks will definitely wow the judges and perhaps even win you some #DECAGlass at the International Career Development Conference.

DECA Direct Magazine: Limitless
This issue features an the #Limitless Year Quiz that you can take to find a perfectly tailored list of DECA conferences, programs, challenges and activities you can participate in this year that relate to your own career interest.

Collegiate DECA's 2016-2017 Recognition Award Winners
Congratulations to these Collegiate DECA members for owning their futures this year!

Collegiate DECA 2016-2017 Leadership Passport Program Recipients
Congratulations to these chapters and members for all their hard work! Way to #OwnYourFuture!

DECA's 2017 Advocacy Campaign Recipients
Congratulations to the following chapters that earned recognition in the DECA Advocacy Campaign.

DECA Scholarship Recipients 2016-2017
Recipients who will be present at the 2017 #DECAICDC in Anaheim, Calif., will be recognized on stage.

Collegiate DECA Scholarship Recipients 2016-2017
Collegiate DECA scholarship recipients present at the 2017 #CDECAICDC in will be recognized on stage.

FIDM Entrepreneur of Tomorrow Challenge 2017 Winners
DECA and FIDM would like to congratulate the top three teams in the 2016-2017 FIDM Challenge.

DECA's 2017 Emerging Leader Honor Award Recipients
This year, over 400 DECA members have been recognized for the Emerging Leader Honor Award.

2016-2017 DECA Virtual Business Challenge Round 2 ICDC Qualifiers
These teams are now eligible to participate in the Virtual Business Challenge in their designated category at the 2017 DECA ICDC.

DECA's 2017 Certified School-based Enterprises
This year the project experienced a 13.5% increase in participation with 401 entries received.

3 Quick Tips to Nail Your DECA Role-Play
With some competitions in full swing and many coming up in a month or less, many competitors are practicing and preparing for their role-play. Here are some pointers to brush up on that will help you nail your time in front of a judge.