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Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX
Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.
The New Wave of Marketing in Real Estate
The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.
Watch Now: DECA's 2024-2025 Membership Video
Check out DECA's 2024-2025 membership video to help your chapter show students why joining DECA empowers members to Be The One who makes a difference.
Case Study of the Week: Fighting a Dupe
Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.
Choosing Your Competitive Event
Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!
Discover More About Puerto Rico DECA
DECA Puerto Rico is the local representation of the international organization DECA, which focuses on preparing students for college and careers through practical competencies and the development of leadership skills.
Leadership Lessons from DECA: Growing as a Student Leader
Leadership in DECA has been an incredible journey of growth and learning. The experiences and lessons I’ve gained have shaped me as a leader and prepared me for future endeavors.
Summer of DECA Quest with Syosset DECA
This summer, DECA members worldwide have been participating in a special GooseChase scavenger hunt where chapters can share their summer highlights and goals for their DECA chapter this upcoming school year.
The Business of the Olympics
The Olympics. An event, a competition, a show. While millions tune in to the most prestigious athletic contests in the world, few can see the business behind the scenes. This article will delve into the business side of the Olympics, from margins to media.
This Is How We Do DECA: Advisor Basic Training Series
Join us for the brand new This Is How We Do DECA: Advisor Basic Training series, designed for brand new or newer DECA chapter advisors looking for an overview of the year to come.
Be The One with 2024-2025 Chapter Campaigns
The 2024-2025 DECA Chapter Campaigns are here to help you Be The One! Participating in the chapter campaigns encourages DECA members to engage with their community and grow membership.
2024-2025 SBE Chapter Certification Guidelines Available Now
The SBE chapter certification guidelines and competition guidelines for the 2024-2025 school year are now available.
Collegiate DECA ICDC 2026 Post Conference FAQs
We hope you enjoyed your time in Louisville for Collegiate DECA's International Career Development Conference! Here are some answers to commonly asked post-ICDC questions.
Case Study of the Week: Designing A New Branded Hotel TV Channel
Step into the role of the director of marketing for Celebrate Hotels, a chain of boutique style hotels. The vice president of marketing wants you to redesign the Celebrate channel found on all televisions in guestrooms.
Watch the DECA ICDC 2026 Grand Opening Session
The 2026 DECA International Career Development Conference Grand Opening Session is happening on Saturday, April 25, at the Mercedes-Benz Stadium in Atlanta, GA.
Introducing the 2026-27 Collegiate DECA Executive Officer Team
Congratulations to the newly-elected 2026-27 Collegiate DECA Executive Officer Team! The team is excited to represent Collegiate DECA members around the globe as they begin work on their goals and objectives for the year ahead.
Collegiate DECA Honors Advisors for Years of Service
The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding and continued service to the organization and its mission. Thank you to these long-time advisors for their years of service to Collegiate DECA.
Congratulations to the 2026 Collegiate DECA ICDC Competitive Event Champions
Congratulations to the 2026 Collegiate DECA International Career Development Conference competitive event champions! The top performers were announced during the Grand Awards Session in Louisville, KY.
Congratulations to the 2026 Collegiate DECA ICDC Competitive Event Finalists
Congratulations to the competitive event finalists from Collegiate DECA's 2026 International Career Development Conference in Louisville, KY.
Farewell from the 2025-26 Collegiate Division Executive Officers
As we bid farewell as the 2025-26 Collegiate Executive Officer Team, we want to thank you for trusting us throughout this term. Because of you, we were able to #GoTheExtra!
Case Study of the Week: Clarifying Transactions
Step into the role of the controller at Office Supplies Company. The vice president of the company wants you to clarify transactions.
Collegiate DECA Celebrates the Top 10 Chapters at ICDC
Collegiate DECA is excited to announce the top 10 membership chapters for the 2025-26 academic year that received recognition during Collegiate DECA's International Career Development Conference in Louisville, KY.
Congratulations to the Collegiate DECA Chapters of the Month
This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Chapter of the Month and what makes them stand out on campus.
Congratulations to the Collegiate DECA Members of the Month
This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Member of the Month and what makes them extraordinary leaders.
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Leading the Future: Celebrating Women in DECA for Women’s History Month
Within DECA, celebrating women feels especially meaningful. Walk into any chapter meeting or conference, and you will see young women stepping forward as competitors, innovators, mentors and leaders.
Beyond Competition: The DECA ICDC Impact
When members think of ICDC, competition is usually the first thing that comes to mind. But DECA ICDC is an experience that shapes leaders long after the competition ends.
Turning Ambition into Action: Smart Ways to Fundraise for ICDC
From conference registration to flights and hotel stays, attending ICDC requires strategic financial planning. The good news? With creativity, organization and teamwork, fundraising can be just as empowering as competing.
Congratulations to the 2025-26 CEWD Power Perks Challenge Winners
CEWD and DECA are thrilled to announce the winners of the 2025-26 Power Perks Challenge!
Congratulations to the 2025-26 IIA Community Impact Challenge Winners
Infinity Insurance Agency (IIA) and DECA are thrilled to announce the winners of the 2025-26 Community Impact Challenge!
Glowing and Growing: How the Season of Spring Can Help You Bloom at ICDC
Just as flowers need preparation before they bloom, competitors need intentional planning to truly shine on the international stage. This spring, focus on glowing and growing so you can bloom at ICDC.
How CTE Shapes the Workforce of Tomorrow
CTE empowers students to explore careers and interests. By taking CTE classes, students now have the opportunity to gain hands-on experience and graduate with academic and real-world knowledge, preparing the future workforce.
Celebrating Black Innovators During Black History Month
As Black History Month comes to a close, the celebration doesn’t have to. Learn more about influential inventors and entrepreneurs who have made daily life easier for consumers in the current market.
The DECA Drop Episode 4: Go the Extra at Your Association Conference
Your 2025–2026 Executive Officer Team saw how podcasts were taking off and wanted to give DECA members the same kind of experience: a place to pick up tips, hear updates and get to know our team!
Overcoming Competition Day Nerves
For most DECA students, the most challenging part of a role-play isn’t the prompt; it's the nerves in a competitive environment. Learn about simple mindset fixes that can help increase confidence and boost scoring results.
Discovering DECA Beyond Graduation
For four years, DECA opened new doors for us. As seniors, we assume graduation closes the door on them. But what if it hands us a new key? DECA doesn’t have to end at graduation, especially within national and association opportunities.
Congratulations to the 2025-26 NASPO Strategic School Procurement Challenge Winners
NASPO and DECA are thrilled to announce the winners of the Strategic School Procurement Challenge!
