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Pitch Decks: Your Questions Answered
New for the 2025-26 school year, six competitive events will replace the previously required 10-page written paper with a 20-slide pitch deck. Check out this article for answers to questions about the change to Pitch Decks.
Helping Your DECA Members Avoid Penalty Points: A Guide for Advisors
As DECA advisors, one of our crucial roles is helping student members navigate the technical requirements of written events. Use this article to guide your student members in avoiding common penalty point deductions.
In the Judge's Mind: What Makes You Stand Out in Your DECA Role-play
Go beyond the official rubric to reveal the unwritten expectations of role-play judges to hear from several experienced judges about the details that separate the solid role-plays from the unforgettable ones.
Advisor Best Practice Spotlight of the Week: Katrina McDowell
Discover how High Plains Technology Center advisor Katrina McDowell is engaging members in marketing management through the Woodward community.
Congratulations to the 2025 Competition University Chapter Climb Challenge Winners
Competition University and DECA Inc. are thrilled to announce the top three teams of the 2025 Competition University Chapter Climb Challenge!
The DECA Drop Episode 2: Personal Branding & Networking
Your 2025–2026 Executive Officer Team saw how podcasts were taking off and wanted to give DECA members the same kind of experience: a place to pick up tips, hear updates and get to know our team!
Case Study of the Week: Marketing a Cruise of the World
Step into the role of the marketing manager for Lantern Cruises, the largest cruise line brand by revenue. The director of marketing wants you to develop a marketing plan that will sell spots on the Platinum World Tour cruise.
Getting Into the Giving Season
From food drives, service events, or acts of kindness within their own schools, members have the opportunity to use this time of year to positively impact their community while living out DECA's mission of leadership and service.
The Power of Ethical Consumerism: How Gen Z Is Redefining Brand Loyalty
For decades, businesses have relied on catchy slogans, sleek packaging and competitive prices to capture the hearts of consumers. But for Gen Z, such aesthetics aren’t enough to win long-lasting faithfulness.
Making Connections Count: Networking Tips for Power Trip and Beyond
Networking can open doors to new friendships, leadership opportunities and future career prospects. Here are a few ways to make those conversations count this fall.
Power Up Your Experience in Arlington, VA
Whether you're from Arlington, TX, Arlington Heights, IL, or anywhere in between, here are seven ways you can make your mark in Arlington, Virginia, at the Ultimate DECA Power Trip.
Ready, Set, Go The Extra: #DECAMonth 2025 is Here
With so much happening, there is no shortage of ways to show your DECA pride during DECA Month. Here's how to get involved by participating in the #DECAMonth Social Media Challenge!
4 Team Bonding Activities to Do with Your Team This Summer
Are you looking to build stronger connections with your friends, officers or members? Here are four unique ideas to Get the Edge with your team over the summer!
Your Leadership Position Is Ending... Now What?
Within DECA (and life!), rewarding experiences often require raising your hand to enter the race, stepping up to the plate, and taking a risk as a leader. Risks come from new challenges, elections, committees, teams and setting goals. Here are thoughts to keep in mind as you pass the torch and leave office.
What to Expect Entering Your DECA Officer Term
You’ve made it! Whether you’re a chapter or association officer, you’re essential to members, your community, your association and DECA as a whole. At the beginning of your term, it’s difficult to figure out how the year will play out, but, here are a few things to keep in mind throughout the year.
Case Study of the Week: A Solution for Unopened Emails
You are the director of customer relations and the marketing communications specialist for Unique Gifts, a catalog and online retailer. More than half of the products are handmade by independent artists and artisans.
Summer Engagement Tips for Your Chapter
The summer months are great for relaxing and having fun, but what could be better than having fun while helping your chapter? These tips and tricks can help your chapter members connect more, prep your chapter for next year, and have fun all at the same time!
Case Study of the Week: The Role of Small Business on the Economy
You are to assume the role of a small business development officer with City Majestic Financial, a non-profit organization that helps business owners with growth and development. A client has asked you for information regarding economics and entrepreneurship.
I Graduated! What’s Next?
Did you recently graduate high school? Are you wondering how you can Get the Edge in the next stage of your life? Well, look no further! This is how you can bring DECA with you, even after graduating high school.
Case Study of the Week: Soliciting Customers from Illness
You are to assume the role of director of operations for SickRX, a new mobile app that helps users determine the severity of symptoms and appropriate actions needed. The director of development has asked you to analyze an offer from a potential investor.
Case Study of the Week: Promoting Small Town Local Start-Ups
You are to assume the role of an investment team working at New Fund, an investment firm that specializes in venture capital located in a city of 4 million people. You will be meeting with the founder of the firm to discuss your plans to increase the number of start-ups coming from small towns.
Download ICDC Certificates and Competitor Transcripts
Learn how to download certificates and competitive event transcripts from DECA's International Career Development Conference.
DECA Earns Two Gold Circle Awards for Excellence in Association Communications from ASAE
DECA Inc. earned recognition by ASAE with a 2022 Gold Circle Award in two categories: E-Magazine and Video. The Gold Circle Awards competition is the premier association marketing, membership, and communications award.
Case Study of the Week: Stopping Subscriber Cancellations
You are to assume the role of the director of sales at NowTV, a direct broadcast satellite television service provider. The senior vice president wants you to develop a special pricing promotion to offer current customers that request to cancel a popular premium cable network.
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Case Study of the Week: Helping Teens with Financial Goals
You are to assume the role of a financial counselor that works with teenagers. You will be meeting with a client to discuss a personal spending plan that will help meet the client’s financial goals.
3 Ways to Make New DECA Members Feel Welcome
Joining DECA can be a rewarding experience for members who decide to get involved. However, just because someone registers as a member, doesn’t mean they automatically start taking advantage of all that DECA has to offer.
Your Guide to Exploring Austin During Collegiate DECA's Engage Conference
The Texas Collegiate DECA officers have put together a list of local favorites for Collegiate DECA members to check out while in Austin for Engage this November.
3 Ways to Sharpen Your Leadership Decision-making Skills
Have you recently taken on a new leadership position? While many perks come with the role, more responsibility often means increased pressure to make the best possible decisions.
Case Study of the Week: Market Research Needed for Wild Fair Amusement Park
You are the director of community relations for Jumbo Entertainment, a company that owns and operates two amusement parks.
Teach Your Students About the Stock Market
The Stock Market Game is the perfect tool to help your students build a fundamental understanding of investing while providing them with real-world skills practice.
Case Study of the Week: How to Best Invest Resources in a Successful Start-up
You are the partner of an entrepreneur that started Gleam, a mobile app that provides car washing services at customers’ homes or places of work. The entrepreneur is unsure how to best use the additional funding.
Gain Insight on the Latest Teen Consumer Trends
Piper Sandler partnered with DECA to publish a consumer pulse survey for the Fall 2021 back-to-school season. Check out the key findings and full results.
Maximizing Your Leadership Passport
Collegiate DECA’s Leadership Passport Program is your one-way ticket to Maximize your Momentum this year! The recipients of these awards will receive recognition during the International Career and Development Conference.
Case Study of the Week: Promoting a High School Swim Team to Local Youth
You are to assume the role of a marketing consultant hired by the South Creek High School Swim Team. The athletic director has hired you to develop methods to promote the swim team to young swimmers at the South Creek Community Pool this summer.
School is in Session: Keys to College Success
Attending college can be the most exciting time of your life, but it comes with a unique set of challenges. Check out these three tips to make your transition easier.
Case Study of the Week: Accounting Software Applications at Gator Guides, LLC
You are to assume the role of an accounting software consultant hired by Gator Guides, LLC, a swamp tour company. The owner wants you to prepare a chart of accounts as the initial software implementation project and also make recommendations related to accounting software applications.
