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Stukent Social Media Marketing Challenge 2024 Winners Announced
Over 1,150 individuals participated in this year's Stukent Social Media Marketing Challenge. Students learned about audience targeting, content scheduling and promotion to drive product sales.
Participate in the Knowledge Matters Digital Presentation Skills Challenge
The Knowledge Matters Digital Presentation Skills Challenge will test your skills at creating and delivering a digital presentation.
The 2025-2026 DECA High School Division Executive Officer Candidate Guide is Now Available
Do you have what it takes to serve as a DECA Executive Officer? Download this year's High School Division Executive Officer Candidate Guide.
Case Study of the Week: Comparing Operational Opportunities
Step into the role of a merchandising specialist for Galaxy Pet, a retail chain specializing in pet food, products and services. The director of operations wants you to compare operational opportunities for the retailer in airports across the nation.
SBE Chapter Certification Submission Site Is Open
The SBE chapter certification submission site is now open for chapters to submit their projects. Check out this article for key reminders as you prepare to submit your project.
Connections First: A Hospitality Guide to Acing Interviews and Job Searches
In hospitality, putting people first is the cornerstone of success. You’ll stand out as a top candidate by building authentic connections with your interviewers and emphasizing your passion for service.
5 Ways to Stay Productive During Finals Season
Finals season can be overwhelming, but staying productive doesn’t have to be stressful. Discover five practical tips to help you set goals, manage your time, create a focused environment and balance self-care, all while staying motivated!
Winter Break Reset
As winter break approaches, it’s important to use your time wisely and reflect on the first half of the school year. Learn how to set yourself up for success in the new year!
Turning Tension into Teamwork: 5 Strategies for Conflict Resolution
Conflict resolution is a necessary transferable skill. Whether dealing with an argument on an officer team, among competition partners, or in a personal relationship, these five tips can help you positively resolve conflicts in the future.
A Note for the Overachievers: How to Thrive During the Mid-Year Grind
Overachievers often find themselves caught between wrapping up the semester and preparing for the year ahead as December rolls in. This is when the pressure peaks, and maintaining balance becomes crucial. Here’s how you can keep your drive without sacrificing your well-being.
Celebrate Entrepreneurship Month with Intuit for Education
Unlock your members’ entrepreneurial success! Celebrate entrepreneurship with real-world skills and first-hand learning for your students with Intuit's Entrepreneurial Finance curriculum.
Case Study of the Week: Choosing the Right Channel
Step into the role of an entrepreneur who has created a line of all-natural haircare products named Cleanse. Your business partner has asked you to analyze a list of four retailers that want to sell Cleanse products.
Case Study of the Week: Marketing to a Younger Demographic
Step into the role of a marketing specialist for Station Hardware, a retailer specializing in home improvement products. The director of marketing wants you to create a marketing plan that will introduce the brand to a new demographic.
Vector Marketing and DECA Celebrate 20 Years of Partnership
DECA proudly celebrates 20 years of partnership with Vector Marketing Corporation - a collaboration that has empowered DECA members and educators to succeed in and out of the classroom.
Congratulations to the Collegiate DECA Members of the Month
This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Member of the Month and what makes them extraordinary leaders.
Here Are 5 Themes for Your Next Chapter Meeting
Meeting themes are a great way to show your school that DECA is extraordinary. They also encourage and persuade someone unfamiliar with DECA to attend the meeting, boosting member retention.
Generation Z’s Buying Power is Reshaping Retail Trends and Revitalizing Malls
NRF’s Hot 25 Retailers list reflects the growing influence of Generation Z, and it likely won’t be the last list to do so. These retailers offer shoppers engaging experiences and curated events.
Three Hats, One Head: Balancing School, Work and DECA
Between classes, jobs and DECA, finding balance takes that extra effort. Here are four tips to help you effectively balance responsibilities and make the most of every opportunity!
How to Place a Custom Order with Shop DECA
Looking to personalize your DECA gear? The Shop DECA team has made creating and ordering custom merchandise for your chapter simple and easy.
Alumni: Tell Us Your DECA Story!
DECA Inc. is excited to launch a new platform for alumni to share their DECA stories, become future volunteers and get involved with their associations.
Case Study of the Week: Luggage For Rent
Step into the role of an entrepreneur looking to develop a new project. A friend has an idea for a new business but needs help developing it into a feasible venture.
Shop DECA FAQs & Answers
How do I get a new blazer patch? Can I exchange or return a blazer? What is DECA+? The Shop DECA team is here to help answer some of your most frequently asked questions about Shop DECA products and processes.
DECA and the NRF Foundation Celebrate 30 Years of Partnership
For three decades, DECA Inc. and the NRF Foundation have shared a powerful vision: preparing the next generation of leaders for success in retail and beyond. This year, we proudly celebrate 30 years of collaboration, innovation and student impact.
From the Soccer Field to the DECA Stage: Starting the Kingwood High School Chapter
From chasing Division 1 dreams on the soccer field to building one of Texas's fastest-growing DECA chapters, I discovered that true leadership is about more than wins. It's about finding your voice, creating community and inspiring others to rise.
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The Art of Storytelling
Whether we are competing, fundraising, socializing, serving or leading we are constantly telling a story—our DECA story. So, why not make your story the best it can be?!
Behind the Headlines with a P&G Communications Executive
Procter & Gamble Chief Communications Officer Damon Jones sits down with NRF Foundation All Access for “20 Questions.”
Announcing the 2020 Intuit Innovation Challenge Winners
The Intuit Innovation Challenge is a hands-on design thinking project, daring students around the globe to innovate for impact to help reverse the effect of global warming.
Top 10 Marketing Trends to Watch for in 2021
Looking for the latest trends and buzzwords to incorporate into your next role-play? DECA’s Competitive Events Specialist shares a look at what to expect in the new year.
Association Office: Is It Right for You?
Are you passionate about DECA and its members? Do you have what it takes to lead others? Then maybe you should consider running for an association office. Keep reading to find out whether or not this position is the right fit for you and what you can expect from it!
The Insider's Guide to Marketing Your SBE
If you want to attract new customers while maintaining a loyal base, you need to utilize cutting-edge techniques for your school-based enterprise. Here are some of our favorites shared by DECA advisors across the globe.
The Circle of DECA
As high school DECA members from different states, these alumni members never imagined they would come full circle to work for the same company, AT&T, and pass the baton by mentoring current high school DECA members.
Behind the Scenes at the MDA Telethon
MDA is giving DECA members an exclusive behind-the-scenes look at the creation of the MDA Telethon from a marketing and communications lens and shares how the show was collaboratively created.
Collegiate DECA 2020-2021 Stock Market Game Session 1 Top Competitors
DECA congratulates the following top-ranking teams who participated in the first session of the Collegiate DECA Stock Market Game.
Top 5 DECA Moments of 2020
The past year was full of new experiences within DECA. We learned how to be emerging leaders from our homes during a global pandemic, adjusted to virtual competition and rocked online conferences. With 2020 behind us, let’s take a trip down memory lane and look back on all of the fun DECA memories we made.
Top 5 Collegiate DECA Moments of 2020
Even in the face of adversity, our members continue to thrive! Here's a look back at the five greatest (virtual) moments from 2020.
Minnesota State University-Moorhead DECA Hosts a Mock Competition
Trying to figure out how to run a successful mock competition? See how Minnesota State University-Moorhead DECA members made it possible.
