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Conferences

DECA is Excited to Welcome 75+ Exhibitors to ICDC

Apr 14, 2025

Attendees of DECA's International Career Development Conference in Orlando, FL will have the chance to network with more than 75 exhibitors. Explore the companies, colleges and organizations participating in this year’s event.

Conferences

Maximizing Your Professional Conference Experience

Apr 14, 2025

Whether it’s your first time or you’ve started collecting pins like a pro, there’s more to the conference experience than a weekend getaway. With the right preparation and a few tips, you can turn a few days of networking and workshops into a launchpad for your future.

Conferences

Download the 2025 DECA ICDC Program + Mobile App

Apr 14, 2025

Get ready to gather with 25,000 attendees at DECA's International Career Development Conference in Orlando, FL! Download the conference program to start planning your custom experience.

Case Study of the Week

Case Study of the Week: Does Flavoring Help a Cough?

Apr 14, 2025

Step into the role of the director of marketing for Haven Products, a popular brand of over-the-counter medicines. The president has asked you to analyze the new Stop Cough with Honey.

Partners

How to Bring Excitement to your Classroom this Financial Literacy Month

Apr 8, 2025

The Intuit Hour of Finance™ Challenge gives schools a free, interactive way to teach students about budgeting. Schools can win prizes*, and students learn important money skills through games and real-life situations, making finance fun and easy to understand.

Case Study of the Week

Case Study of the Week: SMOKE IN THE KITCHEN!

Apr 7, 2025

Step into the role of the event services manager for Hotel Heights. The banquet manager has alerted you to an issue that will directly affect an event taking place in one of the hotel’s meeting rooms and needs you to resolve the issue.

DECA News

Congratulations to DECA's 2025 Emerging Leader Honor Award Recipients

Apr 4, 2025

We are excited to announce the 2024-2025 recipients of DECA's Emerging Leader Honor Award! This award recognizes outstanding senior members for their involvement with DECA.

Conferences

Congratulations to the 2025 Marriott Foundation ICDC Travel Scholarship Recipients

Apr 2, 2025

Through a generous contribution from the J. Willard & Alice S. Marriott Foundation, DECA is pleased to provide travel scholarships to high school DECA members to participate in the 2025 International Career Development Conference (ICDC) in Orlando, FL.

Chapter Strategy

DECA Doesn’t End After High School: Meet the Students Continuing Their Journeys

Apr 1, 2025

As the school year comes to a close, high school seniors may feel like their time with DECA is coming to an end. But what if that’s just the beginning? Meet a group of students who have seamlessly transitioned into Collegiate DECA, continuing their journeys and forging their paths to success.

Chapter Strategy

Does DECA End After High School? How Collegiate DECA Prepares You for the Future

Apr 1, 2025

With endless opportunities, Collegiate DECA welcomes individuals from all backgrounds and majors, providing a platform to continue evolving as emerging leaders. Whether you're looking to enhance your career or explore new possibilities, DECA is where you can thrive.

Conferences

A Guide to the Exhibit Hall at ICDC

Apr 1, 2025

Outside of competition, academies and pin trading, another way to spend time in the OCCC is by visiting the ICDC Exhibit Hall. You can interact with many colleges, employers and vendors to see where the future may take you.

Leadership

Reflecting on a Year of Leadership: Growth, Lessons & Gratitude

Apr 1, 2025

Take a moment to pause and reflect on your leadership journey this year. Read takeaways and tools to reflect on your year in DECA and recognize your achievements!

Case Study of the Week

Case Study of the Week: Winning With An Unintentional Celebrity Endorsement

Dec 22, 2025

Step into the role of the owner of Sporty Looks, a shop that sells elevated athletic apparel. Your business partner wants you to develop a marketing plan that will engage new customers.

Spotlights

Preparing for DECA Glass: High Plains Technology Center’s Competition Prep Session

Dec 18, 2025

High Plains Technology Center DECA hosted a competition preparation session to help members sharpen their skills, gain confidence, and get ready for the competition stage.

Leadership

Why Human Connection Still Matters in a Digital Business World

Dec 18, 2025

In a world that is constantly evolving, the ability to connect with others will always remain a competitive advantage. Understanding the value of relationships is just as important as mastering technical skills.

DECA News

Add Collegiate DECA to Your Winter Break

Dec 16, 2025

Winter break is the perfect time to relax, recharge and reset for the second part of the school year, but you don't have to take a break from DECA! Here are some helpful tips to stay involved and beat any winter break boredom.

Case Study of the Week

Case Study of the Week: Fake Reviews vs Paid Influencers

Dec 15, 2025

Step into the role of an ethical consultant hired by the chief operations officer at Watcher, a premium television network that is available as an added channel on cable and satellite providers or as a streaming video on demand service.

Spotlights

Congratulations to the Collegiate DECA Members of the Month

Dec 12, 2025

This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Member of the Month and what makes them extraordinary leaders.

DECA News

Announcing the Collegiate DECA 2025 Virtual Case Simulation Competition Winners

Dec 9, 2025

This year, over 100 Collegiate DECA members participated in the Collegiate DECA Virtual Case Simulation competition, sponsored by long-time DECA partner, Knowledge Matters. Congratulations to the top three performers!

DECA News

The 2026-27 Collegiate Executive Officer Candidate Guide is Now Available

Dec 9, 2025

Collegiate DECA's Executive Officer Candidate Guide is now available. Learn what it takes to become a candidate.

Conferences

Exclusive Travel Discounts for DECA Members

Dec 8, 2025

DECA has arranged special airfare considerations for those attending DECA conferences in 2026. Check out special deals and discounts.

Case Study of the Week

Case Study of the Week: Last Call For Mozzarella Sticks

Dec 8, 2025

Step into the role of the general manager of Paisley Town, a family restaurant located in a city of 150,000 people. The owner wants you to determine how to sell excessive inventory before expiration.

Leadership

Blooming into the Holiday Season: Nurturing Your Mind When the World Gets Busy

Dec 5, 2025

Feeling overwhelmed this holiday season? Discover how to bloom amid the chaos, lift your mood and nurture your mind with simple, powerful tips to stay calm, connected and energized when the world feels too busy.

Career Insights

Fashion Tech, AI and The Innovators Shaping Retail’s Next Chapter

Dec 4, 2025

Consumers want ideas, guidance and moments that feel built around them. A new wave of intelligent tools is starting to meet those expectations and change how people search, compare and decide what to buy.

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DECA News

Positioning for the Future: DECA's 2020-2021 Impact

Feb 1, 2022

As nearly everyone has proclaimed, 2020-2021 was a year unlike any other. While it significantly changed the member experience, it was also a period of significant innovation that would position our organization even better for the future.

DECA News

Congratulations to the Intuit Social Innovation Challenge Winners

Feb 1, 2022

This year, Intuit challenged students to “Lead with a Cause” by designing an innovative solution to make entrepreneurship and business ownership accessible for all. DECA Inc. is excited to announce the top teams in the 2021-2022 Intuit Social Innovation Challenge!

College Success

Getting Involved in High School and Beyond

Feb 1, 2022

You do so much through DECA and other activities, but how can you turn your accomplishments and involvements into college acceptance? Learn how to become a stand-out candidate when applying to college and future career positions.

Chapter Strategy

Valentines Day... But Make it DECA Style

Jan 31, 2022

The season of love has arrived! February is the month to cherish your loved ones and let them know how much you appreciate them. Here are three ways to celebrate Valentine’s Day with your DECA chapter!

Case Study of the Week

Case Study of the Week: To Tell or Not To Tell

Jan 31, 2022

You are the director of human resources and director of customer relations for Soundwave Company Bakery, a regional chain of coffee shops with twenty-five locations. Soundwave Company Bakery provides the communities it serves with coffees, teas, muffins, scones, croissants and other beverages and freshly baked treats.

Conferences

Announcing the Speaker Lineup for DECA's Sports and Entertainment Marketing Conference

Jan 31, 2022

From a sell-out crowd of loyal fans waiting for the opening kickoff to a high-profile entertainer eager to take the stage for an encore presentation, sports and entertainment marketing provides a rush for those interested in these career areas.

Case Study of the Week

Case Study of the Week: Insurance Needs for Young Adults

Jan 24, 2022

You are to assume the role of a senior college student. You are meeting with a risk management advisor at an insurance organization to learn about the need for insurance, the benefits of having insurance and the consequences of not having insurance.

Career Insights

6 Steps to Create an Integrated Marketing Campaign

Jan 15, 2022

With so much competition in the marketplace, brands need to do everything they can to stand out to their customers. An integrated marketing campaign is not only effective, but it can boost brand awareness, build loyalty, and improve revenue. Here are six tips for creating an integrated marketing campaign.

Career Insights

Advertising: Generating Ideas

Jan 15, 2022

Learn creative thinking skills through an ideation process. Explore simple, fun, creative thinking techniques designed that can be used to generate ideas for paintings, photography, films, animations, graphic design, sculptures, fabric design, fashion design, industrial design or any special creative interest.

DECA News

Congratulations to the DECA Stock Market Game 2022 ICDC Qualifiers

Jan 10, 2022

DECA Inc. is pleased to announce the 2022 ICDC qualifiers in the DECA Stock Market Game, administered by the SIFMA Foundation.

Case Study of the Week

Case Study of the Week: The Benefits of the Farmer's Market

Jan 10, 2022

You are to assume the role of the general manager of Café on the Square, a restaurant located in the town’s main square. The owner of the restaurant has asked you to determine how the restaurant can participate in a weekly farmer’s market.

Compete

How to Handle Competitive Event Feedback Like a Pro

Jan 4, 2022

Feedback is a key element of developing as an emerging leader and entrepreneur. Use these tips to turn feedback from districts into future competitive event success.