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Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX
Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.
The New Wave of Marketing in Real Estate
The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.
Watch Now: DECA's 2024-2025 Membership Video
Check out DECA's 2024-2025 membership video to help your chapter show students why joining DECA empowers members to Be The One who makes a difference.
Case Study of the Week: Fighting a Dupe
Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.
Choosing Your Competitive Event
Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!
Discover More About Puerto Rico DECA
DECA Puerto Rico is the local representation of the international organization DECA, which focuses on preparing students for college and careers through practical competencies and the development of leadership skills.
Leadership Lessons from DECA: Growing as a Student Leader
Leadership in DECA has been an incredible journey of growth and learning. The experiences and lessons I’ve gained have shaped me as a leader and prepared me for future endeavors.
Summer of DECA Quest with Syosset DECA
This summer, DECA members worldwide have been participating in a special GooseChase scavenger hunt where chapters can share their summer highlights and goals for their DECA chapter this upcoming school year.
The Business of the Olympics
The Olympics. An event, a competition, a show. While millions tune in to the most prestigious athletic contests in the world, few can see the business behind the scenes. This article will delve into the business side of the Olympics, from margins to media.
This Is How We Do DECA: Advisor Basic Training Series
Join us for the brand new This Is How We Do DECA: Advisor Basic Training series, designed for brand new or newer DECA chapter advisors looking for an overview of the year to come.
Be The One with 2024-2025 Chapter Campaigns
The 2024-2025 DECA Chapter Campaigns are here to help you Be The One! Participating in the chapter campaigns encourages DECA members to engage with their community and grow membership.
2024-2025 SBE Chapter Certification Guidelines Available Now
The SBE chapter certification guidelines and competition guidelines for the 2024-2025 school year are now available.
Growing a Global Brand: An Inside Look at Universal
Universal Orlando Resort™ is known around the globe as an epic, world-class vacation destination. But that didn’t happen overnight.
The Ultimate Written Event Guide
Before serving as the 2018-2019 High School Division President, he was an international finalist, earning second place in the International Business Plan at ICDC in Anaheim. Andrew Weatherman took home DECA glass and now he’s taking the time to share his insider secrets with you.
Collegiate DECA 2017-2018 Stock Market Game Session 2 Top Competitors
After three months of competition, Collegiate DECA congratulates the top teams who participated in Session 2 of the competition. Rankings are based on percentage growth against the S&P 500, not equity (learn more about the S&P 500 here).
Collegiate DECA's 2017-2018 Recognition Award Winners
Congratulations to the 2017-2018 Collegiate DECA Recognition Award winners!
Collegiate DECA 2017-2018 Leadership Passport Program Recipients
Congratulations to the chapters and individuals who completed the 2017-2018 Collegiate DECA Leadership Passport Program.
DECA Scholarship Recipients 2017-2018
DECA is pleased to announce the 2017-2018 scholarship recipients. Each year, DECA and its corporate partners award over $300,000 in scholarship to DECA members.
DECA Direct Magazine: Prepare for the Real World
Whether you're about to graduate high school and begin your journey into college, or are saying goodbye to your collegiate years and are looking towards starting your career, this issue has the tips and best practice you need to know to achieve #Limitless success in the real world.
5 Things to Help You Prep for Your Prepared Event
Association conferences are right around the corner for DECA members everywhere, and while some members are not too worried about getting ready, others may have already started stressing out.
DECA Direct Magazine: Food and Hospitality
This issue takes you inside the hospitality industry to discover the vast opportunities available to DECA members. Plus, we have an exclusive interview with two former Utah DECA members who were recently featured on Shark Tank for their creative solution to traditional wedding bands.
Top Competition Mistakes You Don’t Want to Make
Let’s face it, DECA has a lot to offer, but competition is what most DECA members look forward to. Dedicated DECA members will start studying and practicing for their competitive event months in advance.
DECA Direct Magazine: Tech Trends
This issue features articles from colleges and companies exploring the topic of virtual reality technology and how it's changing the way business is done, jobs are created and consumers are shopping.
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DECA Honors Advisors for 40-45 Years of Service
The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding and continued service to the organization and its mission. Thank you to these long-time advisors who have reached new milestones of service to DECA's members.
Top 10 MDA Fundraising DECA Chapters
DECA and the Muscular Dystrophy Association are excited to announce this year’s top fundraising DECA chapters.
17,000 DECA Members Prepare for College and Careers During International Virtual Conference
More than 17,000 DECA members registered to participate, with all 146,000 members invited to join, an added benefit included with their DECA membership.
Meet Collegiate DECA's 2021-2022 Executive Officer Candidates
Meet the candidates hoping to serve as the leaders of Collegiate DECA for the 2021-2022 school year. You can learn more about the candidates on DECA Connect.
DECA Inc. Reaffirms Its Commitment to Continue to Stand against Racism, Hate and Bigotry of Any Kind.
In light of the ongoing violence and discrimination against the Asian American and Pacific Islander community, DECA Inc. reaffirms its commitment to continue to stand against racism, hate and bigotry of any kind.
Congratulations to the Marriott Foundation ICDC Registration Scholarship Recipients
Through a generous contribution from the J. Willard & Alice S. Marriott Foundation, DECA is able to provide registration scholarships to high school members participating in the 2021 Virtual International Career Development Conference.
DECA Scholarship Recipients 2020-2021
DECA is pleased to announce the 2020-2021 scholarship recipients. Each year, DECA and its corporate partners award over $200,000 in scholarships to DECA members. Congratulations to this year’s recipients!
Case Study of the Week: Insurance Needs for New Professionals
You are to assume the role of an insurance agent. You will be meeting with a new client that wants to know more about different types of insurance that would be beneficial.
Women's History Month Discussion with Emerging Leaders
Three emerging leaders sit down with AT&T to discuss the importance of women's history month.
Developing an Entrepreneurial Mindset
What do you think Shark Tank’s Lori Greiner, Amazon’s Jeff Bezos, and Beats Electronics founder Dr. Dre have in common?
Stukent Social Media Challenge 2021 Winners Announced
Over 1,500 individuals participated in this year's Stukent + DECA Social Media Challenge. Participants tested their social media marketing skills by managing a $5,000 weekly budget in simulated ad dollars for a fictitious, global bag company. Here are the top 29 performers!
Getting that ‘A’ for any College Paper
Writing is one of the most important skills you’ll learn during your college career. You’ll write research papers, essays, short answers and so much more. Proper grammar, diverse sentence structures and organized paragraphs are vital to your success and will excel at the University of Wyoming College of Business.
