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Spotlights

2021 DECA Pumpkin Contest Winners

Nov 1, 2021

Congratulations to the winners of DECA's Annual Pumpkin Contest! This year's contest had an impressive 565+ submissions from members all across the DECA world. The selection process was not easy, but the members have voted and we are excited to announce the top three winners in each category!

DECA News

Discover DECA+

Oct 26, 2021

Introducing an all-new portal to help DECA members explore careers and prepare for competition.

Partners

DECA and Piper Sandler Complete 42nd Semi-Annual Survey of 10,000+ U.S. Teens

Oct 26, 2021

DECA and Piper Sandler completed the 42nd semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 10,000 teens across the U.S. with an average age of 15.8 years.

Case Study of the Week

Case Study of the Week: Keeping the Fixings Bar at Burger Country Fresh

Oct 25, 2021

You are to assume the role of the operations manager at Burger Country, a fast food restaurant with five locations that specializes in hamburgers. The owner of the company has asked you to explain operational considerations in a new portion of each restaurant called the “fixings bar.”

College Success

4 Factors for College Matchmaking

Oct 20, 2021

Many DECA members will soon begin starting the college application process. While there are many factors that should influence your decision, here are four key factors you should consider when choosing which college(s) to apply to.

Case Study of the Week

Case Study of the Week: Remarketing a Classic Shoe Store

Oct 18, 2021

You are to assume the role of a marketing communications consultant hired by Cost Less Shoes, a national chain of discount footwear for men, women, and children. The CEO of the company has hired you to develop a marketing communications plan that will remarket the brand.

Compete

Earning DECA Glass: Online Events

Oct 18, 2021

Previous ICDC competitive events winners share their thoughts and insights on DECA's online events. Discover tips and tricks to help you prepare for your quest for DECA glass in the Stock Market Game and Virtual Business Challenge.

Compete

5 Ways to Improve Your Prepared Event

Oct 17, 2021

Written events can be difficult to master. What does a winning project look like? What kind of before-hand preparation is required?

Career Insights

Improving the Employee Experience

Oct 15, 2021

This year's Business Operations Research topic focuses on ways to improve the employee experience. We visited with Intuit, Men's Wearhouse and Marriott International to learn how they are charting a course for the future of their workplace culture based on their experiences from the past year.

Leadership

Rules to Live By: The Nature of Ethics

Oct 14, 2021

When you think of ethics, what comes to mind? Doing what people say you should do? Obeying the law? While these can both be part of ethical behavior, it takes a lot more than just listening to authority figures or doing what’s legal to be an ethical person.

Chapter Strategy

Using Pop-up Events to Increase SBE Sales

Oct 11, 2021

Pop-up events are becoming more popular, and there are plenty of reasons why you should consider having your School-based Enterprise (SBE) pop up in your community.

Leadership

3 Ways to Handle Burnout

Oct 11, 2021

Have you ever experienced a case of burnout? If so, it can be a challenging experience. During the school year, we take on many responsibilities and may find it hard to balance work, academics and life with so much on our plate. It is important to find a way to take a break and rest–both physically and mentally–to avoid burnout.

DECA News

Join the 2025 Collegiate Content Creation Team

Jan 13, 2025

Are you a Collegiate DECA member who loves to do content creation and marketing? Learn more on how you can join the Collegiate Content Creation Team today.

Case Study of the Week

Case Study of the Week: Can Existing Customers Find New Customers?

Jan 13, 2025

Step into the role of the owner of Good Pet, an online company that sells premium pet treats. Your business partner wants you to develop a marketing plan that will help the company gain new customers.

Compete

Get Ready for Session Two of the Collegiate DECA Stock Market Game

Jan 7, 2025

Collegiate DECA members are invited to participate in the second session of the DECA Stock Market Game which kicks off on February 3, 2025.

DECA News

Announcing the Collegiate DECA 2024-2025 Stock Market Game Session 1 Top Competitors

Jan 6, 2025

DECA congratulates the top-ranking individuals and teams who participated in the first session of the Collegiate DECA Stock Market Game.

Case Study of the Week

Case Study of the Week: January and February are Slooooow!

Jan 6, 2025

Step into the role of the director of marketing for Jubilant Ranch, an extremely popular amusement park. The chief marketing officer wants you to choose one market to target for a promotion that would increase attendance in January and February.

Conferences

Accelerate into Association Conference Season

Jan 1, 2025

As Collegiate DECA members begin the new year, members within chartered associations get ready to compete at their association conferences. Learn the important details on how to make the most of your association's Career Development Conference experience.

Compete

Preparing for Competition Season

Jan 1, 2025

As competition season approaches, dive into event samples, practice role-plays and make the most of DECA's sample exams to fine-tune your skills and master time management for the big day.

Chapter Strategy

Bridging the Gap: How to Connect with High School DECA Members

Jan 1, 2025

Collegiate DECA benefits from bringing new members to our organization and having high school seniors join us upon graduation. Here are a few ways to help promote our division and ways to connect with the high school division throughout the year.

Chapter Strategy

3 Steps to Build a System for Success in 2025

Jan 1, 2025

Success is about action. Reflect on who you are, build habits that align with your ambitions and take bold actions to create opportunities. No matter how small, every step moves you closer to your goals.

Conferences

Exclusive Travel Discounts for DECA Members

Dec 19, 2024

DECA has arranged special airfare considerations for those attending DECA conferences in 2025. Check out special deals and discounts.

Spotlights

How the Leadership Passport Program Prepares Members for Careers

Dec 18, 2024

The Individual Leadership Passport Program incorporates various skill-building activities to prepare you for the professional path you aspire to succeed in.

Spotlights

Professionalism: The Foundation of Workplace Success

Dec 18, 2024

Professionalism will always be crucial when interacting with others, not just within DECA but also in the workplace and future careers. Here is how professionalism can be the foundation of success for you.

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DECA News

2019-2020 IMPACT Program Winners Announced

Apr 14, 2020

The 2019-2020 IMPACT Program awards were announced on April's #OneDECA call!

Leadership

7 Ways to Perfect your Instagram

Apr 13, 2020

Social media is a huge part of forming a brand. Whether it be a product or personal branding, an effective social media account can draw much-needed attention to what you promote. Follow the tips below to create an amazing Instagram page!

Spotlights

Rocking Out for Competitive Success

Apr 11, 2020

UT Austin's Collegiate DECA chapter officers organized a case study competition prep meeting. The officers chose an Austin original for the case study content: Austin City Limits!

Leadership

Giving and Receiving Feedback

Apr 10, 2020

Perhaps one of the hardest professional skills to develop is giving and receiving feedback. However, once you begin to give and receive feedback in a positive matter, you will become a leader worth following.

Leadership

5 Brainstorming Techniques to Produce Your Next Winning Idea

Apr 9, 2020

Whether you’re writing a paper, creating a project or preparing for a role-play, generating ideas is often the toughest part. Read below for different techniques you can adapt to come up with your next great idea!

DECA News

DECA Announces the 2020-2021 Theme: Next Level

Apr 7, 2020

If there’s one thing that’s true about DECA members, it’s our ability to surprise you. Just when you think you’ve seen it all, we find a way to break through to the NEXT LEVEL.

DECA News

Congratulations to the 2020-2021 Marriott Foundation Curriculum Grant Recipients

Apr 6, 2020

Congratulations to the chapters selected to receive the VBC-DECA Hotel Challenge Curriculum Grant provided by the J. Willard & Alice S. Marriott Foundation. The curriculum grant will begin with the 2020-2021 school year and will continue for three years.

Compete

The Making of Collegiate DECA's Individual and Team Case Studies

Apr 6, 2020

The Individual and Team Case Studies involve real-world industry trends that present a challenge for competitors to solve. The case study scenarios are derived from input from National Advisory Board partners, industry associations and trade journals. Read on for an inside look at how they are created.

Spotlights

A Week of Joy for a Lifetime of Hope

Apr 4, 2020

Detroit Catholic Central DECA is thrilled to have raised $18,065 - the most in the nation - benefitting the Muscular Dystrophy Association (MDA), granting a week of joy to so many children.

Leadership

3 Books to Boost Your Leadership

Apr 2, 2020

Many correlations have been drawn between those who read and those who lead. Here are three of my favorite leadership-oriented books to help occupy your time.

DECA News

DECA Honors 2019-2020 Top Leaders, Advisors, Chapters and Associations

Mar 31, 2020

DECA is proud to announce the chapters, associations and individuals who have earned high honors for serving an exceptional number of members, advisors, alumni and business partners.