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Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX
Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.

The New Wave of Marketing in Real Estate
The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.

Watch Now: DECA's 2024-2025 Membership Video
Check out DECA's 2024-2025 membership video to help your chapter show students why joining DECA empowers members to Be The One who makes a difference.

Case Study of the Week: Fighting a Dupe
Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.

Choosing Your Competitive Event
Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!

Discover More About Puerto Rico DECA
DECA Puerto Rico is the local representation of the international organization DECA, which focuses on preparing students for college and careers through practical competencies and the development of leadership skills.

Leadership Lessons from DECA: Growing as a Student Leader
Leadership in DECA has been an incredible journey of growth and learning. The experiences and lessons I’ve gained have shaped me as a leader and prepared me for future endeavors.

Summer of DECA Quest with Syosset DECA
This summer, DECA members worldwide have been participating in a special GooseChase scavenger hunt where chapters can share their summer highlights and goals for their DECA chapter this upcoming school year.

The Business of the Olympics
The Olympics. An event, a competition, a show. While millions tune in to the most prestigious athletic contests in the world, few can see the business behind the scenes. This article will delve into the business side of the Olympics, from margins to media.

This Is How We Do DECA: Advisor Basic Training Series
Join us for the brand new This Is How We Do DECA: Advisor Basic Training series, designed for brand new or newer DECA chapter advisors looking for an overview of the year to come.

Be The One with 2024-2025 Chapter Campaigns
The 2024-2025 DECA Chapter Campaigns are here to help you Be The One! Participating in the chapter campaigns encourages DECA members to engage with their community and grow membership.

2024-2025 SBE Chapter Certification Guidelines Available Now
The SBE chapter certification guidelines and competition guidelines for the 2024-2025 school year are now available.

Leadership Team Building Ideas
While social distancing, it can be difficult to connect with the members of your leadership team. However, it is vital to continue being productive and connected. We want all teams to have an extra strong start to the next school year in order to make up for lost activities and events. Below are my top five tips to keep the DECA spirit alive with your leadership team!

4 Tips for Summer Job and Internship Success
For many students, finding a summer job, career-defining internship or even a well-paid career can be challenging, and the current job market does not make it any easier. Additionally, some students are enduring the nightmare of having their internship or a job offer revoked, while others are shifting to working remotely.

Using Zoom to Unlock New Learning Opportunities
It’s safe to say that 2020 has thrown just about everyone for a loop. Like many educators, Sharon Cutler, a 15-year DECA chapter advisor and teacher at Marjory Stoneman Douglas High School in Parkland, FL, has been looking for unique ways to engage her students through distance learning.

Mastering Virtual Interviews
A hiring manager emails to tell you they'd like you to interview for your dream position -- virtually. Now what? Watch this video to help you master your next virtual interview.

Tips for Acing Finals while Social Distancing
While finals this year will likely be accompanied by new challenges, that doesn’t mean they should be feared! Follow the steps below to ace your upcoming final exams with confidence.

DECA Recognizes National Advisory Board Members' Years of Service
Congratulations to several outstanding National Advisory Board partners for reaching new milestones of service to DECA.

Watch Now: Emerging Professional Conversations
Engage in a conversation with former DECA Inc. executive officers turned emerging professionals. Learn how they leveraged their DECA experience to earn success in college and their careers. Watch now.

Collegiate DECA Honors Advisors for Years of Service
The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding and continued service to the organization and its mission. Thank you to these long-time advisors for their years of service to Collegiate DECA.

Watch Now: Executive Mentor Roundtable
Learn what it takes to become a successful business professional from a roundtable of accomplished executives in each of these career areas. Watch now.

Watch Now: Leadership Lessons from Geekdom
Learn about the quirky subcultures and communities born out of the fixation of various interests, uncover the powerful success behaviors geeks exhibit, and find practical guidance as an emerging leader and how to tap into strengths in your teams. Watch now.

Introducing the 2020-2021 Collegiate DECA Executive Officer Team
Congratulations to the newly-elected 2020-2021 Collegiate DECA Executive Officer Team! The team is eager to represent all Collegiate DECA members and will quickly begin work on their goals and objectives for the year ahead.

Collegiate DECA 2019-2020 Stock Market Game Session 2 Top Competitors
DECA congratulates the following top-ranking teams who participated in the second session of the Collegiate DECA Stock Market Game.
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Your Chapter's Best Year Yet
No matter your goals for the year, membership is the foundation of every DECA chapter. It’s important to plan ahead to reach potential new members and find innovative ways to engage your current members as well. With more than 10 years of DECA experience under their belts, Collegiate DECA Executive Officers Lindsay Joyner and Max May share their secrets to successfully growing chapter membership.

Take a Look: DECA's New Project Management Events
The Project Management Events require participants to use project management skills to initiate, plan, execute, monitor and control and close a project.

4 Things You Must Remember While Public Speaking
Did you know that 4 out of 5 people have a fear of public speaking? If you’re one of them, then keep reading because public speaking is such an important part of DECA.

2018-2019 IMPACT Program Winners Announced
The 2018-2019 IMPACT Program awards were presented at the Chartered Association Officer luncheon in Orlando at #DECAICDC!

Collegiate DECA 2018-2019 Stock Market Game Session 2 Top Competitors
An acclaimed program from the SIFMA Foundation, the Collegiate DECA Stock Market Game™ is an online simulation that challenges teams with building and managing a $100,000 virtual investment portfolio of stocks, bonds and mutual funds. Participants manage all aspects of the portfolio including asset selection, buying and selling.

Meet the 2019-2020 Executive Officer Team
Elected at the 2019 DECA International Career Development Conference in Orlando, Florida, the 2019-2020 Executive Officer Team is eager to represent DECA members around the globe this year. Here we go, DECA!

Meet the 2019-2020 Collegiate DECA Executive Officer Team
Elected at the 2019 Collegiate DECA International Career Development Conference in Orlando, Florida, the 2019-2020 Executive Officer Team is eager to represent Collegiate DECA members this year. Y

Collegiate DECA 2018-2019 Leadership Passport Program Recipients
Congratulations to the following chapters and individuals for completing the requirements for the 2018-2019 Collegiate DECA Leadership Passport Program. This program encourages students to be engaged on campus and in their communities, and chapters to engage more fully with DECA’s programming year round.

Collegiate DECA's 2018-2019 Recognition Award Winners
Congratulations to the 2018-2019 Collegiate DECA Recognition Award winners!

DECA Scholarship Recipients 2018-2019
DECA is pleased to announce the 2018-2019 scholarship recipients. Each year, DECA and its corporate partners award over $300,000 in scholarships to DECA members. Recipients who will be present at the 2019 International Career Development Conference will be recognized on stage.

DECA's 2019 Advocacy Campaign Recipients
February was Career and Technical Education (CTE) Month, leading many DECA chapters to raise their voices in their schools, communities and associations to advocate on behalf of DECA and CTE through completing DECA’s Advocacy Campaign.

FIDM Entrepreneur of Tomorrow Challenge 2019 Winners
DECA Inc. and the Fashion Institute of Design & Merchandising (FIDM) are excited to announce the winners of the 2019 FIDM Entrepreneur of Tomorrow Challenge.