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Case Study of the Week: Fighting a Dupe
Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.
Choosing Your Competitive Event
Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!
Discover More About Puerto Rico DECA
DECA Puerto Rico is the local representation of the international organization DECA, which focuses on preparing students for college and careers through practical competencies and the development of leadership skills.
Leadership Lessons from DECA: Growing as a Student Leader
Leadership in DECA has been an incredible journey of growth and learning. The experiences and lessons I’ve gained have shaped me as a leader and prepared me for future endeavors.
Summer of DECA Quest with Syosset DECA
This summer, DECA members worldwide have been participating in a special GooseChase scavenger hunt where chapters can share their summer highlights and goals for their DECA chapter this upcoming school year.
The Business of the Olympics
The Olympics. An event, a competition, a show. While millions tune in to the most prestigious athletic contests in the world, few can see the business behind the scenes. This article will delve into the business side of the Olympics, from margins to media.
This Is How We Do DECA: Advisor Basic Training Series
Join us for the brand new This Is How We Do DECA: Advisor Basic Training series, designed for brand new or newer DECA chapter advisors looking for an overview of the year to come.
Be The One with 2024-2025 Chapter Campaigns
The 2024-2025 DECA Chapter Campaigns are here to help you Be The One! Participating in the chapter campaigns encourages DECA members to engage with their community and grow membership.
2024-2025 SBE Chapter Certification Guidelines Available Now
The SBE chapter certification guidelines and competition guidelines for the 2024-2025 school year are now available.
Recruit, Retain, Repeat: Strategies for Maintaining Chapter Memberships
DECA is poised to reach record membership levels yet again. Establishing a strong support framework is crucial to maintaining this growth and effectively nurturing new chapters. Here is how you can foster retention and create a lasting impact.
Engaging with High School Member Video Calls
Discover ways to stay engaged this year through the High School Executive Officer team’s One DECA, President's Council and Regional Call series.
Selling DECA to New Members
Membership recruitment at the beginning of each school year is essential to a chapter’s success. Here are some ideas to help you sell DECA while gaining exposure from your school community.
Announcing the Winners of the 2022 DECA Pumpkin Contest
Congratulations to the winners of DECA's Annual Pumpkin Contest! With an impressive 500+ submissions from members all across the DECA world, the selection process was not easy, but the members have voted and we are excited to announce the top three winners in each category!
Case Study of the Week: A Lifelong Career in the Lodging Industry
Step into the role of the general manager at Hugo Inn – Capitol City, a full-service hotel and conference center. The district manager wants you to prepare a short presentation about different job opportunities in the lodging industry for a local career fair.
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Selling You: How to Maximize Your Bargaining Power in Job Salary Negotiations
Getting the most out of salary negotiations can be daunting when you’re new to the working world. While salaries across the country vary from region to region, there are some general tactics everyone can keep in mind to bring their best to the negotiating table.
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Non-Traditional SBE's: Printing and Engraving
School-based enterprises usually emerge in response to an identified need in the marketplace for a particular product or service. These two gold-certified, non-traditional SBEs are switching things up by providing their schools access to printing and engraving shops.
From a Handshake to a Helping Hand: Connecting with Community Professionals
Stepping into a conversation with a professional can be intimidating, but with five key steps, you can create a connection that goes from an introductory handshake to a long-term career helping hand.
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Sauk Rapids-Rice DECA's First Officer Induction Ceremony
Sauk Rapids-Rice DECA hosted its first successful officer pinning and induction! The event consisted of professional headshots, music, dinner, a formal presentation of the executive council and the induction of all other junior officers.
Case Study of the Week: Using Research in Halloween Merchandising
Step into the role of the director of merchandising and operations for Fright Night Costumes. The senior vice president wants you to analyze new research information and decide how the stores should change current inventory.
Non-Traditional SBEs: Banks and Credit Unions
School-based enterprises usually emerge in response to an identified need in the marketplace for a particular product or service. These two gold-certified, non-traditional SBEs are switching things up by providing their schools access to banks and credit unions.
From Your Chapter to Your Community: All Those in Favor Say, “Let’s Vote!”
This November, general elections will take place. After registering to vote, research local poll locations, schedules and each candidate running. Be prepared to stand in line for your turn to vote on Election Day (Tuesday, November 8, 2022) or seek the availability of early voting.
Spotlight on Customer Service
What is customer service and why does it matter to your future career? Experts from Chick-fil-A, Men's Wearhouse, Publix and Walgreens share their thoughts.
Case Study of the Week: Gambling with Financial Security
Step into the role of a financial advisor. A client has asked you for advice on investing for the future.
Blacksburg DECA's September Soiree Is a Success
In early September, Blacksburg DECA hosted its first annual "September Soiree" for potential members, including current marketing students and students enrolled in a marketing class next semester.
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Case Study of the Week: How to Bring Tourists to Cats?
Step into the role of director of marketing for Prairie Town Cat Sanctuary. The executive director wants you to determine how to integrate better customer service practices to increase the number of daily visitors.
Collegiate DECA Chapter Leadership Guidebook: Your Chapter’s Guide to Success
The new Collegiate DECA Chapter Leadership Guide is your "one-stop shop" for important resources and year-round information to help you Experience the Difference in your chapter this year.
Watch Now: DECA's 2023-2024 Membership Video
Get ready to Experience DECA! Check out DECA's 2023-2024 membership video to help your chapter show why the DECA experience is one of a kind during recruitment.
Case Study of the Week: Digital Deals to Gain New Customers
Step into the role of director of client relations for Digideals. The president wants you to choose one or two business types and then create a marketing plan that will be presented to the businesses to persuade them to partner with Digideals.
Break the Ice at Collegiate DECA Chapter Meetings
At the first chapter meeting of the year, you need to develop a strong first impression that will impress potential new members and excite existing members for the year. Here are 10 Icebreakers to start your year with a bang!
Endless Opportunities Await You This Year
Whether you aspire to become a successful entrepreneur, a respected marketing professional or a leader in the business world, Collegiate DECA is your gateway to achieving those goals. Join Collegiate DECA today and unlock endless opportunities that will shape your future for years to come.
DECA Talks: Success Is Impossible Without Failure
Success and fulfillment are not straight lines. Success is impossible without failure. Isaac will show you that regardless of where you are in this organization and no matter how you define success, DECA can start you on your life’s ultimate power trip.
A Glance Into Your 2023-2024 DECA Experience
As we get ready to head back to school, keep in mind these DECA dates so you can have benchmarks to look forward to and begin to plan your path toward DECA ICDC 2024!
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Starting The Year Off RIGHT: SBE Edition
The start of each new school year means new classes, new friends and even a new competitive event! However, it is back to business with your school-based enterprise, so here are five ways to ensure a successful year on the RIGHT track.
Kickstarting Success: Planning Your First Chapter Meeting
Kickstart your DECA journey with an engaging and impactful chapter meeting as the new school year begins. Discover how a well-structured and engaging meeting sets the tone for a successful year of growth, learning and collaboration.
DECAdventure Awaits
The ultimate DECAdventure awaits you! Grab your fellow members and brace yourselves for an action-packed year filled with thrilling competitions, hands-on learning experiences and impactful service initiatives.
2023-2024 SBE Chapter Certification Guidelines Available Now
The SBE chapter certification guidelines and competition guidelines for the 2023-2024 school year are now available.
