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Be The One: High School Program of Leadership
The 2024-2025 High School Division Executive Officer Team is excited to introduce our Program of Leadership. We can’t wait to help members Be the One through advocacy, communications and leadership development.
Middle School Mania
With a shared goal of expanding our membership, it's essential to tap into new opportunities among middle school students—the future enthusiasts of DECA. Here are some quick tips on recruiting future members from your local middle school.
#DECAATTProject 2023-2024: Impactful Mentorship Opportunities
Through a decade-long collaboration with AT&T, the #DECAATTProject continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.
Pioneering Leadership: Ava Stacker's Trailblazing Role as GA DECA's VP of Marketing
Ava Stacker is the first student of South Fulton DECA to hold the VP of Marketing position on GA DECA's Executive Officer Team. This remarkable achievement highlights Ava’s outstanding leadership skills sets an inspiring example for aspiring young leaders across the state.
Watch the #DECAICDC 2025 Promo Video
Be The One at the biggest DECA event of the year – DECA's International Career Development Conference hosted in Orlando, Florida on April 26-29, 2025.
Download the 2024-2025 DECA Guide
The DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, access competitive event guidelines and so much more!
Summer Fundraising with Your DECA Chapter
Are you looking to jumpstart your chapter’s success? Here are some ways to keep your chapter active during the summer with fundraising for the upcoming year!
Ahead of the Curve: Organizing Tips for Next School Year
With advanced course loads and immersive extracurriculars, time management and planning can be difficult in high school. Take a look at some tips to help you ensure next school year is your most organized yet!
Be The One: DECA Starter Pack Pt. 2
Here is part 2 of the Be The One DECA Starter Pack series. This article is about boosting your chapter's Communications Strategy with a step-by-step strategic communications plan to help it thrive this upcoming year.
Be the One: DECA Starter Pack Pt. 1
Discover Part 1 of the Be the One DECA Starter Pack Series. This article dives into the basics of a Program of Leadership and how to implement one within your own Chapter Leadership Team.
Your Step-by-Step Guide to Signature Workshops
It’s that time of year again when we are all trying to figure out what we want our signature workshop to be. Well, you have come to the right place! This is your step-by-step guide on how to create your own signature workshop.
The Summer of DECA Quest
The Summer of DECA Quest is full of fun activities you can complete on your own or with other DECA members! From watching the sunset and doing a TikTok trend to volunteering with your chapter and sharing your 24-25 DECA goals, there’s something for everyone.
Case Study of the Week: Expanding Clientele with New Products and Services
Step into the role of the general manager at Keys & Strings, a local business that provides private string instrument and piano lessons along with various instructional books and sheet music. The owner of the business has asked you to identify additional products and/or services the business can offer that would build clientele and demonstrate how to effectively market the new offerings.
Congratulations to the 2022-2023 Leadership Passport Recipients
Congratulations to the 2022-2023 Collegiate DECA Leadership Passport Program recipients! The Collegiate DECA Leadership Passport Program encourages associations, chapters and individual members to plan activities and participate in events that enhance the experiences of members.
Case Study of the Week: Customers Overstaying Their Welcome
Step into the role of general manager and shift supervisor at Family Kitchen, a local family restaurant that is open 24-hours. The owner of the restaurant has asked you to analyze a new restaurant policy, determine if it is ethical, and provide a response.
Utilizing Your Strengths and Your Weaknesses
You may be asked about your greatest strength and weakness in many job interviews. It’s easy to know what we’re good at, but how do we portray our weaknesses positively and compellingly? Use this information to help boost your interview skills!
Advice from DECA Competitive Event Judges
This April, DECA members participating in the competitive events program will appear before a volunteer judge to present on current business trends in various events and formats. In this article, hear from two of our dedicated volunteer judges as they provide insight on their experience serving the past 20+ years.
Super Bowl Commercials: Spiraling Towards the End Zone or Spiraling Out of Control
Costing an astounding $7 million for 30 seconds, Super Bowl commercials either fascinate or flop in front of over 113 million viewers. These commercials are the epitome of strategic marketing.
Case Study of the Week: Methods to Market an Inconvenient Location
Step into the role of the marketing director for Ricardo’s, a mid-priced restaurant with 10 locations. The owner of Ricardo’s has asked you to develop a marketing plan that will build a new location’s local clientele, given its unique location.
Taking Stock with Teens | Fall 2022 Insights
Edward Yruma, Managing Director and Senior Researcher, and Abbie Zvejnieks, Research Analyst, with Piper Sandler highlight insights from the most recent Gen Z research study.
UW Madison DECA's Mentorship Program
UW Madison DECA started a new mentorship program this semester, greatly benefiting both new and senior members. The program has had a lot of success as new students feel welcome paired up with a senior member.
FVTC DECA Restocks Local Food Pantry
FVTC DECA collected over 400 food items during the statewide Trick-or-Can helping restock the FVTC food pantry. The FVTC food pantry is dedicated to providing students with access to free food.
Case Study of the Week: Rich Content for Weekly Emails
Step into the role of director of marketing for Our Town Grocery, a grocery store chain with 350 locations. The senior vice president has asked you to determine content for weekly emails and how to obtain more customers’ email addresses.
Helping Our Communities
Volunteers stepped up on a rainy Sunday afternoon to drop off bags requesting nonperishable food items for the Whitewater Community Space, a nonprofit community center that provides free clothing, furniture, books, food and many other items to anyone in need.
Most Recent Articles
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Making the Most of DECA Month
DECA Month is right around the corner. With an activity every day, it’s the perfect time to show your passion and introduce many communities to the world of DECA. Learn how you can get involved this November to engage your entire community.
From Pumpkins to Candy Corn: A Look into Halloween Marketing
The “spooky season” has finally arrived with the start of October. Halloween is the perfect opportunity to learn about marketing trends and the consumerism surrounding a classic holiday.
Your Guide to Washington during WRLC
Explore the cities of Bellevue and Seattle this November as you embark on your journey to the 2024 Western Region Leadership Conference.
5 Tips for Conquering DECA’s Corporate Challenges
Corporate challenges in DECA provide a unique opportunity to showcase your skills in real-world scenarios. Step outside your comfort zone and discover new talents by exploring these innovative events.
A Recipe for Success: The Marketing Behind the Pumpkin Spice Latte
The PSL was a seasonal hit that began at Starbucks and has since become a widespread phenomenon. Its remarkable success can be attributed to three key marketing strategies. Learn about these in this article featuring your favorite fall drink!
Top Reasons to Attend Golisano Institute for Business & Entrepreneurship
Golisano Institute for Business & Entrepreneurship offers a unique, affordable and accelerated business education. The program prepares students for real-world success within an intimate, supportive community.
Case Study of the Week: Reducing Operating Costs
Step into the role of the general manager of The Cabin, a restaurant specializing in steaks, seafood and pasta. The owner of the restaurant wants you to weigh the pros and cons of implementing a new policy to reduce operating costs.
Register Now for Round One of the DECA Virtual Business Challenge
You won't want to miss the annual DECA Virtual Business Challenge! DECA VBC is an official competitive event free to high school members. Participate and you could earn a trip to ICDC and a share of over $20,000 in scholarship money.
Unlock Career Paths with Engage EduTOURS
CDECA’s Engage challenges members to understand their career interests, skills and experiences. During the conference, members have the opportunity to attend an EduTOUR of a thriving Minneapolis business.
Case Study of the Week: Sell out?
Step into the role of the general manager for Vinyl Spin, an independently owned record shop that sells new and used vinyl records. The owner wants you to weigh the pros and cons of being an exclusive sales outlet for a new vinyl album.
Boost Your Scholarship Chances with DECA
Whether you are submitting an application for a scholarship this year or want to gain some better insight for applying for future scholarships, check out this article to learn how to leverage your DECA involvement to stand out.
Get Recognized with a DECA Inc. Scholarship
We are thrilled to announce that DECA's scholarship program for 2024-2025 is now open to submit applications! This is your chance to earn financial support for your education while being recognized for your achievements.
