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Congratulations to the 2023-2024 Top MDA Fundraising DECA Chapters and Associations
DECA and the Muscular Dystrophy Association are excited to announce this year’s top fundraising DECA chapters and associations. Thank you for your incredible community service efforts.
DECA Celebrates the 2023-2024 Top 10 Chapters in the World
DECA is excited to congratulate the top 10 membership chapters in the world for the 2023-2024 academic year! Thank you to all chapters who worked to experience the difference in membership recruitment.
Watch the DECA ICDC 2024 Grand Opening Session
Relive the 2024 DECA International Career Development Conference Grand Opening Session on-demand.
DECA Recognizes Helen Brown with Chairman's Award
As a member of DECA's National Advisory Board, Helen has engaged with thousands of members and advisors at DECA's educational conferences at the association, regional and international levels.
DECA Recognizes Jerry DiGiovanni with Honorary Life Membership
During two decades of service as Executive Director, Jerry displayed unwavering kindness, support and enthusiasm for the student members and advisors of Pennsylvania DECA.
Case Study of the Week: Nepo-Baby or Legit Candidate?
Step into the role of a consultant hired by the president of Grand Grocery, a privately held supermarket chain with over 300 locations in one state. The president has hired you to help with succession planning after a sudden decision to retire.
Making the Most of Conferences: Your DECA ICDC Era
DECA ICDC can lay the foundation for your professional life—if you come ready to engage, learn and stretch your skills. In this article, dive into how to make the most out of your conference experience.
Case Study of the Week: Rethinking Free Shipping
Step into the role of the owner of Quilts & Linens, a small business that sells custom made quilts and other bedroom linens. Your business partner needs you to create a new shipping and returns policy that will help with skyrocketing overhead and operating costs.
Case Study of the Week: Marketing a Partnership
Step into the role of the marketing manager for Aroon Properties, a hospitality company with over 5,000 properties. The chief marketing officer wants you to determine how to best market the company’s partnership with a national brand that will strengthen existing relations with customers.
The Secret to Success in DECA and Beyond
Never want to be stuck on a problem again? We got you. Learn a powerful method to crush any problem - from DECA, to admissions, to academics, to sports and even everyday life.
Congratulations to DECA's 2024 Emerging Leader Honor Award Recipients
Congratulations to the 2023-2024 DECA’s Emerging Leader Honor Award recipients! This award recognizes outstanding senior members for their involvement with DECA.
Case Study of the Week: Methods to Collect Customer Data
Step into the role of the marketing research specialist for Mark-it, a big box retail chain. The director of merchandising wants you to create a survey to collect merchandising data from customers.
GCU Collegiate DECA Walks to End Epilepsy
Collegiate DECA GCU has historically participated in many charitable fundraisers and activities. We specifically target community service activities that support causes that affect our members and causes in which our members have a philanthropic interest.
DECA from a Law School Prospect
Although my trajectory does not lead me toward the traditional business landscape, I am grateful for the skills that DECA has helped me unearth and cultivate in preparation for my legal future.
Setting Sail as Southwest Minnesota Collegiate DECA's VP
My role as Vice President is not just a title; it's a personal commitment to inspire, guide and empower. Let’s set sail on this leadership journey and chart a course toward a future of collective achievement and prosperity.
The Role of Emotional Intelligence in Leadership
Learning business is not just about mastering financial acumen or strategic planning; it's about understanding the balance of human emotions that underlies every decision and interaction.
Case Study of the Week: Generational Inclusion in the Workplace
Step into the role of the director of human resources at the regional headquarters of First Trust Bank. The vice president wants your input on improving organizational culture and development with a team that includes four generations.
One Diamond: January 2024
Check out what you missed on the January 2024 #OneDiamond Call, hosted by Collegiate DECA's Executive Officer Team.
7 Retail Industry Predictions for 2024
Artificial intelligence’s influence continues to grow, consumers demand sustainable actions and the customer experience remains more important than ever.
Case Study of the Week: Adding Live-streaming as a Sales Channel
Step into the role of the owner of Ornamental, a small business that creates indoor and outdoor decorations. Your business partner wants you to add another sales channel and you must explain livestream shopping and how adding it would benefit the company.
Case Study of the Week: Justifiable Loans
Step into the role of a loan officer at Trust Bank. A customer has asked you to explain why certain loans are justifiable and others are not.
Merging Community Service with Networking
At the annual Michigan Collegiate DECA State Career Development Conference, MI Collegiate DECA merged community service with networking by participating in a tie blanket craft with glowing reviews post-conference.
BLC DECA Shines Through FutureSolvers Competition
Through a local business competition opportunity, Bethany Lutheran College DECA Chapter was able to get in extra practice for future DECA competitions and make great memories in the process!
Why Starting a Collegiate DECA Chapter is Worth It
Starting a Collegiate DECA chapter is a challenging yet rewarding experience. Learn more about the Collegiate DECA chapter recently founded at Butler University in Indianapolis, Indiana.
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3 Books to Boost Your Leadership
Many correlations have been drawn between those who read and those who lead. Here are three of my favorite leadership-oriented books to help occupy your time.
DECA Honors 2019-2020 Top Leaders, Advisors, Chapters and Associations
DECA is proud to announce the chapters, associations and individuals who have earned high honors for serving an exceptional number of members, advisors, alumni and business partners.
Presentation Anxiety and How to Overcome It
You hear the words “presentation” and immediately your heart starts to race. We’ve all been there right? Most of us need a bit more training on calming those fears when presenting to a room of people. You are not alone in this fear and we are here to help ease the presentation anxiety.
Jacklyn J. Schiller Receives DECA Honorary Life Membership
Jacklyn J. Schiller has spent more than 30 years providing exemplary activities for career and technical students and educators through her leadership as the Minnesota DECA Chartered Association Advisor. She began her involvement with DECA as a collegiate member in 1982 and eventually served as the 1984-1985 National President for Delta Epsilon Chi.
Dr. Brenda Clark Awarded DECA Honorary Life Membership
A lifelong educator, Dr. Brenda Clark, EdD, began her service as a DECA advisor in 1982 and spent nearly 40 years serving as a marketing teacher, school-to-work coordinator, career and technical director, professional development director and an educational association executive.
DECA Inc. Honors 2020 Outstanding Service Award Recipients
DECA Inc. congratulates two recipients of the DECA Inc. Outstanding Service Award, one of DECA’s most prestigious recognitions - Karen Brettingen from Minnesota and Linda Smith of Georgia.
Creating Goals: Strategies to Get Where You Want to Go
Let’s talk goals! Often times, at the start of a project or the start of a new year, you may create goals for yourself. As time passes, you realize you have not completed hardly any of the goals you set out to accomplish. It’s safe to say we have all probably been here.
DECA Direct Magazine: Sports and Entertainment Marketing
The Sports and Entertainment Marketing Issue is your go-to guide for career previews, trends, best practices and behind-the-scenes looks at this popular and adrenaline-filled industry
Career Preview: Top Roles in Sports & Entertainment Marketing
Sports & Entertainment Marketing (SEM) is where your favorite past-times and your professional interests collide. Not sure what the career paths in SEM really look like? Read on for a preview of some top careers in this exciting industry.
Go for the Marketing Gold
When thinking of sports marketing, the Olympic Games are a prime example of what to look toward. The international sporting event is a household name that brings in billions of viewers. In 2016, the Olympic Games captured half of the world’s population in viewing the event!
What Happens Backstage at the Opry?
Opry member Garth Brooks once said “the real show is backstage” at the Opry, where a team of passionate staff members help make the 94-year-old show come to life every night. So, what does it take to raise that red curtain every night?
Experiential Marketing: When Brands Become the Entertainment
Part branding, part entertainment, experiential marketing is finding its way into the marketing plans of more and more top brands. Read on to find out exactly what this type of marketing is, why brands love it and how to make it part of your future marketing career.
