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Case Study of the Week: Using Research in Halloween Merchandising
Step into the role of the director of merchandising and operations for Fright Night Costumes. The senior vice president wants you to analyze new research information and decide how the stores should change current inventory.

Non-Traditional SBEs: Banks and Credit Unions
School-based enterprises usually emerge in response to an identified need in the marketplace for a particular product or service. These two gold-certified, non-traditional SBEs are switching things up by providing their schools access to banks and credit unions.

From Your Chapter to Your Community: All Those in Favor Say, “Let’s Vote!”
This November, general elections will take place. After registering to vote, research local poll locations, schedules and each candidate running. Be prepared to stand in line for your turn to vote on Election Day (Tuesday, November 8, 2022) or seek the availability of early voting.

Put DECA+ to Work in Your Classroom
Are your DECA members looking to earn DECA glass this year? Are you looking for ways to integrate DECA into your classroom instruction? Are you looking for ways to provide your students with self-guided instruction? Then read on!

Prepare for Role-plays at Association-level Competition
Need help showing your students why DECA is the best at preparing emerging leaders and entrepreneurs in marketing, finance, hospitality and management? Use this chronological guide to get started and develop role-play champions!

Spotlight on Customer Service
What is customer service and why does it matter to your future career? Experts from Chick-fil-A, Men's Wearhouse, Publix and Walgreens share their thoughts.

Case Study of the Week: Gambling with Financial Security
Step into the role of a financial advisor. A client has asked you for advice on investing for the future.

Blacksburg DECA's September Soiree Is a Success
In early September, Blacksburg DECA hosted its first annual "September Soiree" for potential members, including current marketing students and students enrolled in a marketing class next semester.

Case Study of the Week: Peacocks on Board?
Step into the role of customer relations at Star Crest Airlines. Star Crest Airlines offers over 900 domestic flights daily and prides itself on its number one ranked customer service.

Accepting Differences: Adding LGBTQ+ Inclusivity into Your Leadership Style
Tuesday, October 11, is National Coming Out Day. To many, this may be just an ordinary Tuesday, but for LGBTQ+ individuals, this is a day of celebration for being yourself—no matter how you identify. This article is the perfect stepping stone to help educate yourself and get the edge in an inclusive leadership style!

Get the Edge on Your Personal Essay
Around this time of the year, thousands of seniors panic and stress over their personal essays with the hopes of getting into amazing universities. Having been through the process myself, here are a few tips I have received that can help you enhance your story and put your best foot forward in the application process!

DECA Announces a New Partnership with Chick-fil-A
DECA is thrilled to announce a new partnership with Chick-fil-A! The partnership will focus on connecting local Chick-fil-A Operators with DECA chapter advisors, DECA members and chartered associations

Voting Delegate: Your Voice Matters
As a member of Collegiate DECA, you have the unique opportunity to influence the direction and decisions of DECA through your role as a voting delegate. In this article, we will talk about the importance of this position and how you can maximize your impact within DECA.

Collegiate DECA ICDC: Going for Glass
With exciting memories to make and Collegiate DECA ICDC right around the corner, here are some tips from members on how to guarantee the DECA Glass and make the most out of your time in Austin.

Navigating the Excitement of CDECA ICDC
Mark your calendars, gather your team and get ready to make memories that will last a lifetime at Collegiate DECA's International Career Development Conference in Austin, Texas. See you there!

One Diamond: February 2024
Check out what you missed on the February 2024 #OneDiamond Call, hosted by Collegiate DECA's Executive Officer Team.

Case Study of the Week: The Needs for Starting a New Business
Step into the role of an entrepreneur excited about a new venture idea. A small business advisor has listened to your initial ideas and has requested additional information about your venture idea, The Tool School.

Case Study of the Week: To Rent or To Buy
Step into the role of a real estate agent. A client is having a difficult time deciding whether to rent or buy a home and has asked for your input.

Testing Tips for Collegiate DECA Competitive Success
Collegiate DECA competitive event testing can be difficult. With so many questions in so little time, here are some tips and tricks to approach exam practice and CDECA ICDC testing.

The Nuances of Networking: A Conversation with Mr. Thom Coats
Maximize your networking potential with Professor Thom Coats' three-step approach: meet, converse and follow up. From polished LinkedIn profiles to shared meals, embrace continuous connection beyond conferences for lasting professional success.

Enhancing Community Engagement
This article emphasizes how members can become more involved in the community. This includes partnering locally, organizing community service projects and collaborating with other student organizations.

Tips for Creating Goals
Setting and achieving goals can be difficult and requires consistency, determination and a willingness to return from failure. Whether you want to learn to cook or start a business, creating goals is necessary.

Three Underrated Powers of Mentorship
Mentorship is a valuable tool, but many of its benefits are often overlooked. Arizona Collegiate DECA runs a mentorship program annually, and these are some of our biggest takeaways.

5 Study Tips for College Students
Finding effective studying strategies is key to helping you succeed in your classes and make the most of your college experience. Finding your perfect study space, effective notes, flashcards, study groups and practice tests are five things you can do to improve studying outcomes.
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Watch Now: The Ultimate DECA Power Trip 2025 Promo Video
Embark on a quest that will awaken your thirst for knowledge in this powerful city - November 21-23, 2025 in Arlington, Va for the Ultimate DECA Power Trip.

Congratulations to DECA's 2025 Certified School-based Enterprises
Congratulations to the DECA School-based Enterprises that earned a 2024-2025 Chapter Certification!

Share What's Trending in the Spring 2025 Taking Stock with Teens Survey
The 2025 Spring Piper Sandler Taking Stock With Teens Survey is now available for use in your classroom!

Case Study of the Week: Identifying Banking Risks
Step into the role of the risk management manager for Big Bank, a global company that offers traditional banking services including checking, savings, investments, online banking, loans, credit cards and more.

2025 DECA Sports and Entertainment Marketing Conference Recap
Over 1,000 DECA members attended the 2025 DECA Sports and Entertainment Marketing Conference last month. Hosted at Universal Studios Orlando, the conference allowed members to learn from industry professionals daily and experience the parks at night.

Collegiate DECA ICDC: Things to Do in San Francisco
The ultimate end of the 2024-2025 Collegiate DECA membership year leads us to the city by the bay in this unique conference setting. In this article, learn more about the city, known for its fun attractions, unique dining amenities and exciting sights.

Participate in the Non-Competitive Stock Market Game Session
The SIFMA Foundation is offering a non-competitive DECA Stock Market Game running February 10 - April 18, 2025. This is a great opportunity for students to test out the simulation and prepare for the Fall's Stock Market Game ICDC qualifier.

Case Study of the Week: Can a Volunteer be Fired?
Step into the role of the marketing specialist for Go Burger, a quick serve restaurant chain featuring burgers and chicken sandwiches. The director of marketing wants you to create a promotion introducing the chain’s new vegan menu.

Recognize Outstanding Seniors with DECA's Emerging Leader Honor Award
If you know an exceptional DECA leader, consider recognizing them with the DECA Emerging Leader Honor Award. The application window is open until March 31, 2025.

Advocating for Collegiate DECA: Part 2
In this two-part series, we explore techniques to ensure awareness and continued support for our division. This article explores ways to expand your reach, including engaging with policymakers and leveraging resources to amplify your voice.

Advocating for Collegiate DECA: Part 1
In this two-part series, we explore techniques to ensure awareness and continued support for our division. This article will focus on local advocacy options and how individuals in your network can help expand your chapter’s reach.

The Diversity of DECA with Emerging Leaders
As an organization that prepares emerging leaders and entrepreneurs, DECA is also known for being diverse in career studies and backgrounds. Hear from three students on how they value diversity within a community.