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Case Study of the Week: How to Deliver Entertainment Along with Food?
Step into the role of marketing director for Friendly’s Club House, a chain of family entertainment centers and restaurants. Friendly’s Club House offers a limited menu of food and beverages, arcade games, amusement rides, dance floors, and special areas for birthday parties.
Your First Credit Card
If you feel like you’re ready for your first credit card, having a budget and doing the research before accepting the first offer is important. Getting a credit card is an important step on your financial journey and climbing onto the ladder of responsibility.
Congratulations to the 2022-2023 Top 10 MDA Fundraising DECA Chapters and Associations
DECA and the Muscular Dystrophy Association are excited to announce this year’s top fundraising DECA chapters and associations. Thank you for your incredible community service efforts.
DECA Celebrates the 2022-2023 Top 10 Chapters in the World
DECA is excited to congratulate the top 10 membership chapters in the world for the 2022-2023 academic year! Thank you to all chapters who worked to get the edge in membership recruitment.
DECA Recognizes Lisa Delampan with Honorary Life Membership
Lisa Delampan has dedicated the last 30 years to serving DECA members and advisors in New England as the Chartered Association Advisor for New Hampshire DECA and Maine DECA.
Watch the DECA ICDC 2023 Grand Opening Session 2023
Watch the 2023 DECA International Career Development Conference Grand Opening Session on Saturday, April 22, at 8:30 p.m. ET, live from Orlando.
Case Study of the Week: Can Partnering Benefit Both Corporate Brands?
Step into the role of the vice president of merchandising and the director of channel management for Bright Star Foods, the nation’s largest supermarket chain. You will be meeting with the merchandising director for Care Plus Drug Stores to discuss a new partnership endeavor and explain the benefits.
Hospitality Is for Everyone
Are you ready to launch your hospitality career? From entry-level positions to advancement opportunities, the American Hotel and Lodging Foundation’s workforce development programs, scholarship initiatives and educational resources elevate and empower the next generation of hospitality leaders.
Budgeting: Setting Yourself Up for Financial Success
For youth and young adults who are just starting to embark on a lifetime of important financial decisions, one of the most foundational financial concepts to learn about is budgeting. Find out how you can create your personal budget and build a financial plan for success.
Case Study of the Week: Creating a Bereavement Policy
Step into the role of director of human resources at Association of Vision Health, a nonprofit organization that educates and works for policies regarding eye sight and vision issues. The organization employs thirty full-time employees and five part-time employees at its headquarters office.
Success Books That Change You
Summer break is a great time for self-reflection and working to become a better leader as you continue your leadership journey! Here are a few book suggestions about changing your perspective.
DECA and Piper Sandler Complete 45th Semi-Annual Survey
DECA and Piper Sandler completed the 45th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 5,600 teens across the U.S. with an average age of 16.2 years.
Maintaining Connections with Advisors and Professors
Maintaining connections with advisors and professors is vital for the success of your chapter. With the school year just starting, now is the perfect time for your leadership team to network.
Let’s Talk About the Updated Collegiate DECA Leadership Passport Program
This year’s Collegiate DECA Leadership Passport has been updated with new tasks, including removing passport levels and more. Get a look at what the new passports have to offer our members for the 2024-2025 membership year.
Case Study of the Week: Privacy Policy Ultra-Exclusive or Zero Attention
Step into the role of the general manager of Reserved, a new independent hotel property in a metropolitan area. The owner wants you to explain how implementing a privacy policy could help or hinder the property’s marketing and customer appeal.
Compete in Session One of the Collegiate DECA Stock Market Game
Collegiate DECA members are invited to participate in the first round of the Collegiate DECA Stock Market Game (SMG) which kicks off on September 9, 2024.
Case Study of the Week: Promoting a Private Label Skincare Line
Step into the role of the marketing communications manager for Dollar House, a discount variety store chain with over 5,000 locations. The director of marketing wants you to create a digital marketing campaign announcing the company’s private label skin care line.
DECA Is For All
If you fall into a non-business category, where your goal is to pursue a major in STEM or the arts or anything else, don’t be too quick to write DECA off as something that’s not for you.
Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX
Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.
The New Wave of Marketing in Real Estate
The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.
Case Study of the Week: Fighting a Dupe
Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.
Choosing Your Competitive Event
Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!
Leadership Lessons from DECA: Growing as a Student Leader
Leadership in DECA has been an incredible journey of growth and learning. The experiences and lessons I’ve gained have shaped me as a leader and prepared me for future endeavors.
Recruitment Tips From a Human Resources Perspective
The 2024-2025 school year is quickly approaching, which means Collegiate DECA members should begin preparing recruitment strategies to help their chapters grow. Consider these tips when communicating with potential Collegiate DECA members.
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Bridging Generations: My Journey with DECA as a Collegiate Member and Parent
Through DECA, I've gained valuable business skills as an adult student and deepened my connection with my son as we navigate our educational journeys together.
Don't Let Your Resume Freeze
The resume is a pivotal tool used in the interview process, so it is important to make sure that it is sharp and well-developed.
DECA Alumni Spotlight: Gautam Ajjarapu
DECA alumni are more than just former members—they are changemakers, innovators and leaders in their careers. In this article meet Gautam Ajjarapu, an alumni recently featured in the Forbes 30 Under 30 Class of 2025 for his work helping financial institutions worldwide.
Congratulations to the IE University Policy Dilemma Simulation Challenge 2024-2025 Winners
IE University and DECA are thrilled to announce the winners of the Policy Dilemma Simulation Challenge!
Where to Attend? How to Make Your College Decision
Making the right decision on where to attend college is important. You will consider the right “fit” for your academic, career and social goals. All while keeping motivated during your senior year of high school.
Helping Your DECA Members Avoid Penalty Points: A Guide for Advisors
As DECA advisors, one of our crucial roles is helping student members navigate the technical requirements of written events. Use this article to guide your student members in avoiding common penalty point deductions.
Congratulations to the DECA Ethical Leadership Challenge 2024-2025 Winners
Congratulations to the winning teams in the DECA Ethical Leadership Challenge for 2024-2025!
Join the 2025 Collegiate Content Creation Team
Are you a Collegiate DECA member who loves to do content creation and marketing? Learn more on how you can join the Collegiate Content Creation Team today.
Congratulations to the DECA at the Bell Challenge 2024-2025 Winners
BusinessU and DECA Inc. are thrilled to announce the top three teams of the DECA at the Bell Challenge for 2024-2025!
Case Study of the Week: Can Existing Customers Find New Customers?
Step into the role of the owner of Good Pet, an online company that sells premium pet treats. Your business partner wants you to develop a marketing plan that will help the company gain new customers.
The Power of Marketing and Branding at Reedy High School
Rayyan Khan, a Marketing officer from Reedy DECA, the Texas DECA Chapter of the Year, emphasizes the importance of marketing and branding in building trust, fostering engagement and successfully managing a thriving chapter.
DECA ICDC 2025 Attraction Ticket Options
As your DECA chapter heads to Orlando for DECA’s International Career Development Conference, we’re here to make your experience as easy as possible! DECA is coordinating a package of attraction ticket offerings with many benefits.
