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Case Study of the Week: Winning With An Unintentional Celebrity Endorsement
Step into the role of the owner of Sporty Looks, a shop that sells elevated athletic apparel. Your business partner wants you to develop a marketing plan that will engage new customers.
Congratulations to the 2025-26 IE University NextGen Innovators Challenge Winners
IE University and DECA are thrilled to announce the winners of the NextGen Innovators Challenge!
Announcing DECA's 2025-26 Chapter Campaign Winners
This year, an impressive number of chapters completed their campaign goals. Congratulations to all the chapters that participated in DECA’s Chapter Campaigns!
Congratulations to the 2025 Stukent Social Media Marketing Challenge Winners
Almost 1,400 individuals participated in this year's Stukent Social Media Marketing Challenge. Students learned about audience targeting, content scheduling and promotion to drive product sales.
Why Human Connection Still Matters in a Digital Business World
In a world that is constantly evolving, the ability to connect with others will always remain a competitive advantage. Understanding the value of relationships is just as important as mastering technical skills.
Add DECA to Your Winter Break
Winter break offers the perfect opportunity to relax, recharge and reset for the second part of the year, but you don't have to take a break from DECA! Here’s a list of useful tips to keep you engaged and overcome any winter break boredom.
Case Study of the Week: Fake Reviews vs Paid Influencers
Step into the role of an ethical consultant hired by the chief operations officer at Watcher, a premium television network that is available as an added channel on cable and satellite providers or as a streaming video on demand service.
5 Secrets to Social Media with John Champe DECA
John Champe DECA’s social media presence is skyrocketing, with Instagram engagement up over 1200%. Here’s how consistent, high-quality, student-focused content keeps our rapidly growing chapter connected and thriving.
The 2026-27 High School Division Executive Officer Candidate Guide is Now Available
Do you have what it takes to serve as a DECA Executive Officer? Download this year's High School Division Executive Officer Candidate Guide.
Advisor Best Practice Spotlight of the Week: Olivia Fluharty
West Brunswick High School DECA advisor Olivia Fluharty blended student involvement, community engagement and brand partnership through their successful DECA x Chick-fil-A Bingo Night.
Stage Presence in Business: Turning Public Speaking into a Competitive Edge
Public speaking isn’t just a performance skill — it’s a professional advantage. In DECA, where ideas are evaluated on clarity, confidence and delivery, the way you communicate can be just as important as what you communicate.
Bringing Warmth to Winter: Blacksburg DECA’s “Home for the Holidays” Project
Blacksburg DECA continues its heartfelt tradition of giving back through “Home for the Holidays,” an annual community service project that provides meals for local elementary students in need during winter break.
The #DECAATTProject Provides Impactful Mentorship Opportunities
Through a decade-long collaboration with AT&T, the #DECAATTProject continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.
Case Study of the Week: Determining Payback Period
Step into the role of the financial analyst for Red Shield Insurance Company. The vice president of finance has hired you to perform an analysis and determine the payback period for a potential investment.
Increase Sales and Cultivate Customers with a Successful Marketing Campaign
In today's fast-paced and highly competitive business landscape, a successful marketing campaign can boost brand awareness, generate leads, increase sales and cultivate a loyal customer base. However, achieving such success requires careful planning, strategic thinking and a deep understanding of your target audience.
Watch the #CDECAICDC 2024 Promo Video
Get the edge at the biggest event of the year – The Collegiate DECA International Career Development Conference hosted in Austin, Texas on April 20-23, 2024.
Case Study of the Week: How to Bring Tourists to Cats?
Step into the role of director of marketing for Prairie Town Cat Sanctuary. The executive director wants you to determine how to integrate better customer service practices to increase the number of daily visitors.
Collegiate DECA Chapter Leadership Guidebook: Your Chapter’s Guide to Success
The new Collegiate DECA Chapter Leadership Guide is your "one-stop shop" for important resources and year-round information to help you Experience the Difference in your chapter this year.
Watch Now: DECA's 2023-2024 Membership Video
Get ready to Experience DECA! Check out DECA's 2023-2024 membership video to help your chapter show why the DECA experience is one of a kind during recruitment.
Case Study of the Week: Digital Deals to Gain New Customers
Step into the role of director of client relations for Digideals. The president wants you to choose one or two business types and then create a marketing plan that will be presented to the businesses to persuade them to partner with Digideals.
Break the Ice at Collegiate DECA Chapter Meetings
At the first chapter meeting of the year, you need to develop a strong first impression that will impress potential new members and excite existing members for the year. Here are 10 Icebreakers to start your year with a bang!
Endless Opportunities Await You This Year
Whether you aspire to become a successful entrepreneur, a respected marketing professional or a leader in the business world, Collegiate DECA is your gateway to achieving those goals. Join Collegiate DECA today and unlock endless opportunities that will shape your future for years to come.
DECA Talks: Success Is Impossible Without Failure
Success and fulfillment are not straight lines. Success is impossible without failure. Isaac will show you that regardless of where you are in this organization and no matter how you define success, DECA can start you on your life’s ultimate power trip.
DECAdventure Awaits
The ultimate DECAdventure awaits you! Grab your fellow members and brace yourselves for an action-packed year filled with thrilling competitions, hands-on learning experiences and impactful service initiatives.
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Must-Have Mentors (and How to Find Them)
As a young professional, mentors are key for getting the guidance you need to grow in your career. But not all mentors are the same, and you’ll need more than one mentor type to get a well-rounded perspective on your career.
6 Tips to Take Your Networking Skills to the Next Level
LinkedIn profile? Check. Solid handshake? Check. You’ve got the basics down, but what else should you be doing to take your networking to the #NextLevel? Check out these networking tips known only to the pros and start building new connections!
Get into the Gap
If you’re one of the many students delaying or thinking about delaying college, here’s what you should know to have a productive and meaningful gap year or semester.
DECA Direct Magazine: What Comes Next?
As another year in DECA nears its end, it’s time to look forward to what comes next! Whether you’re preparing for college, seeking internships or getting ready to start your career, you’ll find the resources you need to stand out from the crowd.
DECA's 2021 Advocacy Campaign Recipients
February was Career and Technical Education (CTE) Month®, and many chapters worked hard to advocate in their schools, communities and to their policymakers on behalf of DECA by completing the 2021 DECA Advocacy Campaign.
Congratulations to the 2020-2021 Collegiate DECA Recognition Award Recipients
DECA Inc. announces the recipients of the 2020-2021 Collegiate DECA Recognition Awards.
Case Study of the Week: Laney Bee's Customer Service Send-off to the Competition
A rival store in the area will be closing its doors soon and the Laney Bee district manager decided that your store location will honor a rival company’s gift cards for 30-days.
FIDM Entrepreneur of Tomorrow Challenge 2021 Winners
DECA Inc. and the Fashion Institute of Design & Merchandising (FIDM) are excited to announce the winners of this year’s FIDM Entrepreneur of Tomorrow Challenge.
Collegiate DECA 2020-2021 Leadership Passport Program Recipients
Congratulations to the 2020-2021 Collegiate DECA Leadership Passport Program recipients!
10 of the Most Influential Businesswomen of 2020
In celebration of Women’s History Month, we explore the top 10 most influential businesswomen from 2020.
5 Business and Leadership Books That Should Be on Your List
Throughout my academic career, I have found that a good book is hard to beat. I can honestly say that certain books have even changed my life—everything from basic tasks such as how I make my bed, to greater things like the way I think and process information.
3 Creative Ways to Recognize Your Chapter’s Competitive Event Finalists
Association conference season is in full swing and we all know what that means… it’s DECA Glass season! To take competitive event finalist recognition to the #NextLevel this year, we have to think outside of the box. Here are three ways that your chapter can get creative to do just that!
