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Case Study of the Week: Promoting Unique Service to Traveling Families
You are to assume the role of general manager and director of marketing for Needy Baby, a new company that rents car seats, cribs, strollers and other merchandise to travelers with children. The owner of the company has asked your team to design a promotion plan to market the new company to travelers.
Congratulations to DECA's 2021-2022 Scholarship Recipients
DECA is pleased to announce the 2021-2022 scholarship recipients. Each year, DECA and its corporate partners award over $200,000 in scholarships to DECA members. Congratulations to this year’s recipients!
Case Study of the Week: A Dilemma in the Produce Department
You are to assume the role of director of produce operations for City Foods, a regional grocery store chain with 50 locations. The vice president of merchandising has asked you to analyze a produce vendor and determine whether or not the chain should continue to sell its products.
Congratulations to the 2022 Knowledge Matters Digital Presentation Skills Challenge Winners
DECA and Knowledge Matters are excited to announce the winners of the 2022 Digital Presentation Skills Challenge.
Announcing DECA's Lead4Change 2022 Challenge Winners
DECA and Lead4Change proudly announce the winners of the 2021-2022 Lead4Change DECA Challenge! Members demonstrated their leadership skills by becoming involved in their communities and submitting a community service project.
Case Study of the Week: Value the Customer Before the Coin
You are to assume the role of district manager for Jefferson Bank, with ten branch locations in your district. The president of the bank has asked you to create a presentation for bank employees on the importance of customer relations in response to customer complaints.
DECA's 2022 Advocacy Campaign Winners Announced
February was Career and Technical Education (CTE) Month®, and many chapters worked hard to advocate in their schools, communities and to their policymakers on behalf of DECA by completing the 2022 DECA Advocacy Campaign.
Congratulations to the Top Teams in the MDA Diversity, Equity & Inclusion Challenge
DECA and MDA are excited to announce the winners of this year’s Diversity, Equity & Inclusion Challenge.
Stukent Social Media Challenge 2022 Winners Announced
Over 1,400 individuals participated in this year's Stukent Social Media Challenge. Participants tested their social media marketing skills by managing a $5,000 weekly budget in simulated ad dollars for a fictitious, global bag company.
Case Study of the Week: Mattress Company Adds to the Product Mix
You are the owner of Cloud Mattress, a company that began selling mattresses online in 2014. A venture capitalist wants you to consider adding other products to the brand.
DECA and FIDM Congratulate Winners in the Entrepreneur of Tomorrow Challenge
DECA and FIDM/Fashion Institute of Design & Merchandising are excited to announce the winners of this year’s FIDM Entrepreneur of Tomorrow Challenge.
Congratulations to DECA's 2022 Emerging Leader Honor Award Recipients
Congratulations to the 2021-2022 recipients of DECA’s Emerging Leader Honor Award!
DECA and the NRF Foundation Celebrate 30 Years of Partnership
For three decades, DECA Inc. and the NRF Foundation have shared a powerful vision: preparing the next generation of leaders for success in retail and beyond. This year, we proudly celebrate 30 years of collaboration, innovation and student impact.
From the Soccer Field to the DECA Stage: Starting the Kingwood High School Chapter
From chasing Division 1 dreams on the soccer field to building one of Texas's fastest-growing DECA chapters, I discovered that true leadership is about more than wins. It's about finding your voice, creating community and inspiring others to rise.
Building and Leading a Strong Officer Team
Building a strong DECA officer team takes effort, but it can make all the difference in a chapter's success. Explore the values that build a strong chapter officer team!
Stepping Into DECA: Lessons From My First Year
Are you a student who's new to DECA? If so, here's my advice from someone who was once in your shoes.
Racing into the School Year: East Paulding DECA's Membership Recruitment Campaign and Tactics
At East Paulding DECA, we were pleasantly challenged when the national DECA "Go the Extra" theme was released. After much thought and discussion, we happily chose a thrilling race car theme for our school's campaign.
Mastering Money: Why Finance Events Are Essential for DECA Members
Finance events help DECA members build real-world money management and consulting skills. From budgeting and investments to teamwork and client communication, this cluster prepares students for success both in and out of the competition setting.
Watch the #CDECAICDC 2026 Promo Video
Go The Extra at the biggest event of the year – The Collegiate DECA International Career Development Conference hosted in Louisville, KY on April 18-21, 2026.
Case Study of the Week: Hobbies for Veterinarian Office Employees
Step into the role of the human resources manager at Riverside Pet Clinic, a veterinarian office with 55 employees. The owner wants you to determine how to encourage all employees to participate in a hobby.
This Is Where It Starts: 2025 Chapter Meetings
The DECA year kicks off with energy, connection and endless opportunities ahead. This list outlines key meeting types to help chapters create meaningful, engaging and well-rounded experiences for members throughout the year.
Why You Should Attend the Engage Conference
Collegiate DECA Engage is where you make it happen, whether exploring career paths, expanding your network or sharpening your leadership abilities.
Keeping Up Virtually: Joining Collegiate DECA Virtual Calls
Do you miss meeting other members between conferences? Well, look no further than joining our Virtual Calls throughout the year! Collegiate DECA hosts a variety of calls throughout the year that allow you to stay up-to-date, meet fellow members and have fun.
“Glow” The Extra: Reacting to Labor Economics
For DECA members, the nuclear industry is an opportunity to put your skills to work in a field where the impact is measurable and the opportunities are multiplying. Whether you’re crunching numbers, leading teams or shaping strategy, there’s a place for you here.
Most Recent Articles
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Summer and Competition Preperation is in Session
Whether this upcoming school year is the first time you are competing in Collegiate DECA or not, there is no better time than now to start taking the first steps.
A Leader’s Checklist for Preparing for a New School Year
For chapter and association leaders, this time of year is especially important. The work you do before classes begin can set the tone for your entire year, helping your team stay organized, engaged and ready to succeed.
5 Ways to Lead Outside of DECA
While DECA has helped shape me as a leader, some of my biggest leadership lessons have come from experiences outside of DECA. Whether it's at school, work, or in your community, there are opportunities to lead everywhere.
Be a Founder: 6 Steps to Bring Collegiate DECA to Your University
During my senior year of high school, I realized the college I was attending did not have a Collegiate DECA chapter. This made me realize that I had the opportunity to create something that would benefit students for years to come.
Simple Ways to Balance Work, Life and DECA
Balance does not mean doing everything perfectly. It means finding a routine that helps you stay organized, communicate clearly and take care of yourself.
The Surprising Benefits of Volunteering
Can something as simple as talking to strangers about marine life really change who you are? During my year and a half as a Teen Ambassador at the Mississippi Aquarium, I found out that it really can.
From Vision to Victory: How SMART Goals Transform a DECA Chapter
At the start of every year, DECA chapters set goals. Whether it's recruiting new members, increasing competition participation or improving chapter engagement, success begins with a clear plan. That's where SMART goals come in.
Sparking Sales: The Business of the Fourth of July
This 4th of July is our country's 250th birthday, and the budget and marketing strategies for this historic celebration might blow your mind. In addition to the traditional barbecue and fireworks, check out these four fun facts surrounding America’s favorite summer holiday.
Download the 2026-2027 DECA Guide
The DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, access competitive event guidelines and so much more!
Turning Sad Dogs Into Glad Dogs: TCHS DECA’s Community Donation Drive
From toy chests to wagging tails, TCHS DECA’s donation drive helped bring shelter dogs comfort. Thanks to the support of our school community, donated toys will make a difference for dogs waiting to find their forever homes.
Get to Know the 2026-27 Executive Officer Team
As the 2026-27 High School Executive Officers gear up for an exciting year ahead, take a moment to learn more about the faces behind the blazers and the stories that brought them here.
Get to Know the 2026-27 Collegiate DECA Executive Officer Team
As the 2026-27 Collegiate DECA Executive Officers gear up for an exciting year ahead, take a moment to learn more about the faces behind the blazers and the stories that brought them here.
