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Case Study of the Week: Adding an Iconic Brand to the Product Mix
You are to assume the role of the director of merchandising and branding for Memorial, a retail apparel chain with over 2,000 physical store locations. The senior vice president is considering partnering with a widely-known and iconic company, but wants you to first analyze the effect it would have on Memorial's product management.

Meet 4 DECA Alumni Who Have Maximized their Momentum
Over its more than 75-year history, DECA has prepared more than ten million members for college and career success. Here's how DECA shaped the career paths of four alumni and advice they wish to share with current members.

Alumni Spotlight: Ramkishore Annachi
Ramki served as DECA’s Southern Region Vice President for the 2020-2021 academic year. He was an avid competitor from North Carolina who was fortunate to have the opportunity to serve at the chapter, association and executive levels of leadership.

Alumni Spotlight: Mackenzie Perez
DECA prepares emerging leaders and entrepreneurs to be college and career-ready, but what does that mean? I had the opportunity to meet with alumna Mackenzie Perez and discuss how DECA prepared her for college success.

Case Study of the Week: Clarifying Transactions for an Office Supply Company
You are to assume the role of the controller at Office Supplies Company. The vice president of the company wants you to clarify transactions.

Helping Students Find Hope and Discover a Successful Path Forward
Every day, teachers work tirelessly to encourage students who mention feeling disconnected from school or don’t find the curriculum materials useful or relevant. Schools are aiming to address this by providing students with more experiences to engage in real-world applications that help them tie their interests and skills to rewarding careers.

3 Tips to Conquer Competitive Event Exam Anxiety
Do you get nervous before taking an exam? With these three easy methods, you will be able to overcome your test anxiety and stroll into your classroom or competitive event feeling confident that you will ace that test!

DECA's 2022 Certified School-based Enterprises
Congratulations to the DECA School-based Enterprises (SBEs) that earned a 2021-2022 Chapter Certification!

Congratulations to the DECA Ethical Leadership Challenge 2021-2022 Winners
Congratulations to the winning teams in the DECA Ethical Leadership Challenge for 2021-2022!

Maximize Your Advocacy Visits During CTE Month®
Career and Technical Education Month® has arrived! Here are some quick tips to help you get started advocating for DECA and CTE.

Positioning for the Future: DECA's 2020-2021 Impact
As nearly everyone has proclaimed, 2020-2021 was a year unlike any other. While it significantly changed the member experience, it was also a period of significant innovation that would position our organization even better for the future.

Congratulations to the Intuit Social Innovation Challenge Winners
This year, Intuit challenged students to “Lead with a Cause” by designing an innovative solution to make entrepreneurship and business ownership accessible for all. DECA Inc. is excited to announce the top teams in the 2021-2022 Intuit Social Innovation Challenge!

The Magic of Next: 5-Word Motivation from Iconic Super Bowl Slogan
In the sports and entertainment world, it does not get any bigger than winning the Super Bowl in front of thousands in person and by millions around the world via television and radio.

Mayville State DECA Gives Back with the Feed My Starving Child Initiative
Thirteen Mayville State University DECA members help feed 48 starving children across the world by volunteering with the Feed My Starving Child Initiative.

Ensign College Mock Competition 2023
Ensign Collegiate DECA had a blast preparing for Utah's state conference during our mock competition. Getting together as a chapter to learn, build on each other's energy and make much-needed memories together.

How to Prepare Yourself on Competition Day: A Guide to DECA Glass
During competition, students challenge their business knowledge and skills with real scenarios to win over judges. You have what it takes to reach your goals, and by preparing yourself for competition day, you will set yourself one step ahead of your competition.

Case Study of the Week: Adding Less Expensive Options at the Food Truck
Step into the role of an entrepreneur that owns three food trucks in a busy city of 300,000 people. The food truck business, Wing Love, sells chicken wings, French fries and cold beverages. The food trucks are placed in three busy neighborhoods: a college campus, a large park in the center of downtown and a mid-town neighborhood full of both households and businesses.

Unique Ways to Complete the Advocacy Campaign
February is CTE Month, meaning DECA members are out in the community, making it known how important Career Technical Student Organizations, or CTSOs, truly are! Chapters can complete the Advocacy Campaign before March 1st and show off DECA’s impact! Here are a few ways to stand out when completing the campaign.

Social Media at DECA Conferences: Do’s and Don’t’s
This conference season, don't forget to collaborate, create and connect with the DECA community. As you prepare, check out these five tips to remember as you pull out all the stops for social media shots this Spring.

Case Study of the Week: Positive Working Relationships While Restructuring
Step into the role of the director of human resources at Ideal Technologies, a technology consulting firm with 100 employees. The president of the company has notified you of the upcoming restructuring of the company and wants you to suggest methods to prevent issues that may arise when the restructuring is announced.

Running for a Leadership Position
Leadership in DECA is an incredible opportunity that allows you to travel, connect and make a difference for years to come. However, it takes courage to be able to prove to both peers and strangers that you are the right person for the position. Whether it’s chapter, association or even executive office, here are the 3 top campaigning tips!

Outperform the Norm: Collegiate DECA ICDC 2023 Keynote Announced
DECA is pleased to announce that Scott Welle, will deliver the keynote during the 2023 Collegiate DECA International Career Development Conference Grand Opening Session.

Case Study of the Week: Dealing with Online Scams in the Travel Industry
Step into the role of the chief communications officer and director of customer relations for Journey, a travel booking website that provides airline and train ticketing, car rental services, and other travel needs. The CEO of the company wants you to develop a plan that will communicate a customer service scam to customers and Journey employees.

Standout Creatively in Prepared Events
Top-tier DECA competitors know to hit all the competition event indicators, but it’s those little touches that elevate a well-prepared presentation to a DECA glass-winning presentation. Color, typography, layout and that perfect personal touch are your secret weapons.
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Case Study: Supporting Chick-fil-A Operators Through Optional Team Member Programs
Chick‑fil‑A has asked your DECA team to act as consultants and develop one optional program concept that Operators could voluntarily implement to support their Team Members.

Introducing the 2026-27 Collegiate DECA Executive Officer Team
Congratulations to the newly-elected 2026-27 Collegiate DECA Executive Officer Team! The team is excited to represent Collegiate DECA members around the globe as they begin work on their goals and objectives for the year ahead.

Collegiate DECA Honors Advisors for Years of Service
The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding and continued service to the organization and its mission. Thank you to these long-time advisors for their years of service to Collegiate DECA.

Congratulations to the 2026 Collegiate DECA ICDC Competitive Event Champions
Congratulations to the 2026 Collegiate DECA International Career Development Conference competitive event champions! The top performers were announced during the Grand Awards Session in Louisville, KY.

Congratulations to the 2026 Collegiate DECA ICDC Competitive Event Finalists
Congratulations to the competitive event finalists from Collegiate DECA's 2026 International Career Development Conference in Louisville, KY.

Farewell from the 2025-26 Collegiate Division Executive Officers
As we bid farewell as the 2025-26 Collegiate Executive Officer Team, we want to thank you for trusting us throughout this term. Because of you, we were able to #GoTheExtra!

Beyond the Badge: What DECA ICDC Does for Your Future
Placing at DECA ICDC feels good. But no matter how you finish, you'll leave the conference with far more than a ranking. In this article, learn how to actually make use of it.

The DECA Drop Episode 7: Advice & Gratitude
Your 2025–2026 Executive Officer Team saw how podcasts were taking off and wanted to give DECA members the same kind of experience: a place to pick up tips, hear updates and get to know our team!

Get Ready to Explore Atlanta
Attending DECA ICDC is a remarkable achievement in itself! Take time to celebrate your success, and explore one of America's most vibrant cities.

Will You Accept the ICDC DECA Quest Challenge?
When not competing or participating in academies, make the most of your #DECAICDC experience with DECA Quest! Complete challenges in the digital scavenger hunt for your chance to earn prizes.

The Ultimate DECA Video Series: Tools for Success
This video breaks down DECA resources and opportunities to help members stay informed, connected and engaged. Join us as we walk through tools that keep you plugged into everything happening across our organization.

The Ultimate DECA Video Series: Online Events
From understanding how they work to where to find information on everything you need to know, we walk you through what makes these experiences valuable, competitive and unique.
