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Go for the Marketing Gold
When thinking of sports marketing, the Olympic Games are a prime example of what to look toward. The international sporting event is a household name that brings in billions of viewers. In 2016, the Olympic Games captured half of the world’s population in viewing the event!
What Happens Backstage at the Opry?
Opry member Garth Brooks once said “the real show is backstage” at the Opry, where a team of passionate staff members help make the 94-year-old show come to life every night. So, what does it take to raise that red curtain every night?
Experiential Marketing: When Brands Become the Entertainment
Part branding, part entertainment, experiential marketing is finding its way into the marketing plans of more and more top brands. Read on to find out exactly what this type of marketing is, why brands love it and how to make it part of your future marketing career.
A World Beyond Imagination
The success of Disney’s parks is no accident. With over 170,000 employees and 12 parks around the world, Disney Parks, Experiences and Products has consistently dominated the market while ensuring the ultimate customer experience. Here are the top five ways Disney Parks continue to rule the industry.
Sports and Entertainment Competition Tips from the Pros
DECA offers several sports and entertainment marketing competitive events for members to flex their skills. To help you prepare for your next competition, I gathered some insider knowledge from two previous SEM event competitors.
DECA Scholarship Recipients 2019-2020
DECA is pleased to announce the 2019-2020 scholarship recipients. Each year, DECA and its corporate partners award over $300,000 in scholarships to DECA members. Congratulations to this year’s recipients!
Courtyard by Marriott Culminates Once-in-a-lifetime Celebration at Super Bowl LIV
Global Travel Program Marriott Bonvoy Offers Members Hundreds of Exclusive Moments Around Super Bowl LIV and the 2020 Pro Bowl.
DECA's 2020 Advocacy Campaign Recipients
February was Career and Technical Education (CTE) Month, and many chapters worked hard to advocate in their communities and to their policymakers on behalf of DECA by completing the 2020 DECA Advocacy Campaign.
FIDM Entrepreneur of Tomorrow Challenge 2020 Winners
DECA Inc. and the Fashion Institute of Design & Merchandising (FIDM) are excited to announce the winners of this year’s FIDM Challenge.
DECA's 2020 Emerging Leader Honor Award Recipients
Congratulations to the 2019-2020 recipients of DECA's Emerging Leader Honor Award recognizing members who have been involved at the local, chartered association and DECA Inc. levels.
5 Task Management Tips to Skyrocket Your Productivity
Task management is important because it helps you be more productive. Sure enough, when you’re more organized and spend a little time planning, you’re able to accomplish much more. Here are some of my favorite tips!
2020-2021 DECA Virtual Business Challenge Round 2 ICDC Qualifiers
DECA congratulates finalist teams in the second round of the 2020-2021 Virtual Business Challenge (VBC).
Navigating the Path to Collegiate DECA Executive Office
Collegiate DECA Executive Office is an exciting opportunity to exercise your leadership skills and make a lasting impact within DECA. To help you navigate the campaign trail successfully, here are a few of my favorite tips and strategies.
3 Ways to Compete in College
College is your chance to thrive, not only through learning new skills and experiencing new views but also by tapping into the community around you. It’s the perfect place to find like-minded people eager to flex their skills with some healthy competition.
GCU Collegiate DECA Walks to End Epilepsy
Collegiate DECA GCU has historically participated in many charitable fundraisers and activities. We specifically target community service activities that support causes that affect our members and causes in which our members have a philanthropic interest.
DECA from a Law School Prospect
Although my trajectory does not lead me toward the traditional business landscape, I am grateful for the skills that DECA has helped me unearth and cultivate in preparation for my legal future.
Setting Sail as Southwest Minnesota Collegiate DECA's VP
My role as Vice President is not just a title; it's a personal commitment to inspire, guide and empower. Let’s set sail on this leadership journey and chart a course toward a future of collective achievement and prosperity.
The Role of Emotional Intelligence in Leadership
Learning business is not just about mastering financial acumen or strategic planning; it's about understanding the balance of human emotions that underlies every decision and interaction.
Case Study of the Week: Generational Inclusion in the Workplace
Step into the role of the director of human resources at the regional headquarters of First Trust Bank. The vice president wants your input on improving organizational culture and development with a team that includes four generations.
One Diamond: January 2024
Check out what you missed on the January 2024 #OneDiamond Call, hosted by Collegiate DECA's Executive Officer Team.
7 Retail Industry Predictions for 2024
Artificial intelligence’s influence continues to grow, consumers demand sustainable actions and the customer experience remains more important than ever.
Case Study of the Week: Adding Live-streaming as a Sales Channel
Step into the role of the owner of Ornamental, a small business that creates indoor and outdoor decorations. Your business partner wants you to add another sales channel and you must explain livestream shopping and how adding it would benefit the company.
Case Study of the Week: Justifiable Loans
Step into the role of a loan officer at Trust Bank. A customer has asked you to explain why certain loans are justifiable and others are not.
Merging Community Service with Networking
At the annual Michigan Collegiate DECA State Career Development Conference, MI Collegiate DECA merged community service with networking by participating in a tie blanket craft with glowing reviews post-conference.
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Watch the #DECAICDC 2025 Promo Video
Be The One at the biggest DECA event of the year – DECA's International Career Development Conference hosted in Orlando, Florida on April 26-29, 2025.
Download the 2024-2025 DECA Guide
The DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, access competitive event guidelines and so much more!
Three Strategies for Enhancing Communication in Leadership Teams
As we plan for the academic year, it is important to consider the team's dynamic. The goals that you and your team have lined up can’t be accomplished without successful communication, and it is vital to establish clear expectations early on.
What Does it Mean to BE THE ONE?
Every DECA theme has a hidden meaning that inspires emerging leaders worldwide. How can we dissect this year’s theme, BE THE ONE? What does it mean, and what mindset should we use to proceed with this upcoming year?
9 Tips for Incoming College Freshmen
Starting college is an exciting and transformative period, and the experiences and skills you gain will set the foundation for your future success. Here are some tips to help you be the one in your freshman year.
Founding a Collegiate DECA Chapter: Blueprints for Success
Dreaming of joining the founders' circle within Collegiate DECA? There's no better time than now to embark on this unique and rewarding journey.
Summer Fundraising with Your DECA Chapter
Are you looking to jumpstart your chapter’s success? Here are some ways to keep your chapter active during the summer with fundraising for the upcoming year!
Ahead of the Curve: Organizing Tips for Next School Year
With advanced course loads and immersive extracurriculars, time management and planning can be difficult in high school. Take a look at some tips to help you ensure next school year is your most organized yet!
Be The One: DECA Starter Pack Pt. 2
Here is part 2 of the Be The One DECA Starter Pack series. This article is about boosting your chapter's Communications Strategy with a step-by-step strategic communications plan to help it thrive this upcoming year.
Be the One: DECA Starter Pack Pt. 1
Discover Part 1 of the Be the One DECA Starter Pack Series. This article dives into the basics of a Program of Leadership and how to implement one within your own Chapter Leadership Team.
Your Step-by-Step Guide to Signature Workshops
It’s that time of year again when we are all trying to figure out what we want our signature workshop to be. Well, you have come to the right place! This is your step-by-step guide on how to create your own signature workshop.
The Summer of DECA Quest
The Summer of DECA Quest is full of fun activities you can complete on your own or with other DECA members! From watching the sunset and doing a TikTok trend to volunteering with your chapter and sharing your 24-25 DECA goals, there’s something for everyone.
