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Case Study of the Week: Remarketing a Classic Shoe Store
You are to assume the role of a marketing communications consultant hired by Cost Less Shoes, a national chain of discount footwear for men, women, and children. The CEO of the company has hired you to develop a marketing communications plan that will remarket the brand.
Earning DECA Glass: Online Events
Previous ICDC competitive events winners share their thoughts and insights on DECA's online events. Discover tips and tricks to help you prepare for your quest for DECA glass in the Stock Market Game and Virtual Business Challenge.
5 Ways to Improve Your Prepared Event
Written events can be difficult to master. What does a winning project look like? What kind of before-hand preparation is required?
Improving the Employee Experience
This year's Business Operations Research topic focuses on ways to improve the employee experience. We visited with Intuit, Men's Wearhouse and Marriott International to learn how they are charting a course for the future of their workplace culture based on their experiences from the past year.
Rules to Live By: The Nature of Ethics
When you think of ethics, what comes to mind? Doing what people say you should do? Obeying the law? While these can both be part of ethical behavior, it takes a lot more than just listening to authority figures or doing what’s legal to be an ethical person.
Using Pop-up Events to Increase SBE Sales
Pop-up events are becoming more popular, and there are plenty of reasons why you should consider having your School-based Enterprise (SBE) pop up in your community.
3 Ways to Handle Burnout
Have you ever experienced a case of burnout? If so, it can be a challenging experience. During the school year, we take on many responsibilities and may find it hard to balance work, academics and life with so much on our plate. It is important to find a way to take a break and rest–both physically and mentally–to avoid burnout.
Case Study of the Week: Investing Money at a Bank
You are to assume the roles of the investment manager and investment specialist at Cross Town Bank. You will be meeting with a customer to discuss options for investing in order to earn a return.
3 Ways to Celebrate a DECA Halloween
Halloween is right around the corner, and what better way to spend the Halloween season than doing it DECA style! Here are three ways you can celebrate Halloween the DECA way.
Case Study of the Week: Credit Card Ethics in the Workplace
You are to assume the roles of the human resources director and the operations director at Braxton Productions,. The president has asked you to determine if an employee’s actions are ethical, how to respond, and how to communicate any changes in processes to staff.
How to Best Prepare for Your Next Role-play
With competition season fast approaching, the number one thing on many competitors’ minds is the thought of how they can crush their role-play in front of their judges. Unfortunately, there is no magical hack to make your presentations better but these tips should definitely help!
The Importance of Diversity, Equity and Inclusion Within DECA
DECA is an international organization comprised of nearly a quarter-million members from all walks of life. It is our job as leaders to welcome and celebrate the diversity within this organization and in all walks of light.
DECA Scholarship Recipients 2018-2019
DECA is pleased to announce the 2018-2019 scholarship recipients. Each year, DECA and its corporate partners award over $300,000 in scholarships to DECA members. Recipients who will be present at the 2019 International Career Development Conference will be recognized on stage.
Top Tips for Building Your First LinkedIn Profile
To get your LinkedIn profile off to a successful start, check out these key tips!
Are You an Entrepreneur?
DECA’s mission statement is to prepare emerging leaders and entrepreneurs in marketing, finance, hospitality and management. So, what exactly does it mean to be an entrepreneur?
How to Incorporate an Entrepreneurial Attitude into Your DECA Chapter
You may be asking, “How does entrepreneurship apply to my chapter?” Well, the mission of DECA is to prepare emerging leaders and entrepreneurs. So why not get a head start? The same basic principles that apply to starting a business also apply to your chapter.
5 Resources to Fuel Your Inner Entrepreneur
Looking to immerse yourself in all things entrepreneurship? Check out this list on what to read, listen to and learn from in order to prime your mind as a current or future entrepreneur. Who knows, maybe they’ll spark your next big business idea!
7 Questions That Get You Thinking Like an Entrepreneur
Curious about what goes on in the mind of an entrepreneur? Read on to learn how successful entrepreneurs think, and start developing your own entrepreneurial mindset for DECA and beyond.
How to Start a Business When You're a Busy Student
If you’ve been bitten by the entrepreneurial bug, then you’re probably dreaming of starting a business but may not know where to start. Let me tell you… I’ve been there. I know what it’s like to start a business as a busy college student with many competing priorities.
Listen and Learn: 3 Podcasts for Emerging Entrepreneurs
If you are an emerging entrepreneur, then you already know that seeking out new skills and strategies is essential to turn your ideas into reality. But between school, homework and extracurricular activities, finding time to read the right books and keep up with the latest blogs can be a struggle – not ideal when maximizing your productivity is crucial to success.
DECA Idea Challenge 2018 Winning Teams
A premier event of Global Entrepreneurship Week (GEW), the DECA Idea Challenge dared elementary through university students to generate a new use for paper clips in merely a week! In addition to reinventing the item, teams were to create a video pitch of their new product.
Hey Google, What Makes a Great Team?
In 2012, Google embarked on an initiative — code-named Project Aristotle — to study hundreds of Google’s teams and figure out why some stumbled while others soared. They gathered some of the company’s best statisticians, organizational psychologists, sociologists, engineers and researchers.
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Congratulations to the 2023-2024 Leadership Passport Recipients
Congratulations to the 2023-2024 Collegiate DECA Leadership Passport Program recipients! The Collegiate DECA Leadership Passport Program encourages associations, chapters and individual members to plan activities and participate in events that enhance the experiences of members.
Case Study of the Week: Security and Information Privacy in Healthcare
Step into the role of an employee at Graham Healthcare, a healthcare and insurance company. A co-worker has asked to explain why security and information privacy are important in operations.
Experience the Difference with Fundraising this Spring Semester
Explore several ways to maximize funding during the spring semester. Prepare for conference season and the last few events of the semester with the following spring fundraising ideas!
Voting Delegate: Your Voice Matters
As a member of Collegiate DECA, you have the unique opportunity to influence the direction and decisions of DECA through your role as a voting delegate. In this article, we will talk about the importance of this position and how you can maximize your impact within DECA.
Collegiate DECA ICDC: Going for Glass
With exciting memories to make and Collegiate DECA ICDC right around the corner, here are some tips from members on how to guarantee the DECA Glass and make the most out of your time in Austin.
Navigating the Excitement of CDECA ICDC
Mark your calendars, gather your team and get ready to make memories that will last a lifetime at Collegiate DECA's International Career Development Conference in Austin, Texas. See you there!
Celebrating Women's History Month
Happy Women's History Month! Read here to learn about the Women in Business who inspire your 2023-2024 High School Executive Officer team.
What Can I Do with DECA Since I’m Not Going to ICDC?
In the spring, there are two sets of DECA students: one preparing for the last leg of the competition and the other preparing to start their new DECA season, but we need guidance on how. If you are the latter, keep reading to learn how to maximize your time for DECA.
How To Sell Yourself
The marketing process often revolves around how to sell a good or service most effectively. But have you ever attempted to apply these tactics to yourself? Keep reading to discover what it means to build your personal brand - and how to sell it to anyone.
Senioritis Smackdown
As our DECA seniors’ final months of high school approach, a severe case of senioritis is in the air. But fear not, seniors, here are some helpful strategies to beat senioritis and come out on top!
Unwrapping the Power of Packaging: How Packaging Makes or Breaks Branding
Ever wonder how packaging impacts the way products are marketed? Read this article to dive into the world of packaging and uncover Its impact on your shopping journey!
Leadership Illuminated: Must-Read Books for DECA Members
DECA members can experience the difference in their leadership journey by immersing themselves in these insightful books. As the pages turn, the wisdom gained from these books can guide DECA members on their path to becoming exceptional leaders.
