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Case Study of the Week: Elevating the Customer Experience During Air Travel
Step into the role of the director of customer experience for Royal Airways. The chief marketing officer wants you to create a customer amenity kit for both domestic and international flights that will elevate the customer experience.

From the Desk: Member Tips on Ways to Be the One
Be the One isn’t just a theme; it’s a reminder of our goal as DECA members. In this article, hear tips from our members on how to embody this year’s theme during competition season!

Exploring the Emerging Leader Series Academies
Competition is not the only way to attend DECA ICDC. You can also travel to Orlando, FL, as an attendee of an Academy. Check out this article to explore the different ICDC academies!

5 Ways to Lead Ethically in the Age of AI
As future business leaders, embracing AI while ensuring ethical practices is crucial. Here are five essential strategies for navigating AI in today's business world.

DECA ICDC: Beyond Competition
DECA ICDC 2025, hosted in the Sunshine State, offers much more than competition. Get ready to BE THE ONE by participating in opportunities such as the Emerging Leaders Series, College and Career Exhibits, pin trading and more.

Making the Right Choice: Narrowing your College Options with Confidence
As college decisions roll in, it becomes time to make a final decision based on where your academic future will take you. Here are some points to consider when making your difficult college decision.

Announcing the 2025 NAA Auction Marketing Campaign Challenge Winners
DECA Inc. and the National Auctioneers Association (NAA) are excited to announce the winners of the 2025 Auction Marketing Campaign Challenge.

Congratulations to the Adobe Food Truck Challenge 2024-2025 Winners
Adobe and DECA are thrilled to announce the winners of the Adobe Food Truck Challenge!

Case Study of the Week: Methods to Market Safety
Step into the role of the regional manager for Rental Car Academy. The regional vice president wants you to determine how to best market an optional yet important new service only for customers in the region.

Crucial Content: The Value of a Strong Social Media Presence
With CTE month here again, advocacy is at the forefront of many DECA members’ minds. February’s advocacy activities are undoubtedly positive, but advocacy should be prioritized all year, and perhaps the easiest way to do so is to have a strong social media presence on a chapter level.

Make a Muscle with MDA this March
Are you looking to get more involved with MDA? Apply your leadership and entrepreneurial skills by participating in the 2025 MDA Shamrock Pinup Cause Raiser and impact families around the country.

Advocacy Day with Washington DECA
Recently, Washington DECA visited state representatives and senators alongside seven other CTSOs. We met with legislators to explain the personal impact of DECA and CTE on their lives and discuss issues about our specific geographical areas.

Comfortable Being Uncomfortable: WCTC Collegiate DECA's Mini-Golf Social
WCTC Collegiate DECA strengthened team dynamics through the chapter's Mini-Golf Social. Members can apply this experience to the workplace and Be the One in Collegiate DECA.

The Importance of Professionalism
Professionalism can differentiate you from others in your industry and set you at a competitive advantage, which could lead to promotions and raises. How you show up matters!

Case Study of the Week: Contingency Factors in Hiring
Step into the role of the human resources manager at Kid’s Castle Daycare, a daycare center located in a medium sized town. You must explain to the human resources intern why assessment and contingency factors are important in hiring employees at the daycare center.

Be the Entrepreneur of Your Life
You don't need to start a business to be an entrepreneur. You can become the entrepreneur of your own life, navigating your personal and academic journey with the same creativity and determination that business leaders use to innovate and succeed.

Calling All Entrepreneurs: Celebrate Global Entrepreneurship Week
This November, Global Entrepreneurship Network will celebrate 17 years of helping millions of people unleash their ideas to start and scale new businesses through Global Entrepreneurship Week.

Case Study of the Week: Putting an End to Skiplagging
Step into the role of the director of operations for Jetstream Airlines, an airline based in the United States with scheduled service to over 100 destinations in the United States and to 5 other countries.

Scholarship Success: 6 Essential Strategies
Scholarships are a powerful way to fund your college education, but standing out with so many applicants can be tough. Here are six strategies to increase your chances of scholarship success.

Using Data in Your Fundraising Efforts
Integrating data into your DECA chapter’s fundraising efforts can lead to successful campaigns. By understanding your audience, setting goals and utilizing the organization's direct impacts on your members, you can maximize your fundraising potential.

Boost Your Chapter’s Success with Local Business Sponsorships and Donations
By building connections and showing businesses how their support can directly impact Collegiate DECA members, you can create lasting sponsorships and encourage donations that fuel your chapter’s success.

Fundraising: Advancement Office and Alumni Engagement
Explore how you chapter can collaborate with the Alumni Engagement and Advancement Offices on your campus for resources and ways to set up a financial account to raise crucial funds for your Collegiate DECA chapter.

Turning Small Fundraisers into Success
While raising funds for an event or cause can be difficult, there's always an opportunity to make it a success. Here are some tips on how to turn a small opportunity into a successful one.

How to Leverage Your Experience with LinkedIn
A professional image is crucial for anyone looking to network or land a job. What is the key to utilizing a platform such as LinkedIn as a tool to expand your presence? Here, you can learn tips to leverage your profile to land the next opportunity.
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Case Study of the Week: Using Ticketing Kiosks to Gather Customer Information
Step into the role of a ticket sales representative at Wild Escape Amusement Park. Your supervisor has asked you how the park can gather customer information using ticketing kiosks.

A Look Back at DECA's Sports and Entertainment Marketing Conference
DECA's 2024 Sports and Entertainment Marketing Conference was one for the books! With over 1,100 members in attendance, this conference has set a precedent for a year full of experiencing DECA's difference in preparing emerging leaders and entrepreneurs.

Congratulations to DECA's 2024 Certified School-based Enterprises
Congratulations to the DECA School-based Enterprises that earned a 2023-2024 Chapter Certification!

Super Bowl: Beyond the Stadium
Regardless of whether you have a ticket to the game or not, the Super Bowl is so much more than 60 minutes of football and a half-time show. It is a whole week, allowing fans to experience incredible events in new, fun travel destinations.

Case Study of the Week: Live Podcast Tour Tickets!
Step into the role of the promotional director for Roundtree, a podcast network that ranks third in podcast publishing. The president of Roundtree wants your team to create a promotional plan to sell-out the remaining Interesting podcast live tour tickets.

Insights and Advice from Collegiate DECA Alumni on Navigating the Business World
Check out DECA Alumni’s experiences, expertise and advice as former DECA members. Read about how DECA has shaped their careers and futures following college graduation.

Collegiate DECA ICDC: Things to Do in Austin
With vibrant entertainment, art and culture, inspiring cuisine and stunning outdoor experiences, Austin lets you create your own soundtrack. So, look around and put the Live Music Capital of the World® on your playlist.

Empowering African Voices: Gloria Mensah, Executive Director, GK Folks Foundation
Gloria Mensah's journey is a testament to the transformative power of dedication, compassion and hard work. As the Executive Director of GK Folks Foundation, she continues to uplift African communities, leaving an indelible mark on Utah’s non-profit leadership landscape.

The Big Game: The Economic Impact of the Super Bowl
The Super Bowl is much more than just another sporting event; it extends far beyond the stadium and allows for amazing growth opportunities for businesses and individuals alike, attracting tourists and fans for years to come.

Navigating the Path to Collegiate DECA Executive Office
Collegiate DECA Executive Office is an exciting opportunity to exercise your leadership skills and make a lasting impact within DECA. To help you navigate the campaign trail successfully, here are a few of my favorite tips and strategies.

8 Tips to Maximize Social Media Outreach
The strategies of networking are constantly expanding! Social media and digital interactions are a key part of a growing presence in any organization. Maximize your social media outreach by implementing these 8 strategies.

How Streaming Platforms Score Big in Super Bowl Monetization
With the new age of unlimited streaming services, the Super Bowl from your couch is like never before. Keep reading to look at the innovative ways streaming platforms capitalize on the biggest game of the year.