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Taylor’s Version: A Masterclass in Branding, Loyalty and Business Strategy
This moment is a real-time lesson in business strategy, branding and consumer behavior. Here’s why Taylor Swift’s move matters to DECA members and what it teaches us about business and brand identity.
Freshmen Are the Future: How to Spark Interest and Grow Your DECA Chapter
The key to gaining freshmen interest isn’t just handing them a flyer or discussing competition. It's about making them feel welcome, excited and connected. Here’s how to make that happen.
Money Moves: Effective Fundraising for Your Chapter
The best chapters treat fundraising like a business: they plan smart, market well and get creative. Here’s how to make money moves that matter!
DECA Welcomes New Partners in Empowering the Next Generation of Leaders
Please join us in applauding our newest collaborators who are providing realistic insights into business and industry, and promoting meaningful, relevant learning for DECA members.
Announcing the Ultimate DECA Power Trip Keynote Speakers
DECA is pleased to announce that Eddie Slowikowski and Josh Sundquist, will deliver the keynotes during the opening and closing sessions at the 2025 Ultimate DECA Power Trip.
Bee-lieve in the Buzz: East Paulding DECA’s Secret to Chapter Marketing Success
When it comes to marketing your DECA chapter, it’s more than just promotion. It’s about creating visibility and connection – just what East Paulding DECA did with its “Bee The One” theme for the 2024-25 school year.
Get to Know the 2025-2026 Executive Officers
During this year's DECA ICDC in Orlando, members elected the leaders who will serve during the 2025-2026 school year. As the team prepares to Go The Extra this year, take a moment to learn more about the faces behind the blazers and the stories that led them here.
How to Track Your Chapter’s Summer Goals Like a Pro
Summer is the perfect time to build momentum for your DECA chapter. Start small, stay organized, check in often and keep your purpose in focus to turn summer goals into real success when school starts.
Ingredients of Successful Chapter Leadership
Successful management for DECA depends on teamwork, roles, motivation, communication, flexibility, planning and leadership. These are the recipes for a successful team that can do incredible things and learn together.
Innovative Advisors Wanted for DECA's Advisor Best Practice Spotlight of the Week
Help DECA spotlight advisors from across the organization for their creative, original and effective best practices in their classroom and in their chapter.
Helping Your DECA Members Avoid Penalty Points: A Guide for Advisors
As DECA advisors, one of our crucial roles is helping student members navigate the technical requirements of written events. Use this article to guide your student members in avoiding common penalty point deductions.
Go The Extra with Back-to-School Resources for Your Chapter
We are excited to deliver all the resources you need to showcase “This Is How We Do DECA” in one branded box! This is your all-in-one kit to start the school year.
Case Study of the Week: Should C-Suite Be on Social Media?
Step into the role of the director of human resources at the Organization of Travel Agents, an organization that educates, promotes and lobbies for travel agents across the nation. The executive director wants you to analyze whether the executive director should have a professional presence on social media.
Shop DECA Back to School Must-haves
Finishing up your back-to-school shopping? Add these ten essential additions to your Shop DECA back-to-school list!
Elevate Your Future: The DECA Chapter Meeting Experience
In this article, explore how chapter meetings are your gateway to personal and professional growth. From learning how to network like a pro to sharpening your problem-solving skills, chapter meetings are where the magic happens.
The Three R’s: Remember, Reward, Recognize
Read about DECA’s twist on the three R’s, with the five ways to recognize members, further incentivize involvement within the organization and get them excited for this year’s activities!
The Path to Success in Collegiate DECA
Whether you’re a seasoned competitor or a newcomer curious about what DECA could offer you, taking those steps forward can provide limitless opportunities and endless possibilities for you in Collegiate DECA.
The Importance of Culture
Whether your chapter has been around for ten years or you're just starting out, it's important to be intentional about creating culture. As your DECA chapter jumps back into the school year, consider how this interview can apply directly to your chapter's culture.
Case Study of the Week: Staying Connected after an Acquisition
Step into the role of the owner of Honeysuckle Faire. After 20 years of growing Honeysuckle Faire, you decided it was time to exit the company. Executives at Spring Made have offered you four options to stay connected to Honeysuckle Faire once the acquisition is final.
One Diamond: August 2023
Check out what you missed on the August 2023 #OneDiamond Call, hosted by Collegiate DECA's Executive Officer Team.
The #DECAATTProject Provides Impactful Mentorship Opportunities
Through a decade-long collaboration with AT&T, the #DECAATTProject continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.
Case Study of the Week: Determining Payback Period
Step into the role of the financial analyst for Red Shield Insurance Company. The vice president of finance has hired you to perform an analysis and determine the payback period for a potential investment.
Increase Sales and Cultivate Customers with a Successful Marketing Campaign
In today's fast-paced and highly competitive business landscape, a successful marketing campaign can boost brand awareness, generate leads, increase sales and cultivate a loyal customer base. However, achieving such success requires careful planning, strategic thinking and a deep understanding of your target audience.
Watch the #CDECAICDC 2024 Promo Video
Get the edge at the biggest event of the year – The Collegiate DECA International Career Development Conference hosted in Austin, Texas on April 20-23, 2024.
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Financial Literacy 101: It’s Never Too Early to Start
In an increasingly complex and interconnected world, financial literacy is a prerequisite for success and stability. High school students who prioritize developing this skill set early on position themselves for a future marked by financial independence and security. Read how you can set yourself up for financial success early here.
Congratulations to the 2024 Marriott Foundation ICDC Travel Scholarship Recipients
Through a generous contribution from the J. Willard & Alice S. Marriott Foundation, DECA is pleased to provide travel scholarships to high school DECA members to participate in the 2024 International Career Development Conference (ICDC) in Anaheim, CA.
Congratulations to DECA's 2023-2024 Scholarship Recipients
DECA is pleased to announce the 2023-2024 scholarship recipients. Each year, DECA and its corporate partners award over $200,000 in scholarships to DECA members. Congratulations to this year’s recipients!
Exploring Anaheim with California DECA
Figuring out what to do and where to eat in a new city can be quite challenging. But fear not! We've got you sorted; California’s Team 74 Officers have curated a selection of local gems and personal favorites for you to explore.
Announcing the 2024 DECA ICDC Social Media Team
The DECA Inc. Communications team is excited to announce the 2024 #DECAICDC Social Media Team! Team members will help drive the conference conversation through TikTok Videos and Instagram Reels.
Case Study of the Week: Fair and Inclusive Employee Benefits
Step into the role of the senior vice president at Jamwell Pets, a company that produces varieties of foods for dogs and cats. The president of the company wants your team to determine how to respond to unethical allegations regarding employee benefits.
DECA Announces the 2024-2025 Membership Theme: Be The One
When you join DECA, you're not just another member; you're part of a global network of emerging leaders and entrepreneurs who are shaping the future. It's time to step up, stand out and Be The One who makes a difference.
Case Study of the Week: Creating a Marketing Plan for New Merchandise
Step into the role of the owner of Office Resale, a business that sells previously owned office furniture and decor. A business partner wants you to develop a marketing plan that will promote a new selection of merchandise.
How the Metaverse is Driving the Next Generation of Retail Workforce Development
Considering all the innovative technologies out there, how do businesses narrow in on a specific problem and a specific solution that solves that exact problem? Read on to discover how the Metaverse is narrowing in.
Introducing the DECA ICDC 2024 Keynote Speaker
DECA is pleased to announce that Kido Okeleke, will deliver the keynote during the 2024 DECA International Career Development Conference Grand Opening Sessions.
Stukent Social Media Simternship Challenge 2024 Winners Announced
Over 1,600 individuals participated in this year's Stukent Social Media Simternship Challenge. Participants tested their social media marketing skills by managing a $5,000 weekly budget in simulated ad dollars for a fictitious company.
DECA ICDC: Experience the Jabbawockeez at Grand Opening Session
Prepare to be amazed by America's true best dance crew, the Jabbawockeez, during the Grand Opening Sessions on Saturday night of DECA ICDC in Anaheim, CA.
