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Get Ready to Explore Atlanta
Attending DECA ICDC is a remarkable achievement in itself! Take time to celebrate your success, and explore one of America's most vibrant cities.
Will You Accept the ICDC DECA Quest Challenge?
When not competing or participating in academies, make the most of your #DECAICDC experience with DECA Quest! Complete challenges in the digital scavenger hunt for your chance to earn prizes.
The Ultimate DECA Video Series: Tools for Success
This video breaks down DECA resources and opportunities to help members stay informed, connected and engaged. Join us as we walk through tools that keep you plugged into everything happening across our organization.
The Ultimate DECA Video Series: Online Events
From understanding how they work to where to find information on everything you need to know, we walk you through what makes these experiences valuable, competitive and unique.
Case Study of the Week: Clarifying Transactions
Step into the role of the controller at Office Supplies Company. The vice president of the company wants you to clarify transactions.
DECA ICDC: Packing Guide
As ICDC approaches, you may be wondering, “What do I pack?” Whether this is your first ICDC or you’re a returning ICDC member, here is a packing guide for both the under-packer and the over-packer.
How to Maximize the Exhibitor Experience at ICDC
From Fortune 500 brands and federal employers to universities and nonprofit foundations, the hall is a career fair, a college fair and a networking event all rolled into one. Discover how to make the most of your experience at the ICDC Exhibit Hall.
DECA ICDC: Know Before You Go
We're thrilled to welcome 26,000 DECA members, advisors and partners to the International Career Development Conference in Atlanta, GA, this April 25-28, 2026. This guide includes everything you need to know before you go to Atlanta!
Your Guide to the Mercedes-Benz Stadium During ICDC
The Mercedes-Benz Stadium is home to this year's International Career Development Conference general sessions. Here's the key information you need to know to enter the stadium and have an enjoyable experience.
DECA Welcomes Over 85 Exhibitors to ICDC
Attendees of DECA's International Career Development Conference in Atlanta, GA, will have the chance to network with more than 85 exhibitors. Explore the companies, colleges and organizations participating in this year’s event.
Case Study of the Week: Reduce Shrinkage Or Reduce Sales
Step into the role of the district manager for Value Plus, a chain of drugstores. The district you manage has 20 stores, half being in a busy urban area and the other half located in the suburbs.
From States/Provincials to Internationals: What Changes at ICDC?
Congratulations! You succeeded at the association level, but it’s almost time for ICDC. In this article, discover more information on what changes to expect at the International level.
Case Study of the Week: Privacy Policy Ultra-Exclusive or Zero Attention
Step into the role of the general manager of Reserved, a new independent hotel property in a metropolitan area. The owner wants you to explain how implementing a privacy policy could help or hinder the property’s marketing and customer appeal.
Case Study of the Week: Promoting a Private Label Skincare Line
Step into the role of the marketing communications manager for Dollar House, a discount variety store chain with over 5,000 locations. The director of marketing wants you to create a digital marketing campaign announcing the company’s private label skin care line.
DECA Is For All
If you fall into a non-business category, where your goal is to pursue a major in STEM or the arts or anything else, don’t be too quick to write DECA off as something that’s not for you.
Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX
Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.
The New Wave of Marketing in Real Estate
The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.
Case Study of the Week: Fighting a Dupe
Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.
Choosing Your Competitive Event
Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!
Leadership Lessons from DECA: Growing as a Student Leader
Leadership in DECA has been an incredible journey of growth and learning. The experiences and lessons I’ve gained have shaped me as a leader and prepared me for future endeavors.
Recruitment Tips From a Human Resources Perspective
The 2024-2025 school year is quickly approaching, which means Collegiate DECA members should begin preparing recruitment strategies to help their chapters grow. Consider these tips when communicating with potential Collegiate DECA members.
Summer of DECA Quest with Syosset DECA
This summer, DECA members worldwide have been participating in a special GooseChase scavenger hunt where chapters can share their summer highlights and goals for their DECA chapter this upcoming school year.
The Business of the Olympics
The Olympics. An event, a competition, a show. While millions tune in to the most prestigious athletic contests in the world, few can see the business behind the scenes. This article will delve into the business side of the Olympics, from margins to media.
Download the 2024-2025 Collegiate DECA Guide
The Collegiate DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, learn about virtual challenges and access competitive event guidelines.
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Collegiate DECA Competitive Event Draft Topics Announced for 2026-2027
Get a head start on the 2026-27 competition season with Collegiate DECA's competitive event draft topics for the Business Research, Digital Marketing Strategies and Financial Statement Analysis events.
First Place Wasn’t The Best Thing I Got From DECA
From making states to earning first place in PMFL and placing top 20 at ICDC, DECA gave me confidence, leadership skills, unforgettable friendships and lessons that will continue to shape my future long after I graduate.
Intuit’s 2026 Life-ing Report: How New Grads Are Navigating The Financial Transition To Adulthood
Graduation is a memorable ‘life-ing’ moment for many people. To spotlight what this transition actually looks like for today’s graduates, Intuit surveyed recent and soon-to-be college graduates across the classes of 2023 through 2026.
16 Personal Finance Terms Everyone Should Know
Learning the language of personal finance is one of the most practical steps you can take toward feeling more in control of your money. This guide walks you through 16 essential terms, from everyday basics to more advanced concepts.
Case Study of the Week: Tradeshow Planning
Step into the role of the owner of Splendid Foods, a business that produces varieties of protein bars, granola bars and other nutritious snacks. Your business partner has asked you to determine the marketing plan for a food industry trade show.
Congratulations to the 2026-27 Marriott Foundation Curriculum Grant Recipients
Congratulations to the following chapters selected to receive the VBC–DECA Hotel Challenge Curriculum Grant provided by the J. Willard & Alice S. Marriott Foundation.
Apply Today for the Adobe x DECA Luminary 2026 Program
The DECA Luminary Program is an opportunity for exceptional chapter advisors who not only excel in their roles but also show strong potential to mentor fellow advisors within their chartered associations by leading professional learning experiences.
Download Your American Marketing Association (AMA) Associate in Marketing Management Certificate Now
The AMA Associate in Marketing Management Certificate validates the marketing skills DECA students possess, signaling to colleges and employers that they’re prepared for what’s next. Learn how to gain access.
Case Study of the Week: Destination Skillcation
Step into the role of the marketing consultant hired by Bird Investigate, a company that offers bird-watching and bird-identifying tours. The owner of Bird Investigate wants you to rebrand the company.
Your Guide to Understanding DECA ICDC's Competitive Event Process and Performance Reports
If you're looking for more information on DECA's International Career Development Conference competitive events process and performance reports, look no further! Explore these frequently asked questions and answers.
Download ICDC 2026 Certificates and Competitor Performance Reports
Learn how to download certificates and competitive event performance reports from DECA's 2026 Collegiate and High School International Career Development Conferences.
Register Now for the APSI + DECA Toolkit Webinar Hosted by College Board
DECA advisors have been asking about the AP/DECA “toolkit” that advisors will be able to access, not just to prepare students for the AP Exam in the Spring of 2027, but also to better prepare them for DECA competitive events.
