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Principles of Business Administration Events 101: Advice from a Glass Winner
Whether your goal is to earn your first award or step onto the ICDC stage, the Principles of Business Administration events provide an opportunity to practice, explore and refine your skills without pressure.
Suit Up For Success: DECA Dress Code 101
The DECA dress code isn’t just a set of rules; it’s a standard that unifies members as emerging leaders in the world of business. Regardless of where you're competing, here’s everything you need to know to dress to win.
What We Can Learn from Leena Nair: Modern Leadership as Chanel's 1st Women of Color CEO
Chanel, one of the world’s most iconic fashion houses, has had a legacy of notable CEOs. Discover how their first woman of color CEO, Leena Nair, leads a global luxury powerhouse and what her approach teaches us about leadership.
Fueling the Future: Why Fundraising Powers Every Successful Chapter
When led by DECA members, fundraisers show the importance of taking initiative to help out the community. Discover how Lightridge DECA made an impact on their community with their "Pink Out" fundraiser this fall.
How Three of DECA’s Corporate Partners Leverage the Holiday Season to Strengthen Their Businesses
Three of DECA’s corporate partners, Nestlé, Chick-fil-A, and Adobe, offer three distinct examples of how a company can present itself during the holidays and remain memorable long after the decorations are taken down.
Watch Now: The Ultimate DECA Power Trip 2026 Promo Video
Embark on a quest that will awaken your thirst for knowledge in Louisville, KY, for the Ultimate DECA Power Trip.
Congratulations to the Members that Achieved SBE Individual Certification
Congratulations to the members who have earned individual certification through DECA's School-based Enterprise (SBE) Individual Certification Exam!
Over 3,000 DECA Members Gathered at the 2025 Ultimate DECA Power Trip
From November 21-23, 2025, 3,000 DECA student and advisor members attended the Ultimate DECA Power Trip in the Washington D.C. area. Congratulations to the Competitive Excellence Experience top performers!
MDA Holiday Retail Campaigns
This holiday season, your generosity can make a lasting impact. Every donation helps bring break throughs in treatment, expert care, and essential resources to children and adults living with muscular dystrophy and related diseases.
SBE Chapter Certification Submission Site Is Open
The SBE chapter certification submission site is now open for chapters to submit their projects. Check out this article for key reminders as you prepare to submit your project.
Case Study of the Week: The Risks and Rewards of Investing
Step into the role of an investment advisor. A client has asked you about the risks and rewards of investing.
The Gift That Keeps on Giving: Making the Most Out of Scholarship Season
This holiday season, remember that some of the most meaningful gifts come from effort, passion, and perseverance. By dedicating time to scholarship applications, you’re not just applying for financial aid; you’re investing in your dreams.
Case Study of the Week: How to Protect a Mobile Bank Account From Identity Theft
Step into the role of a financial advisor at First Bank. A customer wants to open a mobile banking account to pay more bills online but is worried about identity theft and has asked for your help.
Filling The GAP: The Secret Behind Katseye's Viral Marketing
GAP’s recent marketing project shows that authentic brand representation, positive customer connections and creative engagement can be the key to marketing magic. Here's what the campaign teaches us about successful marketing.
Call Her DECA: Why Podcasts are the Next Big IT Girl
There is a new IT girl in town, and she is in your earbuds. Like DECA prepares emerging leaders and entrepreneurs, podcasts prepare a new generation of thinkers, doers and dreamers who are ready to take the mic.
Navigating DECA's Competitive Events Page
Choosing the right event can be overwhelming. Check out this directional guide on how to use the DECA Competitive Events page to assist you in making your decision!
Inside the Marketing of the Summer's Biggest Films
Behind every billion-dollar blockbuster film is a creative team of entertainment marketers who are pulling strings to rewrite the rules of entertainment. Check out the best entertainment marketing wins from this past summer.
Case Study of the Week: Marketing to a Younger Demographic
Step into the role of a marketing specialist for Station Hardware, a retailer specializing in home improvement products. The director of marketing wants you to create a marketing plan that will introduce the brand to a new demographic.
Vector Marketing and DECA Celebrate 20 Years of Partnership
DECA proudly celebrates 20 years of partnership with Vector Marketing Corporation - a collaboration that has empowered DECA members and educators to succeed in and out of the classroom.
Here Are 5 Themes for Your Next Chapter Meeting
Meeting themes are a great way to show your school that DECA is extraordinary. They also encourage and persuade someone unfamiliar with DECA to attend the meeting, boosting member retention.
Generation Z’s Buying Power is Reshaping Retail Trends and Revitalizing Malls
NRF’s Hot 25 Retailers list reflects the growing influence of Generation Z, and it likely won’t be the last list to do so. These retailers offer shoppers engaging experiences and curated events.
Three Hats, One Head: Balancing School, Work and DECA
Between classes, jobs and DECA, finding balance takes that extra effort. Here are four tips to help you effectively balance responsibilities and make the most of every opportunity!
How to Place a Custom Order with Shop DECA
Looking to personalize your DECA gear? The Shop DECA team has made creating and ordering custom merchandise for your chapter simple and easy.
Alumni: Tell Us Your DECA Story!
DECA Inc. is excited to launch a new platform for alumni to share their DECA stories, become future volunteers and get involved with their associations.
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Cookies, Cocoa & Cluster Exams: 4 Tips to Prepare for Exams this Winter Break
Winter Break is a great opportunity to prepare for upcoming DECA district and state competitions. Here are four tips to help you thrive in cluster exams!
Case Study of the Week: Loyalty Brand vs Trendy Brand in Security
Step into the role of the sales manager of Sound Security, a business that provides small business and home security service on a contract basis. The regional manager wants you to prepare selling points for the sales team that will keep customers from switching to a competitor.
Case Study of the Week: Winning With An Unintentional Celebrity Endorsement
Step into the role of the owner of Sporty Looks, a shop that sells elevated athletic apparel. Your business partner wants you to develop a marketing plan that will engage new customers.
Congratulations to the 2025-26 IE University NextGen Innovators Challenge Winners
IE University and DECA are thrilled to announce the winners of the NextGen Innovators Challenge!
Announcing DECA's 2025-26 Chapter Campaign Winners
This year, an impressive number of chapters completed their campaign goals. Congratulations to all the chapters that participated in DECA’s Chapter Campaigns!
Preparing for DECA Glass: High Plains Technology Center’s Competition Prep Session
High Plains Technology Center DECA hosted a competition preparation session to help members sharpen their skills, gain confidence, and get ready for the competition stage.
Congratulations to the 2025 Stukent Social Media Marketing Challenge Winners
Almost 1,400 individuals participated in this year's Stukent Social Media Marketing Challenge. Students learned about audience targeting, content scheduling and promotion to drive product sales.
Why Human Connection Still Matters in a Digital Business World
In a world that is constantly evolving, the ability to connect with others will always remain a competitive advantage. Understanding the value of relationships is just as important as mastering technical skills.
Add Collegiate DECA to Your Winter Break
Winter break is the perfect time to relax, recharge and reset for the second part of the school year, but you don't have to take a break from DECA! Here are some helpful tips to stay involved and beat any winter break boredom.
Add DECA to Your Winter Break
Winter break offers the perfect opportunity to relax, recharge and reset for the second part of the year, but you don't have to take a break from DECA! Here’s a list of useful tips to keep you engaged and overcome any winter break boredom.
Case Study of the Week: Fake Reviews vs Paid Influencers
Step into the role of an ethical consultant hired by the chief operations officer at Watcher, a premium television network that is available as an added channel on cable and satellite providers or as a streaming video on demand service.
Congratulations to the Collegiate DECA Members of the Month
This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Member of the Month and what makes them extraordinary leaders.
