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Chapter Strategy

A Month Full Of Memories: How to Prepare for DECA Month's Social Media Challenge

Oct 24, 2025

DECA Month is filled with engagement, spotlights and celebrations for everything related to DECA. Here are some tips and tricks on how to dominate the DECA Month Social Media Challenge before November begins.

Spotlights

Marketing the Marketers: Student Spotlights

Oct 23, 2025

Marketing is how chapters share their stories and connect with people beyond their own schools. Behind every post, video and campaign is a team of students who work hard to bring their chapter’s ideas to life.

Leadership

Leadership That Lasts: How to Keep Growing Throughout the Semester

Oct 23, 2025

Whether you are helping a classmate or taking on a new challenge, each day is an opportunity to grow into a stronger leader. Here are four ways you can continue developing as a leader this semester.

Partners

DECA and Piper Sandler Complete 50th Semi-Annual Survey

Oct 23, 2025

DECA and Piper Sandler completed the 50th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences among more than 10K teens across the U.S., with an average age of 15.7.

Chapter Strategy

Celebrate DECA Month this November

Oct 21, 2025

#DECAMonth is the ultimate celebration of all things DECA. Throughout November, members reflect on their favorite DECA memories, take part in DECA's programs and showcase the many reasons they love being a DECA member.

DECA News

DECA Welcomes College Board as Strategic Partner 

Oct 20, 2025

This collaboration will combine DECA’s focus on emerging leaders and entrepreneurs with the College Board’s expertise in developing programs that promote career and college readiness.

Case Study of the Week

Case Study of the Week: Designing Album Cover Art

Oct 20, 2025

Step into the role of a marketing communications consultant. You have been hired by the manager of the folk-rock band Kingsley, to create branding for their upcoming debut album.

Conferences

Elevating DECA in the Classroom: Highlights & Insights from AMPED 2025

Oct 19, 2025

This three-day conference featured an industry immersion series and two days of educational sessions on implementing DECA into the classroom.

Career Insights

NRF Consumer Survey Finds Halloween Spending to Reach Record $13.1 Billion

Oct 17, 2025

According to the National Retail Federation’s annual consumer survey, Halloween spending is expected to reach a record $13.1 billion this year.

Chapter Strategy

Go The Extra Scare: Fall-Inspired Themes For Your Chapter Meetings 

Oct 15, 2025

October is such a versatile month, and holding meetings that engage members during this season is a great way to boost chapter participation and growth.

Career Insights

Maximizing Your Sales Interview Success

Oct 15, 2025

Are you on the hunt for your next sales career opportunity? Discover key insights and actionable tips from Intuit MailChimp's head of sales, Tom Eschbacher, that will best prepare you for your next sales interview.

DECA News

The 2025-2026 DECA SBE Individual Certification Exam Is Now Available

Oct 15, 2025

Members can achieve SBE individual certification through the successful completion of an online exam. This is a great opportunity for DECA members to add an additional level of recognition for their mastery of small business management instructional areas.

Partners

Building a Pipeline of Future Hospitality Workers

Aug 23, 2021

Over the past year, recipients of the Marriott Foundation curriculum grants created many unique opportunities for students during a year filled with virtual instruction.

Chapter Strategy

Guide for Recruiting New Freshmen Members

Aug 11, 2021

As a new school year begins, the next class of leaders are waiting to find a place they belong. This guide is full of selling points and recruitment techniques that you can use to grow your chapter for years to come.

Why Join Collegiate DECA?

Aug 9, 2021

Have you ever wondered what's involved with Collegiate DECA? Learn about the similarities and differences from the high school division and how to join an existing chapter on your future campus (or start your own chapter!)

Chapter Strategy

Watch Now: DECA's 2021-2022 Membership Video

Aug 3, 2021

The success you achieve in DECA is the initial boost that will launch you into the real world and give you a competitive advantage, starting day one.

Chapter Strategy

How to Maximize Your Chapter’s Recruitment

Jul 29, 2021

With the 2021-22 academic year fast approaching, recruiting new members for your local DECA chapter is almost certainly at or near the top of every leadership team’s agenda. Since last year was so hard on chapters, this year is the perfect opportunity for you to bounce back. Follow these tips to maximize your chapter's recruitment.

Career Insights

15 Steps to Build Your Brand on LinkedIn

Jul 28, 2021

Not yet on LinkedIn? You should be! Follow these steps to create the perfect, attention-grabbing profile.

Career Insights

Marketing, Communications, PR and Advertising: What's the Difference?

Jul 26, 2021

The terms marketing, communications, public relations and advertising are commonly confused. So, how are they similar and how are they different?

Leadership

3 Leadership Activities to Jump-start Your New Team

Jul 23, 2021

An important part of team building is supporting your teammates and learning their individual leadership styles. Check out these three ideas to help your new team hit the ground running!

Chapter Strategy

Building an Innovative Community

Jul 16, 2021

Joining Collegiate DECA is a rewarding experience. From working in the community and leading critical aspects of the organization, to achieving competitive success and expanding your network, there is something for every level of the college experience.

Career Insights

How to Dominate with Color Psychology in Marketing

Jul 6, 2021

Color psychology is the study of how colors affect perceptions and behaviors in marketing and branding. If you have never heard of color psychology and how to best utilize it in marketing, read on!

Career Insights

First Impressions in 7 Seconds

Jun 23, 2021

People often have a precise judgment of you in the first seven seconds after meeting you. Whether it's meeting a new classmate, a job interview or even interacting with your competitive event judge, find out how to make the most of your seven seconds!

College Success

3 Reasons to Continue Your DECA Journey in College

Jun 15, 2021

The high school Class of 2021 had their DECA careers capped with virtual competition and virtual ceremonies. Thankfully, their DECA journeys don’t have to end there. Collegiate DECA allows graduates to continue their careers.

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Career Insights

The Business of the Olympics

Aug 6, 2024

The Olympics. An event, a competition, a show. While millions tune in to the most prestigious athletic contests in the world, few can see the business behind the scenes. This article will delve into the business side of the Olympics, from margins to media.

DECA News

This Is How We Do DECA: Advisor Basic Training Series

Aug 2, 2024

Join us for the brand new This Is How We Do DECA: Advisor Basic Training series, designed for brand new or newer DECA chapter advisors looking for an overview of the year to come.

Chapter Strategy

Be The One with 2024-2025 Chapter Campaigns

Aug 2, 2024

The 2024-2025 DECA Chapter Campaigns are here to help you Be The One! Participating in the chapter campaigns encourages DECA members to engage with their community and grow membership.

DECA News

Download the 2024-2025 Collegiate DECA Guide

Aug 1, 2024

The Collegiate DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, learn about virtual challenges and access competitive event guidelines.

Chapter Strategy

2024-2025 SBE Chapter Certification Guidelines Available Now

Aug 1, 2024

The SBE chapter certification guidelines and competition guidelines for the 2024-2025 school year are now available.

Chapter Strategy

Connect with Collegiate DECA Calls

Aug 1, 2024

Are you seeking ways to interact with Collegiate DECA members outside conferences? Learn how to grow and network by joining one of our three tailored virtual Collegiate Calls during the 2024-2025 DECA year.

Chapter Strategy

Planning Fall 2024 Recruitment

Aug 1, 2024

As the academic year kicks off and recruitment events begin for the fall semester, it is important to outline your chapter's recruitment plan and strategy. Here are some things to consider as the semester quickly approaches.

College Success

Breaking Down How to Get Involved on Campus

Aug 1, 2024

Starting college can feel like stepping into a whole new world. From registered student organizations (RSOs) to Greek life, there can be a lot to take in. Let's break down each of these and why you might want to join them.

Chapter Strategy

Be The One: The Collegiate DECA Program of Leadership

Aug 1, 2024

Your Collegiate DECA Executive Officer team is excited to announce our 2024-2025 Program of Leadership. Focus areas for the Collegiate division include leadership development, member engagement and member recruitment.

Chapter Strategy

Recruit, Retain, Repeat: Strategies for Maintaining Chapter Memberships

Aug 1, 2024

DECA is poised to reach record membership levels yet again. Establishing a strong support framework is crucial to maintaining this growth and effectively nurturing new chapters. Here is how you can foster retention and create a lasting impact.

Chapter Strategy

Engaging with High School Member Video Calls

Aug 1, 2024

Discover ways to stay engaged this year through the High School Executive Officer team’s One DECA, President's Council and Regional Call series.

Chapter Strategy

Selling DECA to New Members

Aug 1, 2024

Membership recruitment at the beginning of each school year is essential to a chapter’s success. Here are some ideas to help you sell DECA while gaining exposure from your school community.