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Leadership

DECA Teaches You How to Win—And How to Lose

Jan 2, 2026

Winning earns trophies. Learning earns leadership. DECA’s real lessons happen offstage, through collaboration, resilience and initiative, and they shape the students who make the biggest impact.

Conferences

Announcing DECA's 2026 Conference Lineup

Jan 2, 2026

DECA has a full lineup of educational conferences for its members and advisors coming in the 2026 academic year and beyond. Check out where we're heading next!

Partners

The Global Business Academy: Consulting Opportunities for DECA Members

Jan 1, 2026

DECA members are invited to join a summer Global Business Academy for eight days of hands-on international consulting experience in Panama, Belize or Greece. Work with business experts, build advanced skills and immerse in a new culture.

Leadership

New Year, New Momentum: Setting Goals That Actually Stick

Jan 1, 2026

When you set intentional goals, your time, energy and effort begin to align. Every early morning, late night and moment of preparation has meaning because it’s connected to something bigger than the task at hand.

Compete

Tips & Tricks for Prepared Events

Jan 1, 2026

Prepared events can be won or lost in the details. Although the quality of the message and presentation are necessary, it is often the details that make the difference between success and failure.

Conferences

Your Fast Pass to the 2026 Sports & Entertainment Marketing Conference

Jan 1, 2026

At SEM, you’ll get the opportunity to connect with fellow DECA members who share the same interests and ambition, while gaining insight from professionals who have turned creativity into careers.

Leadership

It’s Your Turn to Lead: Run for Executive Office

Jan 1, 2026

Executive Office is an opportunity to give back to our organization while expanding your journey as an emerging leader. Here’s why you should consider running for Executive Office.

Conferences

Making the Most of Your Association Conference

Jan 1, 2026

Your association’s conference is so much more than just an event on the calendar! It's where growth happens, connections are formed and the trajectory of your DECA year can truly change.

Career Insights

Career Paths and Professional Growth in the U.S. Air Force

Jan 1, 2026

With more than 200 career specialities, the Air Force offers a structured environment where you can build expertise, earn industry-recognized credentials and gain practical experience across a wide range of fields.

Compete

Cookies, Cocoa & Cluster Exams: 4 Tips to Prepare for Exams this Winter Break

Dec 29, 2025

Winter Break is a great opportunity to prepare for upcoming DECA district and state competitions. Here are four tips to help you thrive in cluster exams!

Case Study of the Week

Case Study of the Week: Loyalty Brand vs Trendy Brand in Security

Dec 29, 2025

Step into the role of the sales manager of Sound Security, a business that provides small business and home security service on a contract basis. The regional manager wants you to prepare selling points for the sales team that will keep customers from switching to a competitor.

Case Study of the Week

Case Study of the Week: Winning With An Unintentional Celebrity Endorsement

Dec 22, 2025

Step into the role of the owner of Sporty Looks, a shop that sells elevated athletic apparel. Your business partner wants you to develop a marketing plan that will engage new customers.

Case Study of the Week

Case Study of the Week: Promoting "New" Merchandise

May 20, 2024

Step into the role of the marketing manager for Gold Mine. The owner of the chain wants you to develop a plan to promote the stores’ new venture into formalwear and its need for merchandise.

Career Insights

Making the Most of Your Summer Internship

May 15, 2024

Summer internships are not just about earning a paycheck or padding your resume; they're an opportunity to learn, grow, and pave the way for your future career. But how do you make the most of these brief months?

Conferences

Download ICDC 2024 Certificates and Competitor Transcripts

May 14, 2024

Learn how to download certificates and competitive event transcripts from DECA's 2024 Collegiate and High School International Career Development Conferences.

Compete

Your Guide to Understanding DECA ICDC's Competitive Event Process and Transcripts

May 14, 2024

If you're looking for more information on DECA's International Career Development Conference competitive events process and transcripts, look no further! Explore these frequently asked questions and answers.

Compete

Collegiate DECA Competitive Event Draft Topics Announced for 2024-2025

May 14, 2024

Get a head start on the 2024-2025 competition season with Collegiate DECA's competitive event draft topics for the Business Research, Digital Marketing Strategies and Financial Statement Analysis events.

Case Study of the Week

Case Study of the Week: A Tale of Two Offers

May 13, 2024

Step into the role of a career counselor. A client has received two job offers and needs help determining the best option.

Case Study of the Week

Case Study of the Week: Adding Snacks to the Menu

May 6, 2024

Step into the role of the product manager for Delish, a quick serve restaurant chain. The vice president wants you to weigh the pros and cons of adding a new menu category and make a final recommendation.

Partners

DECA and Piper Sandler Complete 47th Semi-Annual Survey

May 1, 2024

DECA and Piper Sandler completed the 47th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 6,020 teens across the U.S. with an average age of 16.1 years.

Case Study of the Week

Case Study of the Week: You Must be a Member to Shop Here!

Apr 29, 2024

Step into the role of an employee at Pat’s Club, a warehouse club that sells a wide variety of merchandise in large quantities. You must explain to a customer why they cannot shop at the store without purchasing a membership.

Partners

DECA Recognizes National Advisory Board Partners for Their Longtime Support

Apr 28, 2024

Congratulations to these outstanding National Advisory Board partners for reaching new milestones of service to DECA.

DECA News

DECA Recognizes Helen Brown with Chairman's Award

Apr 27, 2024

As a member of DECA's National Advisory Board, Helen has engaged with thousands of members and advisors at DECA's educational conferences at the association, regional and international levels.

DECA News

DECA Recognizes Jerry DiGiovanni with Honorary Life Membership

Apr 27, 2024

During two decades of service as Executive Director, Jerry displayed unwavering kindness, support and enthusiasm for the student members and advisors of Pennsylvania DECA.

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Conferences

Download the 2026 Collegiate DECA ICDC Mobile App

Apr 3, 2026

Get ready to gather with 1,200 DECA members at the Collegiate DECA International Career Development Conference in Louisville, KY. Download the conference app to start planning your custom experience.

Conferences

5 Things I Learned at My First Collegiate DECA ICDC

Apr 3, 2026

From professionalism to personal growth, my first experience at CDECA ICDC extended far beyond competition. These takeaways serve as encouragement for members to fully embrace the opportunities DECA provides.

Leadership

DECA Seniors: The Home Stretch of High School

Apr 2, 2026

As college decisions hit inboxes, the temptation to take a step away from academics and extracurriculars is real. But for a DECA senior, these few weeks can serve as a launchpad for your future success.

Chapter Strategy

Activities To Do After Your Association Conference

Apr 2, 2026

There are so many ways to bond with your chapter outside of DECA conferences! The focus is on making sure you end the year strong while still having a lot of fun in DECA.

Partners

April is Financial Literacy Month: Join the Movement with DECA

Apr 1, 2026

Now is the time to boost financial confidence in your classroom with a plug-and-play, 60-minute activity that requires zero prep and no prior finance teaching expertise.

Conferences

Beyond the Conference: Things to Do in Louisville

Apr 1, 2026

Known for its rich culture, incredible food and historic attractions, Louisville has something for every DECA member. Here are a few must-visit spots to explore while you’re at Collegiate DECA ICDC.

Career Insights

Exploring Careers: Finance

Apr 1, 2026

Finance is the core of any business, and to be able to understand and explain it sets you up for success in any business. In this article, explore what goes into a finance career.

Chapter Strategy

A How-to for Recruiting Incoming First Year Students

Apr 1, 2026

From recruiting first-year students at in-person events to online promotion, there's sure to be something that fits your chapters’ strategies and showcases the culture you’ve built.

Career Insights

From Profile to Portfolio: Building a Professional Online Resume

Apr 1, 2026

For DECA members preparing for internships, leadership opportunities or future careers, creating a professional online resume is a powerful way to showcase your skills and experiences.

College Success

Financial Literacy Month: Saving for College

Apr 1, 2026

Financial Literacy Month is about learning how to invest in your future. Saving for college may seem intimidating, but preparation, confidence and smart decision‑making are what students carry forward.

Conferences

Maximizing the Experience of a Lifetime: DECA ICDC

Apr 1, 2026

Once you are at ICDC, you may be wondering: How can I make this experience truly exceptional? The answer isn’t just in what you do, it’s in how intentionally you choose to experience every moment.

Conferences

Own Your Moment in Atlanta

Apr 1, 2026

You’ve made it! It’s ICDC 2026 time in Atlanta, Georgia. The choices you have to GO THE EXTRA in Atlanta are limitless. Here are seven ways to make the most of your time in ICDC.