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College Success

Free College & Career Planning Resources from Encourage

Sep 4, 2025

DECA is excited to kick off another year of partnership with Encourage® - a free college and career planning program designed to help members explore life after high school.

Spotlights

From the Soccer Field to the DECA Stage: Starting the Kingwood High School Chapter

Sep 3, 2025

From chasing Division 1 dreams on the soccer field to building one of Texas's fastest-growing DECA chapters, I discovered that true leadership is about more than wins. It's about finding your voice, creating community and inspiring others to rise.

Chapter Strategy

Building and Leading a Strong Officer Team

Sep 3, 2025

Building a strong DECA officer team takes effort, but it can make all the difference in a chapter's success. Explore the values that build a strong chapter officer team!

Spotlights

Stepping Into DECA: Lessons From My First Year

Sep 3, 2025

Are you a student who's new to DECA? If so, here's my advice from someone who was once in your shoes.

Chapter Strategy

Racing into the School Year: East Paulding DECA's Membership Recruitment Campaign and Tactics

Sep 3, 2025

At East Paulding DECA, we were pleasantly challenged when the national DECA "Go the Extra" theme was released. After much thought and discussion, we happily chose a thrilling race car theme for our school's campaign.

DECA News

Get Ready to Access Your Free Adobe Express for Education Account

Sep 2, 2025

As part of DECA’s partnership with Adobe, all advisors and members can access Adobe Express for Education for free. Find out how to access your account and get started with your content creation today!

Compete

Mastering Money: Why Finance Events Are Essential for DECA Members

Sep 2, 2025

Finance events help DECA members build real-world money management and consulting skills. From budgeting and investments to teamwork and client communication, this cluster prepares students for success both in and out of the competition setting.

Chapter Strategy

Advisor Best Practice Spotlight of the Week: Lisa Cline

Sep 2, 2025

Lisa Cline, DECA advisor at North Forsyth High School in Georgia, has built an SBE program that not only raises funds for her DECA chapter, but also prepares students with skills they will use for life.

Case Study of the Week

Case Study of the Week: Hobbies for Veterinarian Office Employees

Sep 1, 2025

Step into the role of the human resources manager at Riverside Pet Clinic, a veterinarian office with 55 employees. The owner wants you to determine how to encourage all employees to participate in a hobby.

Chapter Strategy

Taking your Chapter’s SBE to the Extra Level

Sep 1, 2025

Once your SBE is up and running, the real challenge begins: growing it. Expanding your customer base, increasing sales and elevating your chapter’s presence takes strategy, creativity and a team ready to level up.

Compete

How to Choose Your DECA Competitive Event

Sep 1, 2025

One of the most exciting things about joining DECA is choosing your competitive event. With so many categories, it can be overwhelming at first, but your event should challenge you and also cater to your strengths.

Leadership

Your Freshman Year Playbook: Four Tips for a Strong Start

Sep 1, 2025

Freshman year is among the most exciting and important times in your high school journey. Here are four tips to set a strong foundation for your high school experience!

Chapter Strategy

Start Now: 3 Tips to Build Your Chapter for Next Year

Nov 17, 2022

Class registration for the 2023-2024 school year will be here in a few short months! If your chapter is co-curricular, where you register for a class while being a DECA member, it is important to spread the word early to potential members coming to your school next year. Here are a few tips to help your chapter succeed in gaining new members.

Case Study of the Week

Case Study of the Week: Customer Reviews for Custom Pottery

Nov 14, 2022

Step into the role of the owner of Custom Pottery, a small business located in a city with 300,000 people. An entrepreneurial consultant has recommended that you begin allowing and encouraging customer reviews.

Career Insights

Turn Your Business Idea Into a Reality

Nov 14, 2022

So, you’ve got an idea for a business. What next? Whether you want to start a technology company or a restaurant, there are 5 practical steps you can take to bring your idea to life and figure out the next steps.

Career Insights

Building Deep Customer Empathy to Solve Any Problem

Nov 14, 2022

Deep Customer Empathy creates shared understanding, insights and motivation to improve the lives of our customers. How do we gain this empathy? By observing people, their behaviors, patterns and environment first-hand, with a keen eye to their pain points and barriers to achieving their goal. 

Career Insights

Opportunities that Arose from the COVID-19 Pandemic

Nov 14, 2022

Out of the box, creative thinking arose because of COVID. For the live events industry and specifically for EDGE, it meant shifting to remote filming kits and establishing health and safety protocols. It strengthened our client relationships and our team’s cohesiveness.

Partners

DECA and Piper Sandler Complete 44th Semi-Annual Survey of 14,500 U.S. Teens

Nov 11, 2022

DECA and Piper Sandler completed the 44th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 14,500 teens across the U.S. with an average age of 15.8 years.

Chapter Strategy

How to Get The Edge on Member Engagement

Nov 10, 2022

As an organization, we want to make sure that all our members are constantly engaged in what is going on inside the world of DECA. Keeping engagement up, especially into DECA Month, is highly important to keep our members involved and engaged within the amazing organization that we’re all part of today. 

Career Insights

4 Videos to Help Discover What Kind of Work You Want to Do

Nov 7, 2022

Need help deciding on a potential career path or college major? Check out these helpful videos with concrete steps and reflection questions to help you discover what kind of work you want to do.

Conferences

A Look Back on Collegiate DECA Engage in Atlanta

Nov 7, 2022

200 Collegiate DECA members attended the 2022 Engage Conference in Atlanta, GA on November 3-5, 2022.

Case Study of the Week

Case Study of the Week: Rewarding Customers While Increasing Sales

Nov 7, 2022

Step into the role of promotional director for Premiere Purchase, a consumer electronics retailer. The senior vice president has asked you to plan a special event exclusively for top-tier Premiere Points members that will result in an increase in sales.

Spotlights

Non-Traditional SBE's: Unique Locations

Nov 4, 2022

School-based enterprises usually emerge in response to an identified need in the marketplace for a particular product or service. These two gold-certified, non-traditional SBEs are switching things up by providing their schools access to unique learning locations.

Career Insights

You Nailed the Final Interview... Now What?

Nov 1, 2022

You’ve received a job offer and now it’s time to discuss salary. Don’t skip the important step of negotiating for your best compensation package or you may be getting paid less than you’re worth!

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Career Insights

The Business of the Olympics

Aug 6, 2024

The Olympics. An event, a competition, a show. While millions tune in to the most prestigious athletic contests in the world, few can see the business behind the scenes. This article will delve into the business side of the Olympics, from margins to media.

DECA News

This Is How We Do DECA: Advisor Basic Training Series

Aug 2, 2024

Join us for the brand new This Is How We Do DECA: Advisor Basic Training series, designed for brand new or newer DECA chapter advisors looking for an overview of the year to come.

Chapter Strategy

Be The One with 2024-2025 Chapter Campaigns

Aug 2, 2024

The 2024-2025 DECA Chapter Campaigns are here to help you Be The One! Participating in the chapter campaigns encourages DECA members to engage with their community and grow membership.

DECA News

Download the 2024-2025 Collegiate DECA Guide

Aug 1, 2024

The Collegiate DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, learn about virtual challenges and access competitive event guidelines.

Chapter Strategy

2024-2025 SBE Chapter Certification Guidelines Available Now

Aug 1, 2024

The SBE chapter certification guidelines and competition guidelines for the 2024-2025 school year are now available.

Chapter Strategy

Connect with Collegiate DECA Calls

Aug 1, 2024

Are you seeking ways to interact with Collegiate DECA members outside conferences? Learn how to grow and network by joining one of our three tailored virtual Collegiate Calls during the 2024-2025 DECA year.

Chapter Strategy

Planning Fall 2024 Recruitment

Aug 1, 2024

As the academic year kicks off and recruitment events begin for the fall semester, it is important to outline your chapter's recruitment plan and strategy. Here are some things to consider as the semester quickly approaches.

College Success

Breaking Down How to Get Involved on Campus

Aug 1, 2024

Starting college can feel like stepping into a whole new world. From registered student organizations (RSOs) to Greek life, there can be a lot to take in. Let's break down each of these and why you might want to join them.

Chapter Strategy

Be The One: The Collegiate DECA Program of Leadership

Aug 1, 2024

Your Collegiate DECA Executive Officer team is excited to announce our 2024-2025 Program of Leadership. Focus areas for the Collegiate division include leadership development, member engagement and member recruitment.

Chapter Strategy

Recruit, Retain, Repeat: Strategies for Maintaining Chapter Memberships

Aug 1, 2024

DECA is poised to reach record membership levels yet again. Establishing a strong support framework is crucial to maintaining this growth and effectively nurturing new chapters. Here is how you can foster retention and create a lasting impact.

Chapter Strategy

Engaging with High School Member Video Calls

Aug 1, 2024

Discover ways to stay engaged this year through the High School Executive Officer team’s One DECA, President's Council and Regional Call series.

Chapter Strategy

Selling DECA to New Members

Aug 1, 2024

Membership recruitment at the beginning of each school year is essential to a chapter’s success. Here are some ideas to help you sell DECA while gaining exposure from your school community.