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BE THE ONE at DECA ICDC in Orlando

Apr 1, 2025

Hosted in Orlando, Florida, known for its vibrant culture, thrilling theme parks, and active business scene, you are sure to find something to fall in love with in one of the most exciting destinations in the world while at DECA ICDC.

Chapter Strategy

Passing the Baton: Transitioning to a New Officer Team in DECA

Apr 1, 2025

Passing the baton to a new officer team in DECA is a crucial process to ensure a smooth leadership transition. By fostering collaboration and celebrating achievements, DECA chapters can maintain momentum and continue thriving under new leadership.

Case Study of the Week

Case Study of the Week: Why Bother With a Warehouse Club Business Membership?

Mar 31, 2025

Step into the role of the chief strategist at Clubco, a chain of membership-only warehouse club retail stores. The CEO wants you to differentiate the business membership from the regular membership to increase new business memberships.

Conferences

Introducing the DECA ICDC 2025 Keynote Speaker

Mar 28, 2025

DECA is pleased to announce that Rob Lawless, will deliver the keynote during the 2025 DECA International Career Development Conference Grand Opening Session.

DECA News

DECA Announces the 2025-2026 Membership Theme: Go The Extra

Mar 25, 2025

As emerging leaders, you know that success is more than just meeting expectations—it’s about exceeding them. This year, we dare you to Go The Extra—the extra mile, the extra step, the extra level on the path to achieving your college and career goals.

DECA News

Congratulations to DECA's 2024-2025 Scholarship Recipients

Mar 24, 2025

DECA is pleased to announce the 2024-2025 scholarship recipients. Each year, DECA and its corporate partners award over $200,000 in scholarships to DECA members. Congratulations to this year’s recipients!

Case Study of the Week

Case Study of the Week: Beyond the Regular Product Collection

Mar 24, 2025

Step into the role the owner of Beyond, a luggage and travel accessories brand. Your business partner wants you to propose two different special collections that Beyond can create.

DECA News

Announcing the 2025 Invest Innovation in Action Challenge Winners

Mar 18, 2025

DECA Inc. and Invest are excited to announce the winners of the 2025 Innovation in Action: Driving Next Gen to Insurance Careers Challenge.

DECA News

DECA's 2025 Advocacy Campaign Winners Announced

Mar 18, 2025

February was Career and Technical Education (CTE) Month, and many chapters worked hard to advocate in their communities and to their policymakers on behalf of DECA by completing the 2025 DECA Advocacy Campaign.

Case Study of the Week

Case Study of the Week: WHO CARES ABOUT MY CREDIT SCORE?!

Mar 17, 2025

Step into the role of a financial advisor. A client does not understand why a credit report and credit score are needed to secure an automobile loan and needs you to explain.

Career Insights

What to Know About the Consumer in 2025

Mar 15, 2025

Last year, consumers proved their resiliency yet again, demonstrating a willingness and ability to spend in the face of inflation, higher interest rates and more. And looking ahead, consumers continue to face an uncertain environment.

Case Study of the Week

Case Study of the Week: Pausing Operations to Strengthen Customer Service

Mar 10, 2025

Step into the role of an operations assistant for Blue Ribbon Gifts. A customer service employee wants you to explain how a pause in order fulfillment can be communicated as positive customer relations to those complaining.

DECA News

Vector Marketing and DECA Celebrate 20 Years of Partnership

Sep 12, 2025

DECA proudly celebrates 20 years of partnership with Vector Marketing Corporation - a collaboration that has empowered DECA members and educators to succeed in and out of the classroom.

Chapter Strategy

Here Are 5 Themes for Your Next Chapter Meeting

Sep 12, 2025

Meeting themes are a great way to show your school that DECA is extraordinary. They also encourage and persuade someone unfamiliar with DECA to attend the meeting, boosting member retention.

Career Insights

Generation Z’s Buying Power is Reshaping Retail Trends and Revitalizing Malls

Sep 11, 2025

NRF’s Hot 25 Retailers list reflects the growing influence of Generation Z, and it likely won’t be the last list to do so. These retailers offer shoppers engaging experiences and curated events.

Chapter Strategy

Three Hats, One Head: Balancing School, Work and DECA

Sep 10, 2025

Between classes, jobs and DECA, finding balance takes that extra effort. Here are four tips to help you effectively balance responsibilities and make the most of every opportunity! 

Chapter Strategy

How to Place a Custom Order with Shop DECA

Sep 10, 2025

Looking to personalize your DECA gear? The Shop DECA team has made creating and ordering custom merchandise for your chapter simple and easy.

Spotlights

Alumni: Tell Us Your DECA Story!

Sep 8, 2025

DECA Inc. is excited to launch a new platform for alumni to share their DECA stories, become future volunteers and get involved with their associations.

Case Study of the Week

Case Study of the Week: Luggage For Rent

Sep 8, 2025

Step into the role of an entrepreneur looking to develop a new project. A friend has an idea for a new business but needs help developing it into a feasible venture.

Chapter Strategy

Shop DECA FAQs & Answers

Sep 5, 2025

How do I get a new blazer patch? Can I exchange or return a blazer? What is DECA+? The Shop DECA team is here to help answer some of your most frequently asked questions about Shop DECA products and processes.

DECA News

DECA and the NRF Foundation Celebrate 30 Years of Partnership

Sep 4, 2025

For three decades, DECA Inc. and the NRF Foundation have shared a powerful vision: preparing the next generation of leaders for success in retail and beyond. This year, we proudly celebrate 30 years of collaboration, innovation and student impact.

Spotlights

From the Soccer Field to the DECA Stage: Starting the Kingwood High School Chapter

Sep 3, 2025

From chasing Division 1 dreams on the soccer field to building one of Texas's fastest-growing DECA chapters, I discovered that true leadership is about more than wins. It's about finding your voice, creating community and inspiring others to rise.

Chapter Strategy

Building and Leading a Strong Officer Team

Sep 3, 2025

Building a strong DECA officer team takes effort, but it can make all the difference in a chapter's success. Explore the values that build a strong chapter officer team!

Spotlights

Stepping Into DECA: Lessons From My First Year

Sep 3, 2025

Are you a student who's new to DECA? If so, here's my advice from someone who was once in your shoes.

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DECA News

The Summer of DECA Quest

Jun 20, 2025

Summer of DECA is ready for takeoff! This digital scavenger hunt is packed with exciting missions and will be updated weekly throughout the summer. From catching sunsets to mapping out your 2025-2026 DECA goals, there's an adventure waiting for everyone.

Compete

Pitch Decks: Your Questions Answered

Jun 17, 2025

New for the 2025-26 school year, six competitive events will replace the previously required 10-page written paper with a 20-slide pitch deck. Check out this article for answers to questions about the change to Pitch Decks.

Conferences

2025 Advisor Professional Learning Virtual Conference Keynote Speaker & Sessions

Jun 17, 2025

DECA is excited to share a look at the 2025 Advisor Professional Learning Virtual Conference keynote speaker and sessions. Join us on July 23-24 for two days filled with content focusing on instructional content that connects DECA to the classroom.

DECA News

Download the 2025-2026 DECA Guide

Jun 17, 2025

The DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, access competitive event guidelines and so much more!

Spotlights

Leading with Pride: Empowering LGBTQ+ DECA Members

Jun 12, 2025

Pride Month is a chance to reflect on our progress and the work we still need to do. Whether someone is just joining DECA or stepping into a leadership role, they deserve to see that there’s a path forward for them, just as they are.

DECA News

DECA Hosts Luminary Program Powered by Adobe in San Francisco

Jun 11, 2025

This elite professional development experience brings together distinguished DECA chapter advisors from across the DECA network to deepen their leadership, instructional, and digital skills in a unique “train-the-trainer” format.

Compete

How your DECA Judge Thinks like a Shark Tank Investor

Jun 4, 2025

DECA judges use mental shortcuts just like investors. Learn how to craft your pitch to match their mindset and make your project more memorable.

Conferences

From FOMO to Finalist: How to Bounce Back After ICDC

Jun 3, 2025

Competing in DECA is an opportunity that shapes young business leaders in a multitude of ways. So whether you placed this year or not, your DECA journey is far from over. Set the precedent for a new year, one filled with growth, confidence and achievement.

Chapter Strategy

Making the Most of Summer: Community Service Ideas for Collegiate DECA Members

Jun 1, 2025

Whether interning, working a summer job or enjoying a lighter class schedule, community service helps you stay connected to DECA’s mission of preparing emerging leaders and entrepreneurs.

Career Insights

The College Student’s Guide to LinkedIn

Jun 1, 2025

Let's be real, college is stressful enough without having the added stress of thinking about your future career. Here are five fun and practical ways to start using LinkedIn today to better your chances at landing your dream career.

Chapter Strategy

The Goal of Goals

Jun 1, 2025

Summer is a great time for college students to relax after the busy school year and difficult finals. It is also the perfect time to evaluate progress on your goals and start planning for the future.

Chapter Strategy

Recharge, Reassess and Restore: Your Chapter’s Guide to a Successful Summer

Jun 1, 2025

DECA doesn’t have to stop just because school is out. As a leader, take advantage of the summer months to prepare your chapter best to Go The Extra in the fall with three key tips: recharge, reassess and restore.