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Case Study of the Week

Case Study of the Week: Using Current Staff to Help Recruit New Staff

Nov 10, 2025

Step into the role of the director of human resources at the National Organization of Zoos and Aquariums (NOZA), a nonprofit organization that educates, promotes and advocates for local zoos and aquariums.

Compete

Pitch Decks: Your Questions Answered

Nov 7, 2025

New for the 2025-26 school year, six competitive events will replace the previously required 10-page written paper with a 20-slide pitch deck. Check out this article for answers to questions about the change to Pitch Decks.

Compete

Helping Your DECA Members Avoid Penalty Points: A Guide for Advisors

Nov 7, 2025

As DECA advisors, one of our crucial roles is helping student members navigate the technical requirements of written events. Use this article to guide your student members in avoiding common penalty point deductions.

Compete

In the Judge's Mind: What Makes You Stand Out in Your DECA Role-play

Nov 5, 2025

Go beyond the official rubric to reveal the unwritten expectations of role-play judges to hear from several experienced judges about the details that separate the solid role-plays from the unforgettable ones.

Chapter Strategy

Advisor Best Practice Spotlight of the Week: Katrina McDowell

Nov 4, 2025

Discover how High Plains Technology Center advisor Katrina McDowell is engaging members in marketing management through the Woodward community.

DECA News

Congratulations to the 2025 Competition University Chapter Climb Challenge Winners

Nov 4, 2025

Competition University and DECA Inc. are thrilled to announce the top three teams of the 2025 Competition University Chapter Climb Challenge!

Chapter Strategy

The DECA Drop Episode 2: Personal Branding & Networking

Nov 3, 2025

Your 2025–2026 Executive Officer Team saw how podcasts were taking off and wanted to give DECA members the same kind of experience: a place to pick up tips, hear updates and get to know our team!

Case Study of the Week

Case Study of the Week: Marketing a Cruise of the World

Nov 3, 2025

Step into the role of the marketing manager for Lantern Cruises, the largest cruise line brand by revenue. The director of marketing wants you to develop a marketing plan that will sell spots on the Platinum World Tour cruise.

Leadership

Getting Into the Giving Season

Nov 1, 2025

From food drives, service events, or acts of kindness within their own schools, members have the opportunity to use this time of year to positively impact their community while living out DECA's mission of leadership and service.

Career Insights

The Power of Ethical Consumerism: How Gen Z Is Redefining Brand Loyalty

Nov 1, 2025

For decades, businesses have relied on catchy slogans, sleek packaging and competitive prices to capture the hearts of consumers. But for Gen Z, such aesthetics aren’t enough to win long-lasting faithfulness.

Conferences

Making Connections Count: Networking Tips for Power Trip and Beyond

Nov 1, 2025

Networking can open doors to new friendships, leadership opportunities and future career prospects. Here are a few ways to make those conversations count this fall.

Conferences

Power Up Your Experience in Arlington, VA

Nov 1, 2025

Whether you're from Arlington, TX, Arlington Heights, IL, or anywhere in between, here are seven ways you can make your mark in Arlington, Virginia, at the Ultimate DECA Power Trip.

Chapter Strategy

Keeping Up Virtually: Joining Collegiate DECA Virtual Calls

Sep 1, 2025

Do you miss meeting other members between conferences? Well, look no further than joining our Virtual Calls throughout the year! Collegiate DECA hosts a variety of calls throughout the year that allow you to stay up-to-date, meet fellow members and have fun.

Career Insights

“Glow” The Extra: Reacting to Labor Economics

Sep 1, 2025

For DECA members, the nuclear industry is an opportunity to put your skills to work in a field where the impact is measurable and the opportunities are multiplying. Whether you’re crunching numbers, leading teams or shaping strategy, there’s a place for you here.

Partners

DECA & The Muscular Dystrophy Association Celebrate 45 Years of Partnership

Aug 29, 2025

This collaboration has empowered generations of emerging leaders to make a real difference in their communities while supporting groundbreaking research, care and advocacy for individuals and families living with neuromuscular diseases.

Spotlights

Collegiate DECA Member and Chapter of the Month Recognition Opportunities

Aug 28, 2025

This year, everyone is excited to Go The Extra, and we’re excited to see how you and your chapters do it! Submit you, your chapter, another individual or another chapter for our Member of the Month or Chapter of the Month opportunity.

Compete

Compete in Session One of the Collegiate DECA Stock Market Game

Aug 25, 2025

Collegiate DECA members are invited to participate in the first round of the Collegiate DECA Stock Market Game (SMG) beginning on September 8, 2025.

Case Study of the Week

Case Study of the Week: Troubles in the Drive-Thru

Aug 25, 2025

Step into the role of a general manager for Better Burger, a fast food restaurant with two drive thru lanes. The district manager wants you to suggest methods to handle complaints about new technology in the drive thru.

Chapter Strategy

Level Up with the Collegiate DECA Passport Program

Aug 25, 2025

Want to level up your skills? Look no further than the Collegiate DECA Passport program! It’s your roadmap to try new things, grow professionally and make your DECA journey more than a competition.

Conferences

Enhance Your Collegiate DECA ICDC Experience with the Thunder Over Louisville

Aug 22, 2025

Since 1988, Thunder Over Louisville has served as the official opening session for the Kentucky Derby season, and we are so excited to incorporate it into this year’s #CDECAICDC experience.

Chapter Strategy

4 Strategies to Elevate Your DECA Association or Chapter Brand

Aug 20, 2025

A strong brand not only attracts new members but also energizes current ones, engages partners, and positions your chapter or association as a leader in preparing emerging leaders and entrepreneurs.

Chapter Strategy

From Small Chapter to Big Impact

Aug 19, 2025

Learn how to grow your small chapter while building strong connections, creating meaningful opportunities and turning your size into your greatest advantage!

Chapter Strategy

How to Host the Ultimate First DECA Meeting: Engage, Excite, Enroll

Aug 18, 2025

Your first DECA meeting sets the tone for the year. Start with energy, make leadership personal and get everyone moving. When members feel connected and excited from day one, they'll want to stick around.

Chapter Strategy

Go The Extra with the Collegiate DECA Membership Recruitment Toolkit

Aug 18, 2025

Ready to Go The Extra this recruitment season? We've got you covered with DECA’s Membership Recruitment Toolkit, packed with resources to help your chapter succeed this back-to-school season!

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Conferences

Outperform the Norm: Collegiate DECA ICDC 2023 Keynote Announced

Jan 23, 2023

DECA is pleased to announce that Scott Welle, will deliver the keynote during the 2023 Collegiate DECA International Career Development Conference Grand Opening Session.

Case Study of the Week

Case Study of the Week: Dealing with Online Scams in the Travel Industry

Jan 23, 2023

Step into the role of the chief communications officer and director of customer relations for Journey, a travel booking website that provides airline and train ticketing, car rental services, and other travel needs. The CEO of the company wants you to develop a plan that will communicate a customer service scam to customers and Journey employees.

Chapter Strategy

Celebrating CTE® Month from Home

Jan 20, 2023

This February, celebrate your CTE experiences and invite others to join the fun with these four tips on bringing awareness to all the excellent CTE opportunities awaiting.

Compete

Standout Creatively in Prepared Events

Jan 19, 2023

Top-tier DECA competitors know to hit all the competition event indicators, but it’s those little touches that elevate a well-prepared presentation to a DECA glass-winning presentation. Color, typography, layout and that perfect personal touch are your secret weapons.

DECA News

Congratulations to the DECA Ethical Leadership Challenge 2022-2023 Winners

Jan 17, 2023

Congratulations to the winning teams in the DECA Ethical Leadership Challenge for 2022-2023!

Career Insights

Interview with a CEO

Jan 16, 2023

In this interview, Lead4Change sat down with Tim Schurrer, CEO of David Novak Leadership Inc., to learn more about his career journey, "secret sauce" and future goals.

Case Study of the Week

Case Study of the Week: Mitigating Fraud

Jan 16, 2023

Step into the role of fraud manager for Edson National Bank (ENB). The director of the fraud department wants you to develop a training plan for new employees regarding credit card fraud.

Leadership

Crush Your Goals

Jan 13, 2023

People like to rattle off the phrase "follow your dreams", but don’t typically tell us how to do so. Here are three tips for setting goals and keeping up with them, to help you make your dreams come true!

DECA News

So, You’re Thinking of Running for Executive Office

Jan 11, 2023

Have you thought about running for Executive Office? In this role, you can network, collaborate and lead with members of DECA from around the world! Running for a position on the Executive Officer Team is not an easy task, but it is more than rewarding.

DECA News

Congratulations to the DECA Stock Market Game 2023 ICDC Qualifiers

Jan 9, 2023

DECA Inc. is pleased to announce the 2023 ICDC qualifiers in the DECA Stock Market Game, administered by the SIFMA Foundation.

Case Study of the Week

Case Study of the Week: Turning an Exercise Brand into a Lifestyle Brand

Jan 9, 2023

Step into the role of director of brand management for Exertion, a company that produces luxury stationary bicycles and treadmills that allows users to stream classes for the company’s fitness studio via monthly subscription. The director of marketing wants the company to broaden into a lifestyle brand.

Chapter Strategy

One DECA: January 2023

Jan 3, 2023

Check out what you missed on the January 2023 #OneDECA Call, hosted by DECA's Executive Officer Team.