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Chapter Strategy

DECA Announces Expanded Partnership with IBM SkillsBuild to Empower Members & Advisors with Cutting-Edge Resources

Nov 10, 2025

All DECA members and advisors will gain free access to IBM SkillsBuild’s library of interactive courses, digital learning modules and recognized industry credentials.

College Success

Get Recognized with a DECA Inc. Scholarship

Nov 10, 2025

We are thrilled to announce that DECA's scholarship program for the 2025-2026 academic year is now open for submissions! This is your opportunity to receive financial support for your education while being recognized for your accomplishments.

Leadership

It Starts with You: Leading by Example in Every Moment

Nov 10, 2025

Leadership is the way you treat others, the effort you bring and the moments you choose to do the right thing, even when it’s not easy. Here are a few tips to help you lead by example in every moment!

Chapter Strategy

Calling All Entrepreneurs: Celebrate Global Entrepreneurship Week

Nov 10, 2025

This November, Global Entrepreneurship Network will celebrate 18 years of helping millions of people unleash their ideas to start and scale new businesses through Global Entrepreneurship Week.

Case Study of the Week

Case Study of the Week: Using Current Staff to Help Recruit New Staff

Nov 10, 2025

Step into the role of the director of human resources at the National Organization of Zoos and Aquariums (NOZA), a nonprofit organization that educates, promotes and advocates for local zoos and aquariums.

Compete

Pitch Decks: Your Questions Answered

Nov 7, 2025

New for the 2025-26 school year, six competitive events will replace the previously required 10-page written paper with a 20-slide pitch deck. Check out this article for answers to questions about the change to Pitch Decks.

Compete

Helping Your DECA Members Avoid Penalty Points: A Guide for Advisors

Nov 7, 2025

As DECA advisors, one of our crucial roles is helping student members navigate the technical requirements of written events. Use this article to guide your student members in avoiding common penalty point deductions.

Compete

In the Judge's Mind: What Makes You Stand Out in Your DECA Role-play

Nov 5, 2025

Go beyond the official rubric to reveal the unwritten expectations of role-play judges to hear from several experienced judges about the details that separate the solid role-plays from the unforgettable ones.

Chapter Strategy

Advisor Best Practice Spotlight of the Week: Katrina McDowell

Nov 4, 2025

Discover how High Plains Technology Center advisor Katrina McDowell is engaging members in marketing management through the Woodward community.

DECA News

Congratulations to the 2025 Competition University Chapter Climb Challenge Winners

Nov 4, 2025

Competition University and DECA Inc. are thrilled to announce the top three teams of the 2025 Competition University Chapter Climb Challenge!

Chapter Strategy

The DECA Drop Episode 2: Personal Branding & Networking

Nov 3, 2025

Your 2025–2026 Executive Officer Team saw how podcasts were taking off and wanted to give DECA members the same kind of experience: a place to pick up tips, hear updates and get to know our team!

Case Study of the Week

Case Study of the Week: Marketing a Cruise of the World

Nov 3, 2025

Step into the role of the marketing manager for Lantern Cruises, the largest cruise line brand by revenue. The director of marketing wants you to develop a marketing plan that will sell spots on the Platinum World Tour cruise.

Career Insights

What to Know About the Consumer in 2025

Mar 15, 2025

Last year, consumers proved their resiliency yet again, demonstrating a willingness and ability to spend in the face of inflation, higher interest rates and more. And looking ahead, consumers continue to face an uncertain environment.

DECA News

Congratulations to the 2024-2025 Leadership Passport Recipients

Mar 11, 2025

Congratulations to the 2024-2025 Collegiate DECA Leadership Passport Program recipients! The Collegiate DECA Leadership Passport Program encourages associations, chapters and individual members to plan activities and participate in events that enhance the experiences of members.

Case Study of the Week

Case Study of the Week: Pausing Operations to Strengthen Customer Service

Mar 10, 2025

Step into the role of an operations assistant for Blue Ribbon Gifts. A customer service employee wants you to explain how a pause in order fulfillment can be communicated as positive customer relations to those complaining.

Spotlights

Collegiate DECA Stock Market Challenge Experience

Mar 3, 2025

This year, I participated in the Stock Market Challenge, an experience that both challenged and enhanced my understanding of finance. It allowed me to apply what I've learned in the classroom to real-world scenarios while playing a pivotal role in shaping my career aspirations.

Case Study of the Week

Case Study of the Week: Elevating the Customer Experience During Air Travel

Mar 3, 2025

Step into the role of the director of customer experience for Royal Airways. The chief marketing officer wants you to create a customer amenity kit for both domestic and international flights that will elevate the customer experience.

Chapter Strategy

Passing the Torch: How to Ensure a Smooth Leadership Transition for your Chapter

Mar 1, 2025

Now is the time to begin selecting our division’s next leaders. Whether you are a chapter president passing down the gavel or serving on a chapter election committee, the decisions made during this stage are crucial to future chapter success.

Conferences

Gear Up to Be The One at Collegiate DECA ICDC

Mar 1, 2025

San Francisco’s calling! The Collegiate DECA International Career Development Conference lands at the Marriott Marquis, April 5-8, 2025, bringing together Emerging Leaders from around the world.

Career Insights

The Connection between Cybersecurity and Leaders of Tomorrow

Mar 1, 2025

While we focus on the soft skills to become emerging leaders, we forget that those skills relate to cybersecurity in various ways. Hear from a student leader who has shown the benefits of having leadership and cybersecurity experience together.

Leadership

5 Ways DECA Helps You Build Resilience

Mar 1, 2025

Resilience is built through experiences, and DECA provides countless opportunities to strengthen this essential skill. By developing adaptability, confidence and perseverance, members gain a competitive edge that will serve them well in their future endeavors.

Case Study of the Week

Case Study of the Week: Methods to Market Safety

Feb 24, 2025

Step into the role of the regional manager for Rental Car Academy. The regional vice president wants you to determine how to best market an optional yet important new service only for customers in the region.

Spotlights

Finance Cluster Exam Tips

Feb 20, 2025

Are you competing in a finance event? If so, you will need to take the Finance Cluster Exam. Some tips for doing well include avoiding getting stuck on questions, using background knowledge, using the process of elimination, studying key terms, and taking practice tests.

Spotlights

A Step-by-Step Guide on How to Ace Your Case Study

Feb 20, 2025

Are you looking for ways to improve your case study before Collegiate DECA ICDC? Check out this step-by-step guide to learn how to ace your case study!

Most Recent Articles

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Chapter Strategy

One Diamond: July 2023

Jul 6, 2023

Check out what you missed on the July 2023 #OneDiamond Call, hosted by Collegiate DECA's Executive Officer Team.

College Success

Student Opportunities on Campus

Jul 3, 2023

Whether you’re in a community college or university, there are a limitless number of opportunities made available to students to students by their campus. Here are three ways to take advantage of what your college offers!

Chapter Strategy

DECA Doesn’t Have to End After High School

Jul 3, 2023

Recruiting upcoming first-year students before they arrive on campus is a proactive and strategic approach to building your Collegiate DECA chapter. Here are some effective ways to engage and attract freshmen members that you can start now.

Chapter Strategy

8 Steps to Starting a Collegiate DECA Chapter

Jul 3, 2023

Are you interested in starting a DECA chapter at your university? Still trying to figure out where to start? From who to contact to what events to prepare for, I have you covered with the 8 main steps to complete to prepare for a successful chapter!

Chapter Strategy

First-year Fever: Join the DECA Revolution!

Jul 3, 2023

Attracting enthusiastic first-year students is the key to our success. Let's explore exciting strategies to promote DECA on campus and ignite the first-year fire within! Together, we can attract fresh talent and unlock endless possibilities for our chapters.

Chapter Strategy

Fundraising with Flair: 5 Ways to Fundraise for Your Chapter 

Jul 3, 2023

If you are looking for new ideas to procure funds and support your chapter’s needs, this article is for you! By implementing five creative ways to fundraise with flair, your DECA chapter can raise funds while having fun and connecting with your community.

Chapter Strategy

A How-to for Membership Recruitment

Jul 3, 2023

This article explores a list of items and tactics to help successfully recruit and retain membership. With a heavy emphasis on consistency, members and chapters will successfully recruit members and bring more attention to our organization.

Compete

Backstage Pass to Glass

Jul 3, 2023

Experience the difference in your competitive events results by trying this four-step technique to ensure you get on the 2024 ICDC stage in Anaheim and bring home DECA glass!

Chapter Strategy

The Priority of Preparation: Developing Your Program of Leadership

Jul 3, 2023

Developing your chapter’s Program of Leadership (POL) is crucial in setting your year up for success. The priority of preparation can set this year’s tone for your chapter by building a strong team dynamic, setting SMART goals and establishing accountability.

Chapter Strategy

A Chapter Presidents Roadmap to Success

Jul 3, 2023

Unlock the secrets to a successful term as a chapter president. Follow this roadmap to achieve your goals, build strong connections and lead your team to greatness. Get started now and experience the difference!

DECA News

Download the 2023-2024 DECA Guide

Jun 21, 2023

The DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, access competitive event guidelines and so much more!

DECA News

Congratulations to the Members Earning DECA's School-based Enterprise Individual Certification

Jun 14, 2023

Congratulations to the members who have earned individual certification through DECA's School-based Enterprise (SBE) Individual Certification Exam!